Wednesday 10 October 2007

In March 2005, Viacom (now known as CBS) made plans to divide the company into two different companies.
There were two reasons for this:
1) The company was dealing with a decline in their share price
2) Rivalry between Leslie Moonves and Tom Freston, longtime heads of NOW CBS and MTV Networks) was creating conflict at work.
This is what happened to the company:
After the departure of Mel Karmazin in 2004, Redstone, who served as chairman, decided to split the offices between Moonves and Freston.Moonves - The original Viacom changed its name to CBS Corporation. It now includes Viacom's "slow growth businesses", namely The CW , CBS Radio, Simon & Schuster, CBS Outdoor, Showtime, CBS Records, CBS Paramount Television and most television production assets.Freston - A new company, the present Viacom, was created. It is comprised of MTV Networks, BET Networks, Paramount's movie studio, and Paramount Pictures' home entertainment operations. These businesses are categorised as the "high-growth businesses" (MTV Networks and BET Networks in particular).
By splitting into different companies, Viacom is able to infuse capital from these "high growth" business allowing future expansion.Sumner Redstone still controls 71% of the voting stock of both companies and is the chairman of both companies.
2005:*Neopets - virtual pet website*Paramount and Dreamworks
2006:*Atom entertainment*Global Broadcast news to form Viacom 18(JV) -India

Viacom connects with our diverse audiences everywhere they are. As a leading global entertainment content company, we know what our viewers want and proudly deliver it across the globe through television, motion pictures and a wide range of digital media. Our family of prominent and respected brands includes the multiplatform properties of MTV Networks, BET Networks, Paramount Pictures, Paramount Home Entertainment and DreamWorks. MTV Networks includes favorites like MTV, VH1, Nickelodeon, and Nick at Nite, COMEDY CENTRAL, and CMT: Country Music Television, Spike TV, TV Land, Logo and more than 137 networks around the world. In addition, digital assets such as Neopets, Xfire, Atom Entertainment, Harmonix and Quizilla offer compelling and interactive content, providing an even deeper connection with our devoted and focused demographics. BET Networks presents the best in Black media and entertainment featuring traditional and digital platforms. Brands including BET, BET J, BET Gospel, BET Hip Hop, BET.com, BET Mobile, BET Event Productions and BET International deliver relevant and insightful content to consumers of Black culture in more than 84 million households. And with Paramount Pictures Corporation, audiences have access to a huge library of top films through brands like Paramount Pictures, Paramount Vantage, MTV Films, Nickelodeon Movies, DreamWorks and Paramount Home Entertainment. Fueled by our world-class brands, Viacom serves an ever-growing population of kids, tweens, teens and adults who want their favorite media and entertainment, 24/7.

It was known as CBS Corporation before 2006 (1971-2005).It is a multinational company because it has smaller institutions in many other countries.
Viacom has horizontal integration because they own film production and distributions, lots of TV networks, which eventually show the films sometimes. They have a lot of internet sites which consists of games, official websites for TV shows etc.


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