bee movie poster analysis

The bee movie is an animated fiction created by DreamWorks who have famously produced many other films such as shrek 2, Antz, and many other animated films, however they are also well known for films such as the ring and transformers. The aim of this poster is to initially attract the target audience to watch it in cinemas. This movie poster stands out of the normal everyday posters seen around. The colors, the images and the writing all suggest ideologies and values that are tried to be represented within the poster itself.

Firstly the color scheme suggests a lot about the narrative of the film. The fundamental colors used are black, white, orange and yellow. These are most likely used because they tend to stand out once they overlap. The black is very sharp and bright alongside the bright white background so it makes the written information stand out. Apart from this the colors are able to represent the film through the poster. As this is a still image it can almost make a first impression to the audience of the film. The film is represented as fun and bold. The connotations behind the use of the color yellow are very diverse but the main reason why yellow was used as part of the color scheme is the fact that the narrative follows the lives of bees. As Bees are usually yellow and black these colors are represented on the poster making it clear what the film is about, even though the main image would have possibly been able to convey this itself. The storyline can be left to the audience’s imagine as the poster should act as a basis of their imagination. The film is about the life of bees and as the colors are so bright they make sure this is conveyed clearly especially to the younger audience.

In addition to this, the copy on the poster is able to stand out, but the words also hold meaning. Renee Zellweger and Jerry Seinfeld are the two names at the top of the poster, as this comes before the films name it is clear to see the film is trying to appeal to a much wider audience than what is expected and trying to get individuals go watch the film because of this well known talented actor and actress. Right beneath this there is a quote probably made by a character in the film, by a reporter etc. the quotes is stated “honey just got funny” the use of small quick pronouncing words can relate back to the younger audience that the film is attracting, but alongside the picture this will make a more humorous understanding of the whole concept. The picture suggests that the bee will get squashed and as bees produce honey it would be ‘funny’ once it is crushed, this concept would probably not be understood by the younger audience. The hybrid genre is part comedy and part animated fiction, which caters to a very large target demographic. The primary audience who is generally the individuals who will consume this text for visual pleasure would be juniors around the age of 5-12 boys and girls.these chilren will range from all socio economic groups allowing a diverse and large target audience, but caters to all individuals expectations.

the font used throughout the poster is bold and thick. this allows each word to stand out on the poster attracting everyone's eyes. this is the best way to get the audience's attention because it allows visual impact, which heavily influences individuals to go watch a film because that is also a Visual pleasure for them. Belwo the film title there is some distribution information, and other titles considering music/editors of the film.this is in the smallest writing on the poster, showing it holds little importance.Dreamworks, the institution and distributor is just above the totle of the film, however it is quite small, however they are able to rely on their infamous logo to make people realize who they are. Dreamworks is very well known for many films they have produced and distributed, especially the animated films such as shrek.individuals are able to establish how much of a good film it is for it to have been produced or distributed by dreamworks, they are able to sibconciously set standards showing it is a trusted and valued institution for animated films. alongside animation the bee movie also fits in to the genre of comedy, it allows humerous moments for both its younger and older audience.

furthermore, the main image on the poster is of a tennis ball almost flying out of the poster, giving it a 3D affect and making it more realistic. The tennis ball is represented on a larger scale than usual, representing it as a large object about to crush the bee, however in terms of the Bee's point of view the ball will look this size and much larger than itself.This allows the audience to put themselves in the bee's position and giving them someone to relate to in the film.the ideology behind this can be motivated from every sense, whether its the editor of the film, or the creator of the poster.it gives the tennis ball a more dominating ideology towards the audience and the bee, as in to be afraid of the ball.this again allows the audience to realte themselves to the bee.

this poster is able to provide all the necessary information but also be able to appeal to a much wider audience range, because of the copy and the image. The bee movie is represented as a fun family time movie, which can be easily enjoyed by all age ranges.

