WC(shep) timeline 1950

1950s,

Color television introduced in the U.S.

1959

Rumors of cheating on quiz shows erupt into a national scandal

11th july 1950

Andy Pandy--> ran from 1950 til 1969 and then returned back in the 70's and 2000.
25th june 1951
First colour programme--> although no colour TV's were sold.
4th January 1951
TV cameras allowed in 10 Downing Street-->to encourage political views
15th February 1952
Funeral of King George broadcasted on TV shared with mass audience
13th June 1952
programme for children with impaired hearing--> introducing new technology
18th december 1952
Bill and Ben-->introduced by creators of Andy pandy to educate kids on english, complaints received from parents about education.
2nd June 1953
Coronation of Queen Elizabeth II-->broadcasted on TV, raises social Issues, female ruling the country. also raises political issues, as the ruling of the country by a female would have raised alot of concerns.
2nd April 1954
the Grove family-->first Soap opera, tried to convey a social representation of the country at that time.1/4 of the U.K's population tuned into this programme.
5th july 1954
first newsreel-->first daily news programme, keep audiences informed about social, political and economical issues that may affect them.
12th december 1954
Nigel Kneale's 1984 adaptation, killed a woman, creating a contraversial programme howevr the ratings increased for the 2nd viewing.
17th February 1955
Kitchen magic--> female cook conforming to typical housewife roles, and then working with her husband on ITV re-inforcing the housewife role working in the kitchen for her husband
25th June 1955
Dixon of dock green-->male orientated occupation of police man, contains fatherly role for the community
22nd September 1955
ITV becomes and independent tv show
27th April 1956
First Ministerial broadcast, speech about thea ctions against the soviet union, political agenda!
9th January 1957
Anthony Eden resigns as prime minister after the suez crisis, focuses of political changes withint he country.
2nd April 1958
People in trouble- programme which focused on social issues within real people's lives, mixed marriages, unmarried mothers, and spinster hood, focused on downfalls of females being singles.
representation of women
14th June 1958
black and white minstrel show--> will now be seen as a racial statement. however was extremely peopluar at that time.

er and radio times essay

Using a comparison of the two texts as a starting point consider the issues and debates that they raise

You should consider:

© Key concepts

© Media theory

© Wider concepts

Two texts to analyse: Cover of Radio times from 3-9 April 1976 and the title sequence of ER’s 13 series

The cover of the radio times is from 1976, almost 32 years older than the more modern contemporary comparison text of ER’s title sequence from the 13^th series. The aim of both texts however even though one is print and one is moving image is to summarise the actual text and attract a particular audience to view the text itself.

The Radio times cover was originally in black and white, this is because of the time this issue was printed, which is the 70’s and colour print wasn’t yet established. The ER title sequence however is much more modern, and is a moving text therefore changes the messages sent across to viewers dramatically. The title sequence is able to engage the audience with its fast paced editing and music. These elements of media language have a very large impact on its viewers.

Both texts focus on hospital dramas, from different centuries. From this representation differences within the years the audience is able to relate to the programmes. For the radio times there are just 5 female nurses, all white. This would help the audience in the 70’s relate to these characters. The women were seen in maternal orientated roles, which were familiarised with because women in those days were just starting the revolution of feminism. They were happy to see women in other roles apart from housewives in any programme, but what they did not realise was the lack of females shown. For example in angels all these women are nurses, none are seen as doctors which keeps them very low in the hierarchy of hospital jobs. Nurses are usually midwives, or give patients bed baths etc, again giving them a maternal role. ER is able to subvert this idea, and not only do they show woman superior to men but also portray different ethnicities. The audience sees Black and Asian people working alongside white people. These individuals are not just placed in an act of tokenism, because the female Asian is a surgeon, whose life is immensely focused upon.

The radio times cover shows the females happy with their jobs, all 5 women are smiling and looking at an x-ray, this was a misrepresentation because women were seen to be consistently happy. ER’s title sequence alone is able to portray all kinds of emotion, panic, anger, sadness, ecstatic etc. This is a much more realistic view of normal people’s lives, allowing more people to relate to the characters.

