med 6 :issues and debates

Medua guardian story :)

2008-04-22T10:06:00.000-07:00

Amnesty International is launching a new ad featuring a hard-hitting torture scene showing simulated "waterboarding" in a campaign to outlaw the controversial interrogation practice.
The ad, created by advertising agency Drugstore, is set to run in cinemas nationwide from May 9 and is being released online this week.
Amnesty's 90-second film, called Stuff of Life, opens in slow motion with stylish shots of crystal-clear water and an upbeat soundtrack in the style of a typical mineral-water TV ad.
However, after lulling viewers the ad transforms into an interrogation room where a man is strapped to a table being subjected to waterboarding. Waterboarding involves first tying detainees to a board face-up and tilted backwards, then pouring water over the face and into breathing passages to simulate drowning.
"For a few seconds our film-makers did this for real, they poured water up the nose and into the mouth of someone who was pinned down with his head tilted back," said Sara McNeice, campaign manager at Amnesty International UK.
"Even for those few seconds it is horrifying to watch. The reality, in a secret prison with no one to stop it, is much, much worse."
The launch of the ad, which