MeDiA GuArDiAn sToRy

The Daily Telegraph has quietly dumped Telegraph PM, the daily printable pdf version of the paper.
Telegraph PM: introduced in September 2006 When the pdf version, designed for commuters to print out and read on their way home, launched in September 2006, the Telegraph said it demonstrated "our commitment to being at the cutting edge of the new-media age".
The project was enthusiastically backed by the Telegraph editor-in-chief, Will Lewis, but it is understood it was not popular enough to survive.
"No one has lost their job as it was simply part of the daily production cycle," a spokeswoman said.
"In essence all the information available in Telegraph PM is all available online at telegraph.co.uk, which is where we have channelled much of our resource."
Telegraph PM will still be produced occasionally, for big news occasions such as budget day.
Telegraph PM was published at 4pm from Monday to Friday, with an updated edition at 5.30pm. It had 10 pages of news, business, sport, entertainment, crosswords, sudoku puzzles and readers' comments taken from the telegraph.co.uk website.
The Guardian publishes its own pdf version, G24, which is automatically updated throughout the day.

the Guardian is able to do something like this and survive but the daily telegraph cannot be successful in doing this. they cannot survive with the competitiveness of other newspapers, there is so much diversity in the types of news we receive and choose to watch or read. there's entertainment news political news and many more. consumers are more tied up in soft news rather then hard news.

I AM LEGEND FILM POSTER ANALYSIS

The text analysed is a film poster of I AM LEGEND, the function of this poster is order to advertise the film and persuade the target audience to go and watch the film. the poster should be able to attract a wide audience range and allow people to perceive it in different ways.

Firstly, The Protagonist, Will Smith's name is stated on the top of the poster, which is the first thing you would see, this allows people to relate the film to Will smith, and he is known to do action films and have been very popular because of him.Will smith's preferred genre to see him in would either be comedy or action. I am legend is seen as a very serious film situated around action, what will smith is best known for. His target audience can range from late teens to 40+ as he is so well known for the many types of programmes and films he has featured in and produced himself.

Furthermore, The typography of the film poster is heavy and bulky. the font enlarges as it goes down on the poster, this builds up some sort of narrative. The word alone is almost a climax, of the whole poster, becuase the word "alone" is emphasised heavily, but the use of the word "not" right before it changes the storyline, making it seem like he's not alone, even though he has no one or nothing with him on the poster.the ideology behind the whole poster is extremely patriarchal, even though the colours are not directly masculine, the typography shows that it is heavily orientated around men, and is made for men to view and enjoy.

Moreover, The skyline in the background is made up of New york city, this enables the audience to set the scene where the story will be introduced and work around. Even though the copy states "the world" the setting will strongly be around New York City. The narrative sets around Will Smith and most probably is in New York. Will Smith is standing in the centre of all of this. the New york skyline is used because the audience can easily recognize this and understand the concept of the film.the way will smith is postioned and the background sets out the narrativeWill smith seems like he has either just accomplished something or is going on a mission, but the fact that he is walking out of new york city gives it a more indepth narrative within the poster.

Will smith is wearing a pair of jeans, a top and a jacket, alongside a bag. it is very casual making him seem very ordinary.this helps the imagination f the audience float abit, because his appearance isn't unreal so th efilm's narrative can seem more real to the audience.he is represented as an normal individual of the general public, allowing the audience to also make comparisons between them.As the primary audience is made up of males, it allows them to view themselves as will smith, as an object of their imagination.this allows some sort of narcissistic pleasure becuase they are able to feel good about themselves, as they follow through the narrative.the narrative will unfold into many action scenes.it follows dawn of the dead, in a way that the people are dead but still alive.a disease spreads which is incurable but was actually supposed to cure cancer.3 years later Will's character is probably the only human alive, but he isn't alone becuase the dead are now mutant evils, who are waiting for him. If the individuals within the audience are able to imagine themselves in his position they will feel a sense of accomplishment and great power.

the title of the film is only featured in the website address n the bottom right hand corner. it is not feautured anywhere else on the poster. This is because the film has already had enough exposure that people now directly relate will smith or the quote on the poster to the film. Will smith's name is right at the top sot hte audience can realise its either a comedy or an action film. the rest of the quote enables the audience to realise it is not a comedy. the genre is clearly noticeable especially because of the actor.

this poster is carefully and concisely put together to represent i am legend as a serious yet extremely interesting film, and it clearly advertises the film persuading individuals to go and watch it

re-take med1 essay 3

The print being analysed is a nina ricci perfume advert. This advert was published in glamour magazine for november 2007, featured on one single page. The function of the advert is to be able to appeal to the target audience and sell.

