the effects theory checkpoints

Culture industry:
the media controls and and influences the culture within the societies, therefore the media almost makes the culture. this makes the audience seem passive and believe everything we see.mediation controls what we see therefore makes our culture.

Desensitised:
this is a slow process which allows audiences to be less sensitive towards a media text, for example a film like the clockwork orange which was i believe banned previously can now be aired on channel 4 without any hesitation, this makes the audience desensitised and not affected by the things in the film which were before seen as explicit