T.I and wentworth miller ( :P ) are having an intellectual discussion about globalisation within the media and what affects it has.
T.I: globalisation has had major affect on our consumer choice of media. not only does it happen in media but also in our shopping choice etc
W.M: but whats wrong with globalisation? so what if someones making millions out of what they do.their called entrepeneurs....
T.I: but this affects our choice because we only have a choice of what they want us to have. for example murdoch owns 40% of newspapers which puts his views across the majority of newspapers. Murdoch follows a hegemonic ideology where he believes the public is passive and will believe what he prints without questioning it.
W.M: but every individual can think for themselves, if murdoch is trying to force his opinions on us it won't work because we all have our own opinions.Murdoch can try and make britney look like a complete lunatic but every individual knows that she is not what the media represents her as, she is loved by many people around the world.
T.I: cmon miller listen to what youre saying. its like the hypodermic needle model, everyone is fed ideas through the news because it is a trusted source.look at what bush has donein america.he's frightened citizens believin that all black men are bad using the news in particular becuase they always focus on the bad things happening. alot of people in the america are genuinely frightend of black men in particualr all becuase of the negative news coverage. its the same with the war.bush has the power to make the news shows show the U.S things so negative about the middle east so people support his decision with the war.
W.M: ok i believe that we have a hegemonic ideology within the media, but i don't believe that the audience is passive what so ever.we all makeup our own minds and we all have our own opinions that won't change. even if the media said T.I is an alchoholic i won't believe that because i know you and i know your not an alcholoic.
T.I: yeah but if the media broadcasts that many people that don't ACTUALLY know me would believe it. these monolopoies have restricted our choice and don't allow diversity
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