Wednesday, 26 December 2007

media guardian story

Big Brother dominates MediaGuardian's top twenty stories of 2007

It was, of course, a media news year dominated by Celebrity Big Brother. We reveal the most popular 20 stories of 2007 on MediaGuardian.co.uk:

1 Why does everyone hate me?
Thousands of viewers complained about the racist bullying of Shilpa Shetty on Big Brother, but Germaine Greer thought we shouldn't be surprised because it represented the widespread bigotry of British society.
17 January 2007

2 Girl, 14, appeared topless in FHM
FHM was censured by the Press Complaints Commission after it published a topless photo of a 14-year-old girl without her consent.
11 September 2007

3 Jade evicted as poll reveals public anger with Channel 4
Jade Goody was evicted from the Celebrity Big Brother house after 82% of viewers voted against her, and Goody admitted she was "embarrassed and disgusted" by her own behaviour.
20 January 2007

4 Big Brother racism complaints soar
The number of complaints about alleged racist abuse on Celebrity Big Brother grew to 4,500.
16 January 2007

5 Newsreader's anger over Paris story
The release of Paris Hilton from a Los Angeles jail made headline news, but one US cable news presenter refused to read out the story as a lead item on a popular morning breakfast show.
29 June 2007

6 Reuters gets that sinking feeling over Titanic stills
News agency Reuters admitted that footage it had aired purportedly showing Russian submersibles on the seabed of the North Pole actually came from the movie Titanic.
10 August 2007

7 New race row hits Big Brother
Big Brother contestant Emily Parr was removed from the show after calling fellow housemate Charley Uchea a racially offensive name.
7 June 2007

8 With prejudice
Unofficial sources and the demands of 24-hour news have led to a media storm around Gerry and Kate McCann.
17 September 2007

9 Guardian columnist Dina Rabinovitch dies
Dina Rabinovitch, the Guardian columnist, lost her long-running battle with cancer.
30 October 2007

10 Duncan's darkest hour
The political and social storm over Big Brother exposed a crisis of leadership at Channel 4.
22 January 2007

11 Guardian Viral Video Chart
Two reluctant puppies dressed in Halloween Star Wars outfits stole the Viral Video Chart show.
2 November 2007

12 Racism, ratings and reality TV: now Big Brother creates a diplomatic incident
Complaints over Channel 4 show hit record 22,000, while police say they are to investigate abuse of Bollywood film star.
18 January 2007

13 Celebrity Big Brother row goes global
The row over the alleged racist bullying of Celebrity Big Brother star Shilpa Shetty reached the world of international diplomatic relations.
17 January 2007

14 Shilpa complains of racism
Celebrity Big Brother contestant Shilpa Shetty accused fellow housemates of racism as complaints about the programme topped 30,000.
18 January 2007

15 Jim Davidson's Hell's Kitchen exit
Jim Davidson was kicked out of Hell's Kitchen for referring to "shirtlifters".
12 September 2007

16 Apple to launch new iPod
Apple gears up to announce the sixth generation of iPods, prompting fervent speculation about how the technology giant will develop its market-leading MP3 player.
4 September 2007

17 Media Diary
Monkey's most popular diary of the year noted how emails to Telegraph.co.uk's bloggers always seemed to get leaked to MediaGuardian, and revealed that Channel 4 News presenter Jon Snow would be appearing in a promo wearing just a loin cloth.
2 March 2007

18 TV contestants to compete for woman's kidney
A Dutch reality television show pushes the boundaries of reality TV in a show where a terminally ill woman selects one of three contestants to receive her kidneys when she dies.
29 May 2007

19 Celebrity Big Brother Live: Shilpa v Jade
Janine Gibson covers Big Brother eviction night live on Organ Grinder after the racism controversy.
19 January 2007

20 Watch the Guinness 'Tipping Point' TV ad
Guinness launches the most expensive TV ad in its 80-year marketing history with a domino rally that features cars, flaming hay bales and grandfather clocks.
8 November 2007

9/20 stories were related to big brother,showing that unimportant soft news dominated the media stories, something like the Mccann's only featured once but BIG BROTHER, has so much coverage probably because of the racial abuse on the show.these things have to be considered. i chose this story because not only is big brother important in the media news, but in the news and in TV in general, big brother is constantly heavily advertised and sponsered, and is international! ! ! !

BIG BROTHER IS...BIG ! ! !

Saturday, 15 December 2007

media guardian story

Kidman wins damages from Telegraph

The actress Nicole Kidman is to receive "substantial" damages from the Daily Telegraph after the newspaper claimed that she preferred another perfume to Chanel No 5, the fragrance she is paid to promote.

The Daily Telegraph's Spy column alleged last month that while in London to promote her new film, The Golden Compass, Kidman had upset Chanel by attending press commitments with a bottle of Jo Malone perfume. The piece also suggested she had claimed Jo Malone's White Jasmine and Mint was her favourite perfume and falsely alleged that despite having signed a multimillion pound contract with Chanel, the actress was openly promoting a competitor's product.

The newspaper has apologised and agreed to pay the Australian star's legal costs as well as undisclosed damages.The 40-year-old Oscar winner was not at the high court in London for the settlement. Her solicitor, John Kelly, said she had suffered considerable embarrassment and distress over the story.

Kelly said the story meant that Kidman had acted in an unprofessional and disloyal manner by brazenly snubbing Chanel, had flouted the terms of her contract and had proved she could not be trusted to honour it.
He said Telegraph Media Group Ltd now accepted the allegations were untrue and, indeed, had established that the source of the article had invented the story.

David Price, representing the Daily Telegraph, said the paper "accepts the allegations are untrue and ought never to have been published". Kidman is intending to donate the damages to the UN Development Fund for Women.

