Choose a large media institution (one that produces media texts). You could choose from the following suggestions (or come up with your own) but try to do something different from that you know someone else is doing...
BBC, News Corp, C4, Disney, EMAP, Fox, MGM, ITV, Zee TV, Microsoft, Sony BMG, Google, IPC, C5, HBO, Time Warner
Carry out a case study into its workings, using at least three different internet sources. (Include the urls in your posting). Find out...
who owns it...people and other organisations involved
a history of the institution...how has it developed or changed
the texts it produces...give lots of examples
information about its finances & income...provide actual data
recent developments...how is it responding to the 'new media' age
Try to make this as detailed as possible, include images & logos etc. that are relevant, and make sure it has been written in your own words and not cut and pasted from other sources. You will be required to make a presentation on this topic - without notes - in lessons w/c 24th September.
Thursday, 13 September 2007
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