The ER is broadcasted on NBC in the U.S and on channel 4 in the U.K whereas “angels” was broadcasted on BBC, who also owned the radio times. The radio times was the only TV listings magazine in that time whereas now the audience has many TV listing guides. At that time the Radio times had become a monopoly because it was the only of what was to come on TV for the next week, whereas now we have the internet and other magazines, this shows how much technology has developed allowing competitors to rise for BBC, and because the BBC owned the Radio times they were able to heavily advertise their programmes more than other channels.

Both texts show women but none are objectified, women’s are respectfully portrayed in order to avoid any disagreements. In the 70’s the feminist movement had just risen therefore producers and directors were very wary of how women were portrayed. The costumes provided for the “angels” were all white not only connoting them as real angels but also “Madonna’s” as described by Laura Mulvey there are only two stereotypes that female characters conform to, and they are either a Madonna, who is pure in every form or a whore who is sexually objectified for the male gaze. These women were not objectified but were placed on the cover for other real women to relate to them. However a sexually objectified form of women has always created a stereotype of nurses. Nurses for men don’t usually mean a person looking after an ill individual, but more of treating them in other ways. Therefore these nurses were seen through a fetishistic gaze, by males.

In terms of props, iconic elements within both texts are x rays. The nurses are holding an x ray, something which is directly linked to hospitals and it is also used within the title sequences throughout in the background. This therefore shows that audiences are able to pick up on these iconic elements to identify the hospital drama genre.

Overall both texts, however large the time space between them have elements which allow the audiences to identify the genre, but have dramatically changed in terms of representation because of the feminist movement which allows females to grasp the essence of equality within the media.

EsSaY

The two trailers to be analysed are “scream” (1996) and “The Ring” (2002). Both of these films conform to horror conventions but one is more of a slasher film and “The Ring” is more of a psychological panic.
Both trailers aim to persuade audiences to go watch the film. They usually do this by leaving the audience wanting more.

“The Ring” (2002) is a remake of the Japanese film ringu (1998), which worked extremely well. The narrative was unique and interesting, therefore Hollywood producers decided on a remake, using American actors and a better known language, English. This was a great decision as it worked so well with audiences. There was a follow up called “The Ring” 2. The original ringu won 6 awards, and “The Ring” itself won 7 awards. “Scream” is a well established film because it had its follow ups “scream” 2 and 3. Films such as “The Ring” and “scream” give audience a sense of satisfaction and many types of pleasures of which they may not receive from other genre films. Horror films allow a sense of emotional pleasure, because they encourage the audience to feel like the characters, so sense of fear arises within the viewers. Visceral pleasure is also gained form this as the audience may sometimes feel as if they are on a “rollercoaster ride”. They are able to feel the emotions of the protagonist so when they are secure the audience feels happy but as they are chased and killed, the audience feels the quick pacing heartbeat and the fear of the characters.

The first shot in the “scream” trailer is of the phone. This is a crucial prop within these films as they usually give a sense of someone there but allows no visual appearance of this character keeping them a mystery for the audiences to solve. The camera itself is ignored by the female within the shot therefore giving a feel of voyeurism by the audience, they are watching here in her home when they shouldn’t be, alongside the stalker, who is calling her. This allows interaction with the audience persuading them more to like the film and the narrative. “The Ring” first scene however is of the inside of a VCR. This allows the audience to understand that the focal point of the film is the film they watch within it. We then move on to watching the film, with the characters in the film. Although this may sound confusing this again allows interaction with the audience as they feel part of the main characters lives.