The telegraph has literally been sued by nicole kidman by accusing her of promoting a jo malone prefume even thoguh chanel have signed an endorsement contract with her. Even though the sum was disclosed, the word substantial states, alot. as newspapers don't have rules and regulations like TV programmes and news programmes, they can write what they pleae as an opinion and not state it as a fact.because of this the daily telegraph has incurred a major loss, and huge controversy.the dailt telegraph has made the news!!

mr bush homework on news values

I watched both of my news programmes on the same day and tried to get the ones that were closest (time-wise)
The BBC news at 5.50pm on Saturday
The Channel 4 news at 6.35pm on Saturday

The BBC news
top five stories

1.the gas commision story-trying to reduce greenhouse gases (conference in bali) about a contract to be signed in 2009, america was hestitating to take part in the 2 year programme
2.banks loan= debts- People of britian are incurring huge debts because of high interest loans from banks.
3.Pervez musharraf and benezir bhutto
4.humpback whale found dead
5.local support for a footballer-who has been found to be an illegal immigrant and the governement wants to send him back.
GALTUNG AND RUGE
Frequency-->the BBC news lasted 10 minutes and then went to the local news.the gas commision was the first story shown and lasted 5 minutes, half of the time of the full news.the rest of it was preoccupied by the other 4 stories plus a short story about a girl born with four arms and four legs in bangalore just had surgery to remove the extra arms and legs.
Threshold-->t
he greenhouse gas story is so large it affects everyone world wide therefore is big enough to appear on the news, all the stories affect large amounts of people expet for the last one about the little girl with 4 arms/legs.
meaningfulness-->All stories exept the pervez musharraf and the little girls story all affect the people in the u.k the bankloan debt story and the footballer headlines directly take place int he U.K
Unexpectedness--> the little girls story and the humpback whale story fulfil the unexpectedness meaning of the news.
Continuity-->Although there is no continuity the greenhouse gases story will be continously covered
Composition-->hard and soft news included.hard news included the greenhouse gases story and pervez musharraf story alongside the bank story and possibly the footballer story.
Reference to Elite nations--> the greenhouse story particularly focused on U.S reaction of the plan to cut down on these gases. the story in bangalore about the young girl may have been covered because this potentially would attract many asians to listen tot it.the pervez musharraf story was possibly chosen because of the large amount of pakistani's whithin the U.K.
Reference to Elite persons-->gordon brown and pervez musharraf
Negativity-->bank loans, whale story, whatever has importance is news, whether good or bad.

The channel 4 news
Top five stories
1.gas commision's story
2.Southern Iraq-->british soldiers leaving after 3 and a half years, what will be the outcome of their departure.
3.pervez musharraf story
4.embryo screening for diseases
5.italian/spanish coach-->interview about how he feels to be soon coaching the england team
GALTUNG AND RUGE
Frequency--> the programmes lasted until 7.15pm, most of this time covered the greenhouse gases story again, like BBC news
Threshold-->
the greenhouse gas story is so large it affects everyone world wide therefore is big enough to appear on the news, all the stories affect large amounts of people .The southern Iraq story also affect other nations and countries
Meaningfulness--> 3 stories affect the U.K directly.
Composition--> all stories exept the football coach one can be considered as hard news
Reference to elite nations--> U.S.A , Iraq, Pakistan
Reference to elite persons-->Pervez musharraf

Thursday, 13 December 2007

analysis of asians in a media text

teen bahuraniyan (literal translation means 3 daughter in laws)
Ok lukin thru other ppls blogs i fink i did da hmework rong LOL.....i actually lukd at an asian text LOOOOOL whoopsi daisies
well any way im gna post up wteva i did so atleast i show i did da work LOl :D




this is a literally a soap opera like eastenders would be, a continous everyday 30 mintues episode is shown monday to friday on renowned indian tv prgoramme...zee tv LOL
there are many characters within the programme, it conveys a large family which consists of grandparents and grandchildren.they all live together which re-inforces stereotypes of asians.there are the 3 typical daughter-in-laws/housewives, again reinforcing the stereotpes we may have of asian women.all three are shown as medelling gossiping and selfish women.these women are in their mid to late 40's and have fully grown and married children, yet these women are not shown ina respected light.the fact that the men are portrayed as the innocent and naiive ones is quite extraordinary.however all three of the daughterin laws are traditionally dresses, and consider their personal immediate family values.they all hate living with each other and this story line is quite predicatble in amny indian programmes.
The three younger daughter-in-laws/(still)hosuewives, are all just recently married stating them in the early to mid 20's.this programme portrays this story in the present, how ever all three of these women are stills hown in housewife roles, cooking, cleaning etc.whilst the men go out and work...in the ''0ffice''.it is never clearly state dwhat the job is ...but if the males are working it must be important therefore directors may believe there is no need to state the job role.
these daughter-in-laws are all also traditionally dressed, whereas other minor female roles (which are predominantly preoccuppied with a villanious role) are shown dressed more modern and sometimes provocitavely. they are more western and much more lost with their traditional cultural values, therefore they suit the villaious roles well, as the villains are shown to be more contemporary..the audience must be seen passive and feeds this ideology that if a young girl does not follow her traditional values she will become a villian....(LOOOOL)
all the men in this household are shown lost without the guidance of their women.
the older individuals which consist of the FATHER and MOTHER of the HOUSE and the GRANDMOTHER of the house...are all 60+.they are shown as respected individuals and they have authority over the family.all orders that are brought down must be followed.
these programmes continously re-inforce the stereotypes of asians being extremely strict and completely traditional.

Thursday, 6 December 2007

media guardian story

Heroes finishes with a flourish
Heroes: series finale

The series finale of US drama Heroes attracted 3.3 million viewers to BBC2 last night, Wednesday December 5.

Yesterday's 23rd and final instalment of the sci-fi series attracted 15% of the audience between 9.40pm and 10.25pm, according to unofficial overnight ratings.

The Heroes finale was up 600,000 and three share points on the 2.7 million and 12% that tuned in to the penultimate episode, which was shown at 9pm last night.

Over on BBC1, the final part of The Nature of Britain, fronted by Alan Titchmarsh, attracted 4.4 million viewers and a 19% share between 9pm and 10pm; while the network's 10pm news that followed picked up 5.2 million and a 25% share.

Channel 4's The Secret Millionaire attracted 3.3 million and a 14% share over an hour from 9pm.
ITV1 showed the terrestrial premiere of the film The 40 Year Old Virgin, which picked up an average of 3.3 million viewers and a 15% share between 9pm and 10.30pm.
Ratings for ITV1 were healthier earlier in the night when the soaps did good business.

Emmerdale at 7pm picked up 8 million viewers and a 38% share, while Coronation Street was watched by 9.9 million and a 44% share half an hour later.
The Bill had 5.4 million viewers and 24% between 8pm and 9pm.

In the same hour, BBC1 picked up 3.8 million viewers and a 17% share for Watchdog, followed by 4 million and 17% for Cars, Cops and Bailiffs.
The third part of Ben's Zoo on BBC2 pulled in 2.3 million and a 10% share in the 8pm hour, while Channel 4's How to Look Good Naked attracted 2.9 million and 12% in the same slot.
Channel Five's Diet Doctors: Inside & Out picked up 700,000 viewers and a 3% share in the 8pm hour.
From 10pm, Channel 4's My Big Fat Moonie Wedding, a documentary about a mass wedding of more than 4,000 people in 1982, had an audience of 1.2 million, a 7% share over its run to 11.05pm.