Firstly, The colour scheme throughout the advert follows all shades of pinks, reds and whites.The background is pain white, allowing a dream-like feature, or a blank canvas allowing imagination to be portrayed.All the real apples are "apple red" almost unreal to have every apple the right and perfect colour.The model in the centre of the advertisement is wearing a large, pink,feminine dress, with its flowing material again adds to the dream like essence.all these colours represent femininity, which gives the perception of perfect girls and women, all pink and girly.The genre of this advert is hard to catergorize as it falls into quite a few,feminine and beauty to name two. The genre is quite diverse allowing the audience to perceive it how they want to.it can also have a fairytale genre, allowing some sort of narrative to follow even though it is a still image, it convey's a lot.

Furthermore, The dress worn by the model is light pink representing femininity, it flows around and is quite large making her seem like a fairytale princess, who has everything, beauty, happiness etc. It is very traditional and stereotypical of a princess to be conveyed in this way.this is so the audience is able to recognise the values and ideology of the advert straight away. it has a very feminine ideology allowing everything to be beautiful and perfect, alongside this is connects with a typical fairytale and has the essence of a few fairytales put together. The consumer is able to relate to the female as they see themselves in her position and wanting the perfume.the ideal consumer for this advert(bearing in mind the advert is featured in GLAMOUR) would have to be 19-39 females ranging from socio-economic groups of A to D.females from socio economic group E are not seen buying glamour becuase they are either students, pensioners or unemployed.these women don't particularly fall in to the category because at most they probably dont read glamour, but also some may not be able to personally afford the perfume itself, so it would be pointless to target them with this subject.

Moreover, The models hair is quite long, blonde, and wavy/curly.a stereotypical view of a Princess.in many storiesin the past princesses would have long dreamy hair.the values behind this image is to push the fairytale ideology onto the audience.the stereotype is used in order for the audience to clearly understand the motive behind the image used. The image links to many fairytales and stories.Alice in wonderland is one of them, where alice is able to dwell in many adventures.this can also proceed into Narnia, the lion the witch and the wardrobe.the room behind has many apples in it, but she leaves that room and enters the next room with a silver tree and one apple, the perfume. The story is being built up through the background and foreground of the image. the model can be perceived as 'alice'walking through each room and being faced with an adventure or challenge.taking the audience back to their childhood, it allows to refresh many memories,especially the love for fairytales, bringing back the young girl into the 20+ woman.

The perfume bottle itself is in the foreground, placed in the top right hand corner.it is supposed to be hangin from the silver tree but almost looks like its floating in mid air. A phallic symbol is always upright and sometimes possibly sharp, however this bottle is almost the total opposite allowing the consumer relate it to women,how a phallic symbol is related to men. 'alice' is seen surrounded by apples, everywhere but seems to be infactuated by the floating apple bottle. Another story the advert relates to is Adam and Eve.the Nina ricci bottle acts like the forbidden apple, but also shows that the female is surrounded by apples but seems to want this one. The audience can understand this situation and see the resemblence to the forbidden apple and the perfume bottle, because of the agerange, they are old and mature enough to understand the story and see it has been adopted within this advert to have a persuasive approach. 'alice' wants the forbidden apple, and so does the consumer.

Finally, The advert uses sans serif font, giving the writing a more formal approach and look."NINA" is given a handwriting look, making the advert seem more personal.NINA RICCI below that, is in capitals and all the writing is in black, making it stand out against the white background.Alongside the advert is a little puff which states the perfume as "the new magical fragrance". The word magical allows the audience to relate the word to the narrative which seems to be prevailed within the picture.magical makes the whole image seem unreal and an image of the imagination, but gives hope within the individuals of the audience to believe they once wanted to be a 'alice in wonderland'