“The Ring” trailer starts off with a voice over of a female describing the video they watch that kills people. The music kicks in when she talks about the phone call which says “you will die in 7 days”. The music is from piano, but has low notes and high notes together creating confusion and anticipation within the audience. When the main protagonist (who is a female) decides she wants to try and avoid her death, the music gets stronger yet more discordant as it changes to stringed instruments. The music builds up and a choir joins in making the last few scenes more dramatic than they seem. The music has a great impact on its audiences because it draws them into the film. The music then fades out with a “scream” at the end of the trailer. “Scream” trailer has no music for the first 30 seconds. This is so the audience pays close attention to the conversation between the character and the stalker. The dramatic sound from the window breaking alerts the audience of the narrative behind the film.

Both films focus on people watching things they shouldn’t. In “The Ring” it’s the death video and in “Scream” its scary movies. The stalker in “scream” has become this way because of his love of scary movies and tries to re-act them in reality. This shows the characters going against the 3 vital rules of the 2 wise monkeys. “See no evil, hear no evil and speak no evil.” Most horror films do follow the act of a sin, whether this may be pre-marital sex, alcohol and drugs or anything which may not be right. Horror movies show audiences they must never do anything against what they were taught since childhood. This could be talking to strangers or going out in the dark etc. However films like these may also create a sense of an un-existing moral panic. The trailer for “scream” includes titles which say “do not pick up the phone” and “do not open the door”. This creates fear in the littlest most basic things in life, but because of these trailers and because of the impact of this, the audience wants more and go to watch the film.

The trailers both work well in attracting its audiences because it involves them within the plot and makes them feel part of the film.

coverwork essay

THE RING
a. Form/Function-->trailer...to persuade audiences to go and watch the films
b. M-I-G-R-A-I-N-->black and white, fuzzy images to allow fear and authenticity...close ups of reactions, close up of pupils dilated, showing fear. music builds up anticipation.dreamworks.horrow/thriller.woman strong and independant, but rattled by the mystery, has a man in the story in order to complete the female almost allow hope for a relationship. child, boy...makes him vulnerable but more stronger than a small girl.samara...female...showing females and cruel individuals.
c. Other related texts
d. WC (SHEP)---social, historical, economical, political...social rep of female stronger independent
e. Issues & Debates
f. Relevant Theories

SCREAM

a. Form/Function-->trailer...to persuade audiences to go and watch the films
b. M-I-G-R-A-I-N-->phone ringing sound is shocking almost, hear the man on the phone, seems normal at first bright lighting in the comfort of her home, Dimensionfilms.music builds up to anticipation/climax, girls getting chased around by a killer. almost slasher. teenagers, sinful.
c. Other related texts
d. WC (SHEP)social...teenage wasted , alcohol and sex driven
e. Issues & Debates
f. Relevant Theories

scream

The ring

Genre:horror/thriller

similarities: calling on the phone.

unknown "stalker"

slow editing at first, longer the trailer runs the quicker the editing gets

med guardian

Monkey gets big-screen tea break

Monkey, the star of the fondly-remembered ITV Digital ad campaigns and the current face of PG Tips, is to appear in a Michael Palin-esque cinema extravaganza this Easter.

In a film called "A Tale of Two Continents", Monkey gets to have his first big-screen kiss as he embarks on a light-hearted romp through the history of tea.

"What the world needed was a hero," opens the voiceover for the trailer for the five-minute cinema advert by advertising agency Mother. "What the world got was a monkey".

The film, which features Monkey playing roles including tea-drinking Chinese Emperor Shennong, a jungle explorer and captain of a tea clipper, will run in cinemas from March 21 to April 10.

A trailer for the short film has been released to MediaGuardian.co.uk.

"Inspiration for the style of the film came from the old public information films that used to run where a central character is used to portray a message in an engaging way," said Nicola Waymark, the senior brand manager at PG Tips.

PG Tips has negotiated to take a five-minute slot of advertising space to run the mini-adventure before family films including the Spiderwick Chronicles, Horton Hears a Who, Gameplan and Hannah Montana.

The short film forms part of a wider PG Tips campaign to raise awareness of its tie-up with the sustainability organisation Rainforest Alliance to source its tea.