This story shows the ratings received for all standard broadcast channels, bbc1 bbc2 itv3 channel4 and channel5.between 8pm and 10.30pm the BBC channels received the highest ratings, whether people were watching heroes or the nature of britain.heores received 600,000 more viewers for the finale than they did for the 9pm episode showing either viewers just turned on the tv for that or they actually switched from other channels in order to watch it. this shows that the BBC had a wide audience that they appeal to whether its to educate, inform or entertain. i personally chose this story because i was one of the 3.3 million people who watched heroes, and i would choose to watch it over all of the other programmes that were on at the same time.

:)

Friday, 30 November 2007

media guardian story

Catherine BennettIncoming Observer editor John Mulholland has made his first appointment, hiring sister paper the Guardian's star columnist Catherine Bennett.

Bennett, who has worked at the Guardian since the early 1990s as a feature writer and then columnist in the G2 features section, will join the Observer in January.

Bennett: has worked at the Mail on Sunday and the Sunday Times. Both titles are owned by Guardian News & Media, which also publishes the MediaGuardian website.

"This is a very exciting time to be joining the Observer, it's something new and I am really looking forward to working for John Mulholland," said Bennett. "I'm sorry to be leaving G2, having had a brilliant time there."

The hiring is Mulholland's first since the announcement in October that he would replace Roger Alton, who has edited the paper since 1998, at the end of the year.

Mulholland said: "Catherine Bennett is a fiercely intelligent and spirited columnist.

"I'm a huge fan and delighted that she is going to be both writing for the Observer and also contributing to discourse and debate on the paper at our weekly politics and leader conferences."

Bennett started her career at the now defunct magazine Honey before joining the Sunday Telegraph magazine as features editor.

She then worked at the Mail on Sunday as a reporter, Sunday Times as a feature writer, the Times as a feature writer and the Sunday Correspondent, which launched in 1989. She joined the Guardian after the Sunday paper folded one year later.

this story had other purporses,seems like it as it points out that the mail on sunday and sunday times are owned by the same company as the guardian, g2 and the guardian website. it just shows how an elite can control so much of the media, and even though bennett is moving ot a totally different paper, it is the sisiter paper of the guardian which therefore still control what she writes and what is published.

Blumler and Katz and me

Blumler + Katz (1974)

Why audience members might consume a text

4 main reasons suggested

  • Diversion-as a route of escapism from reality

For myself, would be something like the Simpson’s, as it has nothing to do with reality and is a comedy therefore allows me to be easily diverted.

  • Personal relationships-the audience uses the media for predominantly emotional interaction

Hmm I don’t tend to substitute my life with characters from the media

  • Personal identity-constructing individual identity and characteristics from characters in the media

Erm I don’t really do that….O0O0O0O0O I would consider myself as ‘bitchy’ as Amanda from ugly Betty HAHAHA LOL I’m not that bitchy...I was joking lol :D

  • Surveillance- informational programmes, such as the news…

Or a 3 minute gossip news on bubble hits called Glenda’s showbiz gossip LOL o I watch the weather OOOO I know a good one I read the newspaper!!!! I like the tube ones: D metro lite etc

Reception theory handout summary

  • Extension of uses and gratifications, no text has one single meaning, therefore no one set of ideologies can be passed, down, audiences make their own interpretation
  • Ignores context of everyday life, e.g. the mood someone’s in
  • David Morley--- how media fits around the family and house.
Nationwide study in 1980 found 3 main types of reading

--dominant/hegemonic---preferred reading by creators

--negotiated---reader partly recognizes and agrees with the programmes values but modifies it in a way to best suit their interests

--Oppositional/counter hegemonic---reject preferred reading and adapts new interpretation

Uses and gratifications theory handout summary

  • Expects the audience to be active in decision making.
  • Also believes audience has a wide choice to choose from
  • Blumler and Katz suggest 4 reasons why audiences may consume media texts : diversion, personal relationships, personal identity, surveillance
  • Dennis mcquail had a more detailed breakdown of the blumler and Katz theory: information, learning, personal identity, integrations and social interaction, entertainment
  • Richard kilborn suggested 7 main reasons for watching soaps: regular routine/reward, social interaction, individual needs, identification, escapism, moral/social issues, genre conventions
  • Criticisms of U+G ----simplistic…we only have a choice of what’s on offer technically; we also may just watch a programme for the sake of it, at the end of the day.

Thursday, 22 November 2007

checkpoints on the uses and gratifications and audience profiling

Uses and gratifications sheet Checkpoints


Checkpoint 1: what 4 motivations for choosing a text did Blumler and Katz suggest?

Diversion – a sort of escapism from reality

Personal relationships – substituting the media for reality. Watching hollyoaks and substituting it for personal relationships

Personal identity – creating their own identity from characters watched and perceived in the media.

Surveillance – information gathering. Watching the media for information purposes only.


Checkpoint 2: what is a cultural code?

Codes that are used to state and measure an audience. So can be social, age, sex, etc.

Audience and profiling checkpoints


Checkpoint 1: what is demographic profiling?

Grouping individuals into what they are….so gender age social class with complete disregard to opinions and lifestyle. Demographics can be age class gender geographical area economic status and religion


Checkpoint 2: what is psychographic profiling?

More in-depth audience grouping. Based on needs and desires, lifestyle etc.


Checkpoint 3: Why do you think advertisers create these niche nicknames?

Advertisers state these names for the niche audiences so they are recognized easily and are easier to define. These audiences are very specific and not jus a young male, it can be a high earning young professional single male. So it just defines a more specific audience.

media guardian story lost count of which 1

Metro 'set to overtake Mirror'

Free newspaper Metro is making in excess of £8m profit a year and will overtake the circulation of the Daily Mirror within 12 to 18 months, its managing director said today.

The national freesheet Metro, which is owned by Daily Mail parent company Associated Newspapers, boosted its distribution to 1,358,890 in October, an increase of 10.6% from the previous month. In contrast, the Daily Mirror, Britain's third biggest-selling daily, sold an average of 1,525,477 copies a day in October, a fall of 4.68% year on year.

Steve Auckland, the managing director of Associated Newspapers' free newspapers division, said today that Metro recently added 250,000 nationwide to its distribution and plans to further increase this in 12 to 18 months' time. During this period it would overtake the Mirror, he said. "We will do in this time either by us putting on copies or them losing copies," he added. "I think in the next 12 to 18 months." Auckland revealed that the free morning paper's annual profit - which is shared with its publishing partners around the country - was "slightly higher" than £8m a year.

He did not disclose details of the freesheet's planned expansion, but said it would include new geographic areas over and above its current 16 cities. However, it would not be signing deals with new distribution partners, he said. These include Associated's sister company Northcliffe, the Mirror's owner Trinity Mirror and MEN, part of the Guardian Media Group, owner of MediaGuardian.co.uk.

