checkpoints on the uses and gratifications and audience profiling

Uses and gratifications sheet Checkpoints

Checkpoint 1: what 4 motivations for choosing a text did Blumler and Katz suggest?

Diversion – a sort of escapism from reality

Personal relationships – substituting the media for reality. Watching hollyoaks and substituting it for personal relationships

Personal identity – creating their own identity from characters watched and perceived in the media.

Surveillance – information gathering. Watching the media for information purposes only.

Checkpoint 2: what is a cultural code?

Codes that are used to state and measure an audience. So can be social, age, sex, etc.

Audience and profiling checkpoints

Checkpoint 1: what is demographic profiling?

Grouping individuals into what they are….so gender age social class with complete disregard to opinions and lifestyle. Demographics can be age class gender geographical area economic status and religion

Checkpoint 2: what is psychographic profiling?

More in-depth audience grouping. Based on needs and desires, lifestyle etc.

Checkpoint 3: Why do you think advertisers create these niche nicknames?

Advertisers state these names for the niche audiences so they are recognized easily and are easier to define. These audiences are very specific and not jus a young male, it can be a high earning young professional single male. So it just defines a more specific audience.