bee movie poster analysis

The bee movie is an animated fiction created by DreamWorks who have famously produced many other films such as shrek 2, Antz, and many other animated films, however they are also well known for films such as the ring and transformers. The aim of this poster is to initially attract the target audience to watch it in cinemas. This movie poster stands out of the normal everyday posters seen around. The colors, the images and the writing all suggest ideologies and values that are tried to be represented within the poster itself.

Firstly the color scheme suggests a lot about the narrative of the film. The fundamental colors used are black, white, orange and yellow. These are most likely used because they tend to stand out once they overlap. The black is very sharp and bright alongside the bright white background so it makes the written information stand out. Apart from this the colors are able to represent the film through the poster. As this is a still image it can almost make a first impression to the audience of the film. The film is represented as fun and bold. The connotations behind the use of the color yellow are very diverse but the main reason why yellow was used as part of the color scheme is the fact that the narrative follows the lives of bees. As Bees are usually yellow and black these colors are represented on the poster making it clear what the film is about, even though the main image would have possibly been able to convey this itself. The storyline can be left to the audience’s imagine as the poster should act as a basis of their imagination. The film is about the life of bees and as the colors are so bright they make sure this is conveyed clearly especially to the younger audience.

In addition to this, the copy on the poster is able to stand out, but the words also hold meaning. Renee Zellweger and Jerry Seinfeld are the two names at the top of the poster, as this comes before the films name it is clear to see the film is trying to appeal to a much wider audience than what is expected and trying to get individuals go watch the film because of this well known talented actor and actress. Right beneath this there is a quote probably made by a character in the film, by a reporter etc. the quotes is stated “honey just got funny” the use of small quick pronouncing words can relate back to the younger audience that the film is attracting, but alongside the picture this will make a more humorous understanding of the whole concept. The picture suggests that the bee will get squashed and as bees produce honey it would be ‘funny’ once it is crushed, this concept would probably not be understood by the younger audience. The hybrid genre is part comedy and part animated fiction, which caters to a very large target demographic. The primary audience who is generally the individuals who will consume this text for visual pleasure would be juniors around the age of 5-12 boys and girls.these chilren will range from all socio economic groups allowing a diverse and large target audience, but caters to all individuals expectations.

the font used throughout the poster is bold and thick. this allows each word to stand out on the poster attracting everyone's eyes. this is the best way to get the audience's attention because it allows visual impact, which heavily influences individuals to go watch a film because that is also a Visual pleasure for them. Belwo the film title there is some distribution information, and other titles considering music/editors of the film.this is in the smallest writing on the poster, showing it holds little importance.Dreamworks, the institution and distributor is just above the totle of the film, however it is quite small, however they are able to rely on their infamous logo to make people realize who they are. Dreamworks is very well known for many films they have produced and distributed, especially the animated films such as shrek.individuals are able to establish how much of a good film it is for it to have been produced or distributed by dreamworks, they are able to sibconciously set standards showing it is a trusted and valued institution for animated films. alongside animation the bee movie also fits in to the genre of comedy, it allows humerous moments for both its younger and older audience.

furthermore, the main image on the poster is of a tennis ball almost flying out of the poster, giving it a 3D affect and making it more realistic. The tennis ball is represented on a larger scale than usual, representing it as a large object about to crush the bee, however in terms of the Bee's point of view the ball will look this size and much larger than itself.This allows the audience to put themselves in the bee's position and giving them someone to relate to in the film.the ideology behind this can be motivated from every sense, whether its the editor of the film, or the creator of the poster.it gives the tennis ball a more dominating ideology towards the audience and the bee, as in to be afraid of the ball.this again allows the audience to realte themselves to the bee.

this poster is able to provide all the necessary information but also be able to appeal to a much wider audience range, because of the copy and the image. The bee movie is represented as a fun family time movie, which can be easily enjoyed by all age ranges.