Auckland appeared to forecast that Associated would have to fight to retain its exclusive morning distribution contract on the London Underground when it expires in three years' time. "We can hand distribute if we need to," he said, suggesting that even if Associated lost the contract to use Tube dump bins, Metro would employ the expensive tactic of hiring people to distribute the freesheet each morning.

Auckland is also responsible for London afternoon freesheet London Lite, which is fighting News International's the London Paper. Auckland claimed that London Lite has a greater readership despite the paper's audited distribution trailing its rival by nearly 100,000 copies. London Lite's revenue has "exceeded expectations", but the paper was years away from making a profit, Auckland said. He expressed doubts about the London Paper's claim that it would move into profit in two years. "If they do that they are miracle workers," Auckland said. "We say that at Lite that will take us five years."

I chose to discuss this story because we have recently studied ownership problems within the media, and I thought this is a good way of understanding it. It’s significant because as virtually everyone reads newspapers, (whether they are bought or picked up on the tube) and this change in ownership and editing will affect what’s published therefore changing what we read into someone’s views and opinions. I think it’s a good way of metro to expand but as this is already happening with loads of other elites, it really doesn’t leave much choice for the audience, there are loads of newspapers out there but many of them carry the same ideology, this isn’t in the best interest of the consumer.

Wednesday, 21 November 2007

the effects theory checkpoints

Culture industry:
the media controls and and influences the culture within the societies, therefore the media almost makes the culture. this makes the audience seem passive and believe everything we see.mediation controls what we see therefore makes our culture.

Desensitised:
this is a slow process which allows audiences to be less sensitive towards a media text, for example a film like the clockwork orange which was i believe banned previously can now be aired on channel 4 without any hesitation, this makes the audience desensitised and not affected by the things in the film which were before seen as explicit

Tuesday, 20 November 2007

media guardian story

OK! To launch German edition
Ben Dowell Guardian Unlimited Friday November 16 2007
OK! Magazine is launching a German-language version of the title - its 14th international edition in just three years.
OK! Magazine: will appear in 16 countries with the launch of the German edition it will debut in the first half of 2008 in Germany, Austria and the German-speaking parts of Switzerland.
The magazine will be launched by a new company, OK! Verlag GmbH - a joint venture between OK!'s publisher Northern & Shell and the Klambt Group, one of Germany's oldest publishing companies.
"The German celebrity magazine market is showing very strong growth at the moment and having a German edition has long been an ambition of ours," said Christian Toksvig, the Northern & Shell international operations director.
"Klambt has successfully launched a new title this category in 2006 and has the necessary local know how to make the OK! Launch work."
Lars Rose, a managing partner of the Klambt Group which publishes more than 50 magazine titles in German, said: "OK! Is a proven concept worldwide and we're confident it will appeal to German readers and advertisers."
OK! Magazine is thought to have more than 30 million readers worldwide and, with the addition of the German edition, will now appear in 16 countries.
OK's most high-profile exclusives have included the weddings of David and Victoria Beckham, Catherine Zeta-Jones and Michael Douglas, Demi Moore and Ashton Kutcher and, most recently, Eva Longoria and Tony Parker.
OK! Magazine is branching out worldwide allowing it to have a much larger readership and circulation. Having it global also increases chances of influencing the audience but only if they are passive and this could be in less literate countries. Overall this story is significant because this shows that the media conglomerates are taking over, all over the world. Even though OK! Magazine is known to publish exclusive interviews a lot of this can be misinterpreted and this will be broadcasted around the world. There is nothing wrong with OK! Doing this but it can lead to a hegemonic society.

Thursday, 8 November 2007

weekly med guardian story.

Radiohead fans pay £2.90 for digital albumAlexandra ToppingWednesday November 7, 2007the Guardian
When Radiohead invited their fans to pay as much - or as little - as they liked for a digital download of their new album, In Rainbows, it was hailed as the beginning of a new era for the struggling record industry. So what then, were the ultimate value of the ground-breaking album and its test of the constraints of the digital age? Around £2.90, it would seem.
Research revealed yesterday that a mere 38% of people downloading the album were willing to part with anything at all. Two thirds paid only the 45p charge for handling, according to ComScore, a digital measurement group.
The company said the average amount that less frugal fans were willing to pay was still a paltry $6 (£2.90) - far below the price of a CD or the amount a digital album would cost to download from the Apple iTunes store.
During the first 29 days of October, 1.2 million people worldwide visited the In Rainbows site, with a significant percentage of visitors ultimately downloading the album. The study showed that 38% of global downloader’s of the album willingly paid to do so, with the remaining 62% choosing to pay nothing. The percentage downloading for free in the US (60%) is only marginally lower than in the rest of the world (64 %).
The Radiohead "honesty box" experiment has been closely watched by other artists, their record labels and management companies. It was widely seen as the most high-profile attempt yet to restructure the economics of a music industry struggling with the effects of digital piracy. Despite a booming live scene, CD sales are less profitable than ever thanks to increased competition and piracy.
Industry bodies have estimated that worldwide, people download 20 tracks illegally for every digital download they pay for, which may suggest Radiohead has surpassed most other artists in this particular experiment.

the media is selling out....for FREE.its madness. first of all i picked this story because i thought it stood out and was really shocking that they are literally giving albums away from free. what i don't understand is how are they supposed to make a profit out of this if people aren't buying the albums. Cd's have dropped their sales massively since the internet wth downloading and pirate coies of the discs.



ALAN RUSBRIDGER

Alan rusbridger is the editor for guardian he went to Cambridge University and received a BA in English and is also the executive editor for the observer. He started writing for the guardian in 1979 and was a reporter. He soon advanced to the level where he launched the g2 section of the guardian and guardian unlimited. He faced a lot of court cases against the guardian and soon saw the re-launch of the times and the independent by becoming a “Berliner” (slightly larger than A4). He is also a professor at Queen Mary’s. He’s also written 3 kids books.
“Unlike a traditional newspaper proprietor, the roles of the Scott Trust do not include influencing editorial content.” Rusbridger believes his actions and his work doesn’t influence anything but as editor he decides what goes in the paper and what doesn’t.
"Every other paper is looking at what the Guardian does online," said another panelist. This is influencing what other papers write in order to compete with the guardian which instinctively has an ideology passed through it.
"Five years ago, time was wasted listening to the deniers. Now there are very few, the nature of the problem has dawned on everyone."

the marxist pluralist game

As a pluralist I believe we have a diverse range of media texts to choose from (print/radio/internet/TV) we choose whether we watch read or believe something…we are not forced.

