Wednesday 9 January 2008

MeDiA GuArDiAn sToRy

The Daily Telegraph has quietly dumped Telegraph PM, the daily printable pdf version of the paper.
Telegraph PM: introduced in September 2006 When the pdf version, designed for commuters to print out and read on their way home, launched in September 2006, the Telegraph said it demonstrated "our commitment to being at the cutting edge of the new-media age".
The project was enthusiastically backed by the Telegraph editor-in-chief, Will Lewis, but it is understood it was not popular enough to survive.
"No one has lost their job as it was simply part of the daily production cycle," a spokeswoman said.
"In essence all the information available in Telegraph PM is all available online at telegraph.co.uk, which is where we have channelled much of our resource."
Telegraph PM will still be produced occasionally, for big news occasions such as budget day.
Telegraph PM was published at 4pm from Monday to Friday, with an updated edition at 5.30pm. It had 10 pages of news, business, sport, entertainment, crosswords, sudoku puzzles and readers' comments taken from the telegraph.co.uk website.
The Guardian publishes its own pdf version, G24, which is automatically updated throughout the day.

the Guardian is able to do something like this and survive but the daily telegraph cannot be successful in doing this. they cannot survive with the competitiveness of other newspapers, there is so much diversity in the types of news we receive and choose to watch or read. there's entertainment news political news and many more. consumers are more tied up in soft news rather then hard news.

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