med1 re-take practice essay number 2

Sugar magazine cover analysis (february 2008 even though i bought it in december, it said february)
Form and function--> teenage magazine cover, to stand out and attract customers, conclude the magazine for the customer in order for them to buy it
M-->
Colour scheme- red white yellow black
font -bold modern(NOT in sans serif)
masthead--red bold not behind emma rigby so doesnt expect customers to know the magazine even though they used to do that before.
Puff-the no1 teen mag
Pug-yellow bold attract audience"2 mags 4 1"
Main image- Emma rigby well known teenage actress of hollyoaks, a soap watched by teens(fits with audience range) has acted in serious roles and can be seen as a role model for young teenagers
Biggest strapline-"Fashion miracles"
Background-silver/glitz and glam --connote party/fun
Costume-Emma wearing a party top, linking to the background
I -->Hachette Filipacchi (UK) Limited-->ELLE, ELLE Decoration, Red, Sugar, Psychologies,Real Homes, Inside Soap and All About Soap.
G -->teenage magazine(females)gossip, fashion, real life stories,advice (hybrid genre)
R -->males as a desire for girls and every girl must do what it takes to get a boyfriend.appearance is everything.fashion is a must to follow.life is all about beauty and boys.
A -->12-19 female teenage young girls ranging through all socio economic groups
I -->??????????????????
N -->no narrative

key concept flow paragraphs

image-->Emma rigby well known teenage actress of hollyoaks, a soap watched by teens(fits with audience range) has acted in serious roles and can be seen as a role model for young teenagers genre-->sugar:(females)gossip,fashion,real life stories,advice,love (hybrid genre) hollyoaks:love, teenage girls audience-->12-19 female teenage young girls ranging through all socio economic groups

Colour-->bright bold red black white and yellow Representation-->fun bright bold, giving a fresh look, representing the audience as fun attractive people,also represents the magazine as something fun bright and bold.audience-->represent audience as fun party people,12-19 female teenage young girls ranging through all socio economic groups.

Masthead-->not behind emma therefore doesn't believe it is well known enough for the target audience, this is possibly because of new competitors that weren't there a few years back.Genre-->as the genre of sugar is shared by many other teenage magazines this can have an affect of how the layout of the magazine is set out Institution-->Hachette Filipacchi (UK) Limited, their other magazines such as red and elle can also appeal to the same target audience

THE ESSAY
The text analysed is a Sugar magazine cover (february 2008) , the function of this text is to be able to stand out and attract customers, conclude the magazine for the customer in order for them to buy it. This is in order to appeal and attract the right target demographic.

The main and only image on the cover is of well known teenage actress Emma rigby. She is well known becuase of the shocking yet realistic role she has adopted in hollyoaks, a programme watched by a numerous amount of teenagers across U.K. She can be seen as a role model for young teenage girls which makes it easier for the audience to relate to the character. her role during her anorexia period, allowed many serious issues to surface within the programme and related to many girls who crash diet in order to become skinny. Emma was able to show that crashdieting is not the answer. In this picture she has gone back to her figure and seems healthy.The target audience for both hollyoaks and Sugar fit in well, therefore this may have been the reason to feature Emma on the cover. The niche audience of 13-19 young females fits into hollyoaks much larger audience ranging from 12-30+ males and females, becuase their stories relate to all kinds of people. If the focus stands on Emma's story within hollyoaks, then it is clear to see that the genre between sugar and Emma's story is very similar.Emma's life is surrounded by boys looks, apperance, fashion, gossip and health problems. Sugar covers all of these within its magazine therefore making the audience for Emma very similar to Sugar's audience.This is why Emma would have been an obvious cover image for Sugar.

The colour scheme on the cover is bright and bold which makes it stand out.the 4 main colours are black, white, red, and yellow. These colours against each other make each one stand out. The colours individually connote many different things, love , friendship, death etc. but this can also convey life and the different paths individuals folklow and feel, love, friendship, death etc. All together these colours on the cover convey fun and happiness.they also link in with the party theme with Emma's photo shoot. This also represents the magazine as a fun happy loving enjoyable magazine, but not only that this appeals to the audience because they themselves are being represnted with the use of these colours. the 13-19 female teenagers are fun loving partying people, especially with the season to party (with christmas and new years) it gives a sense of a fun exciting audience.