How can we choose what we watch because there is elite who controls what we do…Rupert Murdoch owns TV stations newspapers and is able to influence our opinion

Whilst this is true it is necessary to consider the extent of their influence. Google owns all the blog’s but does it impose any restrictions on the material it can publish? No it seems that whilst there is a single figure of authority his/her influence is extremely limited. This allows the theory of pluralism to flourish

We cannot rely on Google how do we know that other institutions pay Google to put their sites first as we search everything is influenced.

?

I agree with the comment above can’t think of nothing


No but if we don’t feed the audience with the ideologies and issues who will? If the audience chooses what they believe then they might be choosing the wrong method they feed-we read.

No people can read and watch and make up their own minds up. If you are intelligent enough you will be able to figure out what is corrupt.

If this was a debate this would be absolutely pathetic the arguments in this are so weak….LOL sorry guys but we as a class could do so much better. Media terminology…hardly anything there the only people that used a few terms are nemo and vishna… (Omg I think I sound like a teacher) erm yeah so much terminology like media literate, conglomerates, false consciousness, hegemony, active, passive no one even used the words Marxist or pluralist.
Had no use of theorists gramsci adorno althusser etc. we have talked about these in lesson…we cant rely on 4 people from our class on our media debate… we need practice…Mr bush I think we should use our lessons more productively and you should make us debate because the arguments are quite weak. (Omg especially if nilz isn’t going to be there LOL) erm yeah ISA RSA hypodermic needle and uses and gratifications…and we need to stop saying I AGREE because in debates you don’t agree LOOOL okey dokey I think I’m done LOL

Wednesday, 7 November 2007

HW MUCH OF A PLURALIST AM I?

(Even though I believe I am more of a Marxist than I am a pluralist, which makes me sound pessimistic LOL I swear down Marxist sounds like sum random rude swear word LOL )
As a pluralist I believe that as individuals and specific audiences we pick what we watch as we have a diverse range of programmes to watch or not watch. We have different media texts to pick from, from moving texts (TV) to radio to the internet to the newspaper (print). We are an active audience and have choices, many people don’t watch big brother because they may think it’s a waste of time, but m ay watch something educational like a wildlife programme or the news channels. Overall we have so much to choose from. As we have become much more media literate and educated we know if something has a message behind it, we won’t believe it. When we realise that someone’s trying to brainwash (like George bush and America) we don’t believe it. As individuals we know the difference between right and wrong. The media is just a fourth estate which is only there to inform the public like the news.

MEDIA GUARDIAN STORY

The BBC will screen live Football League matches from 2009 for the first time since the foundation of the Premier League after striking a joint deal with Sky that will bring 10 live Championship matches a year and the Carling Cup final to terrestrial television. The three-year deal worth £264m is a major boost for the Football League, which has more than doubled its TV rights revenue and will enjoy the increased exposure brought by terrestrial coverage. Sky will screen 65 exclusively live league matches every year, the play-offs including all three finals, the first five rounds of the Carling Cup and the Johnstone's Paints Trophy.
As well as the Carling Cup final the BBC will also have live coverage of one leg from each of the semi-finals, and show a weekly Football League highlights programme. The corporation has also secured broadband rights which it will promote via its regional website network. For the BBC the deal helps fill the yawning gap in its sports schedules left by the loss of England and FA Cup football to Setanta and ITV. It does however appear to go against the corporation's stated aim of focusing solely on "crown jewel" events in the sporting schedule. The Football League chairman Lord Mawhinney said: "We are delighted to be continuing our strong partnership with Sky Sports and are excited by the prospect of working closely with the BBC. I am grateful to them both for their recognition of the value that the Football League brings to the football marketplace. "Over the last few years the League's standing has been enhanced, both commercially and competitively, as we have delivered real football for real fans. This deal recognizes that fact: £88m a year coupled with unparalleled coverage on Sky and the BBC will provide a fantastic boost to Football League clubs and their supporters." Vic Wakeling, the managing director of Sky Sports, said: "We shall be covering at least 95 live matches each season from all Football League competitions - including all the play-off semis and finals - under this new agreement, and are delighted to be so deeply involved yet again in a competition which continues to attract a growing audience at every level. The fans love what they see, and so do we." Roger Mosey, director of BBC Sport, added: "We're delighted to be entering a partnership with the Football League. This adds to our football portfolio of Match of the Day, Euro 2008 and the World Cups of 2010 and 2014. The agreement is a terrific development in the way we work with Football League clubs across England and Wales - bringing fans the best action across our range of services."
Here the story is about sky and BBC buying the rights to show football live on TV. The deal was met at 264 million pounds which is agreed by sky to be paid for 3 years of football. The BBC is also in on the deal to show highlights of the matches, and this is building up on BBC’s portfolio of football programmes. However I’m not too sure if this is an educating programme, so that BBC should receive their license they are aiming more to just entertain it doesn’t have a real educational factor to it.
I think that SKY and BBC have invested a lot of money into this sports sector and it’s making money for the football leagues but is costing a lot for BBC especially as they are funded by the license which WE as viewers pay. But I don’t think its right that a large amount of that goes to buying football matches.

Wednesday, 24 October 2007

checkpoints marxist and med guardian story

Checkpoint 1: what the difference between the proletariat and the bourgeoisie?
Bourgeoisie are owners and own the means of the production. There are 2 types of bourgeoisie, the wealthy and the petty. The wealthy bourgeoisie are the owners who employ the proletariat (working class subordinates) and do not need to work themselves. This could be for example starting a whole business and growing and expanding enough so that you don’t really need to work anymore e.g. Alan sugar. The petty bourgeoisie are the owners who still employ the proletariat but do also work themselves.


Checkpoint 2:
What is the difference between the ISA and the RSA?
The ISA stands for the ideological state apparatuses which is the apparatus which passes downs ideologies and values but subconsciously to the audience. For example religion education etc they all pass down values which are accepted and always believed to be right
The RSA stands for the repressive state apparatuses. These apparatuses which also send down ideologies and values but more through authority like the police. so these are seen as rules and regulations more than true values of an individual like an ISA would make you believe.

How much of a Marxist am I?

I believe I am partially a Marxist because I believe all his ideologies and values. We do have bourgeoisie and proletariats within our society and they are being exploited. The bourgeoisie are maximising profit by employing the proletariat who are willing to work for a small amount. Also with the media, I’m certain the media dumb down some of their information to generate mass audiences. They totally advertise the bourgeoisie-proletariat ideology. Even though we may not like it, its reality and Marx was right.

