AOL UK has struck deals with the Spectator and the Business to sell advertising across the two magazines' websites.
All campaigns for thebusiness.co.uk and Spectator.co.uk, part of the Barclay Brothers-owned Press Holdings Media Group, will be handled by AOL UK's sales force and delivered using its AdTech platform.
"AOL has a proven track record of selling to premium audiences whether they're sophisticated, hard to reach or both," said Mark Hopkins, the group digital director at PHM Group.
AOL launched its third-party ad sales service in August last year and has signed deals with companies including teen community website Habbo Hotel.
"The deals are another step towards our goal to grow the company's advertising business in the UK and across Europe," said Michael Steckler, the AOL UK managing director.
Earlier this week AOL bought online affiliate advertising network Buy.at, AOL's fifth acquisition in a year.
Buy.at is a network in which advertisers pay its member web publishers only when a visitor to the site takes action in response to an ad, such as making a purchase.
AOL has been able to advertise ther service over 2 large demographic targeting website. the websies focus on magazines, and when the websites are advertised in the magazine itself, the customers may want to view that website. along side this theyw ill see adverts OF AOL. this way aAOL is able to reach out to a larger audience.
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