In the film, which credits Monkey as both writer and director, "Britain's favourite knitted chimp" says his intention is to "change the world one cup at a time".

The tie-up with Rainforest Alliance will eventually see all of PG Tips tea sourced from certified growers by 2010. It will be promoted by a more traditional TV and press campaign starting on Wednesday.

"While we are running a standard campaign we also wanted to find a different way to entertain and engage," Waymark said. "The cinema is a great environment with a captive audience that will respond to you as long as you get it right and Monkey has great appeal."

Monkey made a return to TV after almost six years last January when he was reunited with Johnny Vegas to star in PG Tips advertising. The duo rose to fame as the faces of the ill-fated ITV Digital service that closed in 2002.

m e d g u a r d i a n s t o r y

AOL UK has struck deals with the Spectator and the Business to sell advertising across the two magazines' websites.
All campaigns for thebusiness.co.uk and Spectator.co.uk, part of the Barclay Brothers-owned Press Holdings Media Group, will be handled by AOL UK's sales force and delivered using its AdTech platform.
"AOL has a proven track record of selling to premium audiences whether they're sophisticated, hard to reach or both," said Mark Hopkins, the group digital director at PHM Group.
AOL launched its third-party ad sales service in August last year and has signed deals with companies including teen community website Habbo Hotel.
"The deals are another step towards our goal to grow the company's advertising business in the UK and across Europe," said Michael Steckler, the AOL UK managing director.
Earlier this week AOL bought online affiliate advertising network Buy.at, AOL's fifth acquisition in a year.
Buy.at is a network in which advertisers pay its member web publishers only when a visitor to the site takes action in response to an ad, such as making a purchase.

AOL has been able to advertise ther service over 2 large demographic targeting website. the websies focus on magazines, and when the websites are advertised in the magazine itself, the customers may want to view that website. along side this theyw ill see adverts OF AOL. this way aAOL is able to reach out to a larger audience.

media guardian story

Vodafone has signed up fewer than 10,000 UK residential broadband customers, despite launching its service a year ago.
Orange sparked panic among its mobile phone rivals in May 2006 when it merged its mobile business with residential broadband operator Wanadoo and offered customers a free "converged" fixed and mobile service.

O2 snapped up the small British internet service provider Be Broadband, while Vodafone signed a wholesale broadband deal with BT and started its service last January. But consumer take-up has been very low. While Orange leads the market with 326,000 British customers taking both mobile and broadband, O2 has just a few tens of thousands.

Vodafone said it has spent very little on marketing the service in the UK. Instead it uses it to retain customers in danger of defecting to a rival. Overall, Vodafone said yesterday, it had 3.1 million broadband customers across 11 countries but the bulk - 2.4 million - were in Germany.
Retaining customers has become increasingly important to Vodafone as it faces fierce competition, which has depressed prices by 15% to 20% in the past year. It has also been looking to newer markets for growth and yesterday's trading update showed that, for the first time, it has more mobile customers in eastern Europe, Asia and Africa than in its traditional western European business. Out of a total customer base of 252 million, nearly 135 million are outside western Europe.

The company still makes 60% of its profits from the rather more mature euro and pound-denominated markets but the chief executive, Arun Sarin, admitted yesterday: "It is obvious that emerging markets ... will contribute a much larger piece of our revenue and profit in future."
Vodafone said revenues rose by more than £1bn to £9.2bn in the three months to December. Growth was 2.2% in Europe but 13.8% elsewhere. The figures were slightly better than expectations but in a subdued market, Vodafone's shares were a little lower.

Vodafone has had problems establishing its broadband service within the U.K. this is because of stiff competititon from other broadband services. previous companies that only offered modile phone tarriffs now have to bring more revenue in, for example like virgin. t has branched out in to many services for customers. So in order to compete vodafone have to up their game. they do have more customers globally but are not recognized within the U.K. personally myself i didnt know Vodafone offered a broadband service until i read this article.