Cable girl

Lucy ManganTuesday October 23, 2007
The Guardian
Jordan - or Katie Price as she prefers to be known this week - is going to have her boobs reduced and put the retired implants on eBay. She will, lest anyone be perturbed by intimations of bad taste, be giving a percentage of the money raised to charity.
"How much?" says her husband Peter Andre, as they ride in a cab to a recording of their chatshow-incorporating-behind-the-scenes-scenes-of-making-a-chatshow, Katie and Peter Unleashed? "A percentage," replies Katie, whose face whenever money is mentioned takes on the still, unblinking look of Hannibal Lector catching the scent of a nearby steak tartar.
"How much?" persists Peter, leaping nimbly across the line that separates the courageous from the, like, majorly foolhardy. "A Percentage," his wife responds before biting through his skull to get at what one must assume is a very soft centre indeed.
As if advance knowledge of the chance to purchase a vital piece of mammarian history were not reason enough for tuning in to the Andres' latest effort to colonise ITV2, there was also a searching interview with a Sugar Doll ("Have you had any surgery?" "No." "You absolute bitch.") and an appearance by Emma Griffiths and Matt Willis, before which Peter had to subdue some wild emotions surging in his own breast. Matt, you see, had once enjoyed a dalliance with Pete's beloved. Mrs. Andre soothed her parfit, gentil orange knight. "It was before you, though, Pete," she said kindly. "And we won't bring up who you've shagged, knobbed, licked, will we?"
Thus appeased, Pete went on with the show, drawing some comfort from being allowed to judge the Natural Knockers versus Bogus Boobs competition with which the show - mercifully for all those wraith-like figures responsible for putting it together and training Katie to evince a semblance of interest in her guests by waving fistfuls of fivers behind their heads - ended. I have seen the future, and it is a giant silicon implant pressing on the human face forever.

I just think Katie price and peter André are absolutely pathetic. They are always seeking attention whatever way they can. Whether it’s their marriage or life or taking part in a reality TV show. And now Katie wants to sell her fake boobs online, anything for money I believe. Whoever buys them would be the saddest person in the universe. LOL. I picked this story because it shows how attention seeking celebrities can be and then they make songs and publish stories and books about how the paparazzi don’t leave them alone, another attention seeking stunt. People like Britney spears who totally ‘believes’ she should have her privacy goes out gets drunk and marries people for 5 hours, and people like Jodie marsh, are unbelievable. She sets up a reality TV show to find a husband. The media may twist certain things and representation people in a negative light, but some people do that all them selves.

Monday, 15 October 2007

my silly roleplay about globalistaion

T.I and wentworth miller ( :P ) are having an intellectual discussion about globalisation within the media and what affects it has.

T.I: globalisation has had major affect on our consumer choice of media. not only does it happen in media but also in our shopping choice etc

W.M: but whats wrong with globalisation? so what if someones making millions out of what they do.their called entrepeneurs....

T.I: but this affects our choice because we only have a choice of what they want us to have. for example murdoch owns 40% of newspapers which puts his views across the majority of newspapers. Murdoch follows a hegemonic ideology where he believes the public is passive and will believe what he prints without questioning it.

W.M: but every individual can think for themselves, if murdoch is trying to force his opinions on us it won't work because we all have our own opinions.Murdoch can try and make britney look like a complete lunatic but every individual knows that she is not what the media represents her as, she is loved by many people around the world.

T.I: cmon miller listen to what youre saying. its like the hypodermic needle model, everyone is fed ideas through the news because it is a trusted source.look at what bush has donein america.he's frightened citizens believin that all black men are bad using the news in particular becuase they always focus on the bad things happening. alot of people in the america are genuinely frightend of black men in particualr all becuase of the negative news coverage. its the same with the war.bush has the power to make the news shows show the U.S things so negative about the middle east so people support his decision with the war.

W.M: ok i believe that we have a hegemonic ideology within the media, but i don't believe that the audience is passive what so ever.we all makeup our own minds and we all have our own opinions that won't change. even if the media said T.I is an alchoholic i won't believe that because i know you and i know your not an alcholoic.

T.I: yeah but if the media broadcasts that many people that don't ACTUALLY know me would believe it. these monolopoies have restricted our choice and don't allow diversity
Fury at MacKenzie's Scots attack (Tara Conlan) (Friday October 12, 2007)
MediaGuardian.co.uk

The BBC has received around 200 complaints following Sun columnist Kelvin Mackenzie’s attack on the Scottish on Question Time last night. Mr. MacKenzie appeared on the panel of the BBC1 current affairs discussion show and accused Scots of enjoying spending money but not creating it.

He made the comments during an attack on Prime Minister Gordon Brown. "Brown is a Scot. He is a socialist Scot who wants to spend every single penny you earn, never forget that," Mr. MacKenzie said. "Scotland believes not in entrepreneurialism like London and the south east," he added. "[Mr. Brown] couldn't find anyone who would carry his bag better than another Scot so he grabbed [Alistair] Darling from wherever he was. "The reality is that the Scots enjoy spending it, they don't enjoy creating it, which is the opposite of down in the south."
Today, Scottish businessman and Dragons' Den judge Duncan Bannatyne told the BBC: "Mackenzie’s comments were an attack on the character of the Scottish people." "I think Kelvin Mackenzie is a raving lunatic, I think he's a complete idiot and a racist idiot at that. "There are some phenomenal Scottish entrepreneurs, I could name so many. There's Sir Tom Hunter, Brian Souter, Sir Tom Farmer, you could go on and on, there are many of us."
It is the second time in a year that Mr. MacKenzie has caused complaints because of his comments on Question Time. In January, the former Sun editor confirmed publicly he was not sorry for his paper's coverage of the Hillsborough disaster, but admitted that he was not sure all of the claims made were true. He is still unpopular in the Liverpool region due to the coverage the Sun gave the Hillsborough disaster when he was editor. After the 1989 disaster in which 96 Liverpool fans died, the Sun alleged, under the front-page headline "The Truth” that other Liverpool fans had urinated on police and robbed victims. The Sun lost 200,000 sales in a week, and its reputation on Merseyside has never fully recovered.