The masthead is stated in red, part of the colour scheme which is used, however it is the biggest copy on the cover. It is not hidden behind Emma's head which shows Sugar doesn't believe they are popular or well known enough to be covered yet still recognised, however previosuly , in other previous magazine covers a few years back, sugar was able to allow the masthead to be behind the image, which shows their ratings and revenue may have decreased of some sort. This could also mean that many other competitors have risen in the last few years and sugar feels they need to re-introduce their magazine. the hybrid/sub genre that sugar is so well known for has been taken over slowly by rivals such as cosmo girl bliss mizz and so many others. these new magazines may have taken many of sugars loyal customers therefore in order to get them back, sugars cover layout may have changed because of this reason. Sugar is published by Hachette Filipacchi (UK) Limited which has also published other magazines such as Red, All about Soap, ELLE etc. overall their target demographic is extrememly wide, they cater to many age ranges genders etc.
The straplines focus around fashion, real life, and love. the straplines communicate to the audience through words such as 'your'. these directly talk in "2nd person" allowing the consumer feel like they are being talked to on a one to one level.

Media guardian story

Bebo named as best social networking site in survey

They have transformed the way people communicate and attract millions of regular users keen to make virtual friendships or chat about common interests. Of the most popular social networking websites, Bebo is today named in a report as the top performer, beating its rivals Facebook and MySpace.

Computing Which? publishes the results of an independent test assessing the 10 most popular sites for ease of setting up and using the site, the range of features, and the way the sites protected privacy and security, including how easy it is to remove personal details.

Bebo and Facebook achieved the highest scores of 79% and 74% respectively, and were rated easier to use than MySpace and best for socialising. Bebo, which is used predominantly by the 13- to 24-year-old age group, is praised for working hard to encourage responsible networking. "Users can restrict who sees their information, and block users, and there's plenty of advice on security risks and how to avoid these," says the magazine.

The News International-owned site MySpace - also popular with younger users - received an overall score of 67%. Microsoft's Windows Live Spaces scored 65%, ahead of Friends Reunited site at 62%. Saga Zone - aimed at the over-50s - and BBC Talk were both given a maximum five star rating for their performance. They were also named as best buys for users interested in discussion groups. The photo-sharing site Flickr proved to be the best in the special interest category, scoring five out of five for both performance and ease of use.

A survey by the media regulator Ofcom published at the end of last year showed that British surfers are insatiable users of social networking sites. One in four log on to such websites at least 23 times each month, making the UK the most digital nation in Europe and second only to Canada among the world's most enthusiastic makers of virtual friendships.

Abigail Waraker, the editor of Computing Which?, said: "Social networking sites are growing in popularity and, as the success of Bebo in our test shows, sites like MySpace and Facebook can't rest on their laurels if they want to stay in the game. It's also encouraging to see that no matter what age you are or what interests you have, there is a social networking site out there for you."

I chose this story because i personally thought facebook would be on top of all social networking sites, because its has increasingly become popular, but HI5 is nowhere to be seen. i'm with bebo but barely ever go on it because i find it boring but it seems lyk a niche audience between 13-24's love it.However even young kids are able to access these social networking websites.i have cousins who are 10 AND THEY'VE JOINED FACEBOOK.its unbelievable i know, but these kids also like to keep up with the latest stuff. However there are many dangers on these sites, with paedophiles absolutely everywhere, and its quite simple to access individual email adds from facebook bebo hi5 myspace msnspace etc. i believe there should be some sort of restriction to avoid anyone too young to be able to post there personal information are pictures on the world wide web, making them accesible to anyone.Facebook, makes sure that not everyone can view your profile, you have to be a friend to access the profile, which is re-assuring.

MY FIRST ESSAY

Jamie Oliver advertisement essay

Jamie great Italian escape advertisement published in the BBC radio times aims to advertise and promote the new programme which features Jamie travelling through Italy trying to understand their eating values and enforcing British values in Italy. The advertisement is a double spread featured in the BBC radio times, a TV/Radio guide, which means it can directly aim towards the large audience for TV viewing. This also means it can attract many other individuals who may not have generally watched it.

The first and initial prop you see in the picture is the Jamie Oliver; he is hanging upside down and is in the foreground. He is prominent within the whole advertisement; this is so in order to promote the programme. It is almost a type of celebrity endorsement, the only difference is that he is in the programme himself and is literally the centralised character. Jamie is well known for two things; advertising for Sainsbury’s and doing documentaries or programmes on healthier eating, aired on Channel 4. It is a publicly owned corporation which commissions its programmes from other production companies. E4, E4 +1, ch4 OD, More4, film4 are all part of the channel 4 family. Channel 4 is funded completely through advertising. Jamie is directly related to channel 4, which shows he is well known because of the institution. Jamie is widely known for his style of cooking, with his documentaries, which have followed him to primary schools, and his own restaurant. His genre of programme is cooking and healthy eating, and has done many series, which involved a hybrid genre, of documentaries and cooking shows. These programmes have followed him around his house and his professional life, almost making it a reality TV show giving a sense of entertainment and also education.

The picture is set in a kitchen, it seems like a stereotypical Italian kitchen, but in fact it’s a small butcher’s kitchen. It is dim-light, giving it a sense of a horror genre. The background has a painting-like look to it allowing Jamie to stand out even more then usual. The kitchen seems very old fashioned, with old, unclean, unhygienic setting. The fans in the back suggest a high rising temperature, and within a slaughter house gives it even more of a horror feel. The place is in need of a renovation, and is represented as a really lower class, dirty place. This is why Jamie has gone to Italy. The advert suggests many things; one is that Jamie who is British and has a patriarchal ideology, with his handkerchief is there to almost save Italy, from itself. The kitchen has a patriotic ideology, its very Italian, and Jamie being part of it, a large part of it, shows he’s taking over, and making Italy more British. These ideologies give away a lot of the programme and the aim behind it.

There are many references towards Italy within the advert. Around the slaughterhouse/kitchen, there are many pictures on the walls and posters which represent a patriotic ideology. As the background does seem painted, Italy is well known for its artists, which re-inforces the patriotic ideology, alongside the pictures up on the wall, of large families, which follows stereotypes of Italian families, with references to large mafias. There is a large picture in the right hand side, of a pope or a priest allowing cultural stereotypes. The cupboard in the back also has a poster of the Italian football team, giving the whole setting a traditional Italian feel, and Jamie in the middle of it. The meat hanging alongside Jamie also has Italian stamps on them, making Jamie seem like an outsider, an invader who is disrupting the Italian environment. It represents Italy as a rock solid country and they stick together, allowing nothing to break them. All the references to Italy makes the people of Italy seem like they love their country, culture and values, and with Jamie in the middle, makes it seem like he wants to change this all in to a more British society with British values.

The male in the background o n the left hand side is an Italian butcher, who has a sharp butcher’s knife in his hand, it almost seems like a snapshot where he has stopped for a moment and is contemplating. The use of the knife within the image has a huge impact on the way Italians are perceived. The knife can act as a phallic symbol, and as the man is holding it, gives him dominance over everything, even though he is in the background. This can again link the Italian stereotype back to Italian Mafias. As Jamie is tied up he seems helpless and allows the audience to see the Italian butcher in control of the situation and can release Jamie. From both of their facial expressions we can also see who has authority. Jamie seems frightened crating a fear for the audience, and again allows stereotyping of Italian people to be part of the Mafia. According to all these values given from this advert the audience must be of an older age group. Jamie is very young compared to other cooks on television and has created programmes which have been aimed at large target audiences, however the great Italian escape must be aimed at an older group. This is because of the image shown and of the title. The dead carcasses show this programme won’t be for the faint hearted, and the title refers to an old British film called the great escape which would be more meaningful to an older audience.

The advertisement has kept writing to a minimum, it has the title and the date it starts, and the channel 4 icon. The font is contemporary and in sans serif. The use of the word escape is ironic towards the image and the situation that Jamie is in. The title does not state Jamie Oliver as, Jamie Oliver; it says Jamie, which almost makes it inevitable for the audience to know who Jamie is as he is so heavily linked to channel 4. The channel 4 icon is also cut off, making it seem like the audience knows what channel it would be on, just because of Jamie Oliver and the typography generally used. The general audience for channel 4 is an older more mature audience, and for Jamie Oliver, makes it more niche audience who enjoy watching interactive cooking programmes. The words suggest an actual film with a narrative which follows Jamie escaping out of Italy, but in fact he seems to go there to change things and make Italy a better place, just like what he did with the school dinners in the U.K