I chose this story because it highlights racist situations within society, some people may believe that racism happens between different colors, but this contradicts that and shows that racism comes in many forms. It is totally relevant to what happens within society everyday, but instead this is broadcasted on live TV. The sun is owned by Rupert Murdoch which makes it extremely opinionated, so I believe that former sun editor was heavily influenced by Murdoch and has actually started to believe what he was told to write. I believe Mackenzie has completely generalized and has no true evidence of whether Scottish people make money or use anyone else; he has completely misjudged and tried to push his views onto the public. Maybe he is a FORMER sun editor for a reason…

Wednesday, 10 October 2007

In March 2005, Viacom (now known as CBS) made plans to divide the company into two different companies.
There were two reasons for this:
1) The company was dealing with a decline in their share price
2) Rivalry between Leslie Moonves and Tom Freston, longtime heads of NOW CBS and MTV Networks) was creating conflict at work.
This is what happened to the company:
After the departure of Mel Karmazin in 2004, Redstone, who served as chairman, decided to split the offices between Moonves and Freston.Moonves - The original Viacom changed its name to CBS Corporation. It now includes Viacom's "slow growth businesses", namely The CW , CBS Radio, Simon & Schuster, CBS Outdoor, Showtime, CBS Records, CBS Paramount Television and most television production assets.Freston - A new company, the present Viacom, was created. It is comprised of MTV Networks, BET Networks, Paramount's movie studio, and Paramount Pictures' home entertainment operations. These businesses are categorised as the "high-growth businesses" (MTV Networks and BET Networks in particular).
By splitting into different companies, Viacom is able to infuse capital from these "high growth" business allowing future expansion.Sumner Redstone still controls 71% of the voting stock of both companies and is the chairman of both companies.
2005:*Neopets - virtual pet website*Paramount and Dreamworks
2006:*Atom entertainment*Global Broadcast news to form Viacom 18(JV) -India

Viacom connects with our diverse audiences everywhere they are. As a leading global entertainment content company, we know what our viewers want and proudly deliver it across the globe through television, motion pictures and a wide range of digital media. Our family of prominent and respected brands includes the multiplatform properties of MTV Networks, BET Networks, Paramount Pictures, Paramount Home Entertainment and DreamWorks. MTV Networks includes favorites like MTV, VH1, Nickelodeon, and Nick at Nite, COMEDY CENTRAL, and CMT: Country Music Television, Spike TV, TV Land, Logo and more than 137 networks around the world. In addition, digital assets such as Neopets, Xfire, Atom Entertainment, Harmonix and Quizilla offer compelling and interactive content, providing an even deeper connection with our devoted and focused demographics. BET Networks presents the best in Black media and entertainment featuring traditional and digital platforms. Brands including BET, BET J, BET Gospel, BET Hip Hop, BET.com, BET Mobile, BET Event Productions and BET International deliver relevant and insightful content to consumers of Black culture in more than 84 million households. And with Paramount Pictures Corporation, audiences have access to a huge library of top films through brands like Paramount Pictures, Paramount Vantage, MTV Films, Nickelodeon Movies, DreamWorks and Paramount Home Entertainment. Fueled by our world-class brands, Viacom serves an ever-growing population of kids, tweens, teens and adults who want their favorite media and entertainment, 24/7.

It was known as CBS Corporation before 2006 (1971-2005).It is a multinational company because it has smaller institutions in many other countries.
Viacom has horizontal integration because they own film production and distributions, lots of TV networks, which eventually show the films sometimes. They have a lot of internet sites which consists of games, official websites for TV shows etc.


Vishna copy n paste da oange bit on 2 ur blog lol
x x x

Tuesday, 9 October 2007

My WeeKlY MeDiA GUArDiAn sToRy

Radio prize was all Greek to listenersChris TryhornMonday October 8, 2007MediaGuardian.co.uk

Athens: BRMB listeners believed they were entering a competition to watch the Champions League final in the Greek capital
A Birmingham radio station has been criticised by media watchdog Ofcom for telling listeners they could win a trip to see the Champions League final in Athens - which turned out to be a Greek restaurant in the city.
Ofcom ruled that GCap-owned station BRMB had run a competition "in a manner designed to obscure the true nature of the prize" and found it guilty of a "serious breach" of its broadcasting code.
BRMB ran the competition in May this year in the week running up to the Champions League final, in which Liverpool lost to AC Milan 2-1.
The prize was described as a chance for 100 people to win "tickets to go to Athens and watch the Champions League final".
GCap said that at various points throughout the promotion clues had been given to listeners that the prize was not a trip to the Greek city of Athens.
At one point it was stated that the prize was for "Athens in Brum", while the restaurant's owner was interviewed and prize winners were advised to arrive at BRMB for 3pm on the day of the match.
These were clues that "should have alerted participants to the fact that something was amiss", GCap told Ofcom.
"GCap believed that the prize was described in good faith and while it regretted any misgivings the complainant may have as regards the given description of the prize, it wished to stress that at no time did it intend contemptuously to deceive its listeners," Ofcom said in its latest broadcast bulletin, published today.
In the report, Ofcom found that the BRMB presenter, Rick Vaughan, repeatedly gave the impression that the prize was an opportunity "to be there with me right across to Athens", also claiming, "this is our biggest prize so far".
The first "unambiguous" clue to the fact that the venue was in a restaurant in Birmingham, not Athens in Greece, was not given to listeners until May 22, seven days into the competition and the day before the match itself, Ofcom said.
BRMB's interview with the Athens restaurant manager, broadcast on May 21, was "so cryptic that listeners were still unclear about the actual venue", the regulator added.
"While Ofcom appreciates that the intention was to promote the competition in an engaging and entertaining way, we nevertheless concluded that it had been executed in a manner designed to obscure the true nature of the prize," the watchdog concluded.
The husband of one prize winner contacted Ofcom to complain. Gcap said 95 winners had "enjoyed the day's festivities", with only three individuals objecting to the location.
They had been refunded the cost of the text messages by which they had entered the competition, the company added.

This story reminds me of the problems with blue peters competition. even though that was fixed, BRMB had stated hey would send 100 listeners to greece to watch the football match but instead happened to be a restaurant down the road.its false advertising and misrepresentation of the actual prize just so that more people enter the competition .I chose this particular article because alot of competitions these days have been misunderstood or changed by the institution that holds them and his is starting to become quite common.


I think BRMB should have s tated within their competitition guidelines that the prize was for a meal in a local restaurant and not actually say winners will receive tickets to go to athens. even thoguh BRMB wanted to sound enthusiastic and try and persuade more people to enter they should have initially stated what people were ctually going to win.

Sunday, 30 September 2007

Branson: Virgin still wants ITV

Tara Conlan and Katie AllenThursday September 27, 2007
http://media.guardian.co.uk/city/story/0,,2178666,00.html

Sir Richard Branson has signaled that cable group Virgin Media has not abandoned its ambitious plans to buy ITV. Sir Richard, Virgin Media's largest shareholder, also suggested his Virgin group would retain its 10.5% stake if the cable company is sold. Speaking today from his home in Oxfordshire at the launch of Virgin 1 channel, Sir Richard was asked about recent takeover approaches from private equity groups and what a sale would mean for the Virgin Media brand. "I think it's extremely unlikely the Virgin brand would ever be withdrawn from Virgin Media and we never said that we'd be selling our shares," Sir Richard said. "I think if anybody wanted to buy Virgin Media it would be because it's got the brand." Sir Richard said he was not sure he could comment on any fresh plans to take over ITV for regulatory reasons. However, when asked if ITV remained a long-term goal for Virgin, he replied: "We'll just have to sort of watch this space."
Virgin's attempt to buy ITV last year was spurned by the broadcaster's board, but was effectively scuppered before any formal response came through when rival BSkyB snapped up a 17.9% stake in ITV. The shock £940m swoop is now the subject of an investigation by the Competition Commission, after Ofcom and the Office of Fair Trading flagged up public interest and competition concerns. The enterprise secretary, John Hutton, will rule on the stake in the new year. Sky and Virgin are also at loggerheads over their failure to strike a deal over the cost of each other's channels. Sky's basic channels have been missing from the Virgin platform since March because the two companies could not agree on a price, and the acrimonious row is to go to court. "If you have a gun held to your head and you give in the first time around you are likely to get a gun held to your head a second time around," Sir Richard commented today. "And sometimes you have to draw a line in the sand."
He said the competition authorities would have to decide if Sky had behaved anti-competitively. He added: "We believe the approach was tantamount to blackmail at the time, or at least anti-competitive. And we decided not to give in to it." Sir Richard said that he would like the new Virgin 1 channel to get more viewers than Sky One, adding: "Sky One isn't exactly shining." However, the Virgin Media major shareholder said he would like the company to improve customer service. "I'd like it to be a hell of a lot better," he said. Sir Richard also said that it was likely that his space venture Virgin Galactic would work with Virgin Media on some kind of reality show. When asked if the winner of a reality show could win a trip into space with Virgin Galactic he said it was "quite likely, it could well exist".

I decided to choose this article because I have read a lot about the ITV dispute and this article interested me as to how far the arguments have gone. This is very important because even though the interview was initially about virgin 1’s launch the priority of the interview seems to have become the ITV situation. Branson is not stepping down from the argument, and is still hoping to get something out of the ITV shares. Rupert Murdoch and Richard Branson own a substantial amount of shares in the media already, and by buying more the media tends to become one sided, so our consumer choice of watching what we want becomes much lower even though we think we have a diverse choice of watching what we want.
I’m surprised that they are not letting this go. I think they should just stop where they are and give someone else a chance and think about consumer choice, but that is incredibly impossible, and they just need to move on and not hang on to a few shares like kids play tug of war with a teddy bear.

XxXxX By ZeBrA XxXxX

Tuesday, 25 September 2007

Here are some examples of films and programmes Disney has produced in the past…..and also the financial records

1930’s
Snow white
Alice in wonderland comedies
1940’s
Pinocchio
Dumbo
Bambi
Song of the south
1950’s
Cinderella
Alice in wonderland
Peter pan
Lady and the tramp
1960’s
Mary poppins
Jungle book
Parent trap
1970’s
Aristocrats
Freaky Friday
The black hole
Robin hood
1980’s
Pop eye
Return to oz
Honey I shrunk the kids
1990’s
Beauty and the beast
Aladdin
Hocus pocus
Lion king
Santa clause
Pocahontas
101 Dalmatians
George of the jungle
2000’s
The tigger movie
102 Dalmatians
Monsters inc.
Lilo and stitch
Piglets big movie
Finding nemo
Brother bear
Pirates of the Caribbean
Princess diaries
Cars
High school musical(s)

Future releases include: High school Musical 3, Hannah Montana movie and Roadside Romeo which will be co produced with Yash Raj films.

Friday, 14 September 2007

http://en.wikipedia.org/wiki/Disney









WHO OWNS IT?-->Since 2002, it has been headed by chairman Dick Cook.However it was originally founded by Walt and Roy Disney on october 16 1923.The key people of the Institution at the moment are John E. Pepper, Jr., ChairmanRobert Iger, President/CEO.It has become one of hollywoods biggest studios and owns eleven theme parks and several TV networks.
the channels they own are: ABC, ABC Family, ABC Kids, Walt Disney Studios Distribution, Walt Disney Studios Motion Pictures Group, Disney Channel, Disney Channel Original, ESPN,ESPN2, Jetix, Walt Disney Studios, Walt Disney Parks and Resorts, Walt Disney Television, Walt Disney Television Animation, Walt Disney Records, Walt Disney Pictures, Playhouse Disney, Disney Consumer Products, Pixar, Soapnet, Disney Interactive Studios, Disney Store Toon Disney.It had 13 board of directors, and has had 8 Chairmen of the boards over the time it has been running.



history of the institution?-->walt and roy disney got together in 1923 and first produced alice comedies(based on the alice in wonderland character.)The alice series ended in 1927 (took 4 years to complete).Roy suggested the companies name was changed to Walt Disney.Steam boat willie was the first cartoon Mickey mouse appeared in, in 1928 and was the first cartoon with sound. between the 30's and 40's disney produced many of their cartoons and pluto goofy and many other characters wer introduced in this decade.In 1945 disney ,for the first time employs real life actors for song of the south.In 1954 disney found Buena vista to distribute its programmes, cartoons and feature films like Bambi.1957: Walt Disney Productions went public on November 12.After Walt disneys death alot of changes took place.1971: The Walt Disney World Resort opens in Orlando, Florida.This showed a major turnover but roy junior still resigned in 1977 after claiming there was a decline in product quality.in 1983 disneyland tokyo opens in japan, this clearly shows that disney was starting to become bigger and bigger.



In 1984 walt disney productions found touchstone films, a really big institution at the moment, with films.


on february 6th 1986 disney changed its name from Walt Disney Productions to The Walt Disney Company.



by 1991 they had an award for beauty and the beast.Aladdin became the animated movie that won the most golden globes.


Winnie the pooh out-sold mickey mouse merchandise.


They released lion king in 1994 and it became extremely popular,and so followed the sequels.


they have also made alot of money from the high school musical films as they have become intriguing for little children.

Thursday, 13 September 2007

my first task....jus 2 remind me wt 2 do

Choose a large media institution (one that produces media texts). You could choose from the following suggestions (or come up with your own) but try to do something different from that you know someone else is doing...
BBC, News Corp, C4, Disney, EMAP, Fox, MGM, ITV, Zee TV, Microsoft, Sony BMG, Google, IPC, C5, HBO, Time Warner
Carry out a case study into its workings, using at least three different internet sources. (Include the urls in your posting). Find out...
who owns it...people and other organisations involved
a history of the institution...how has it developed or changed
the texts it produces...give lots of examples
information about its finances & income...provide actual data
recent developments...how is it responding to the 'new media' age
Try to make this as detailed as possible, include images & logos etc. that are relevant, and make sure it has been written in your own words and not cut and pasted from other sources. You will be required to make a presentation on this topic - without notes - in lessons w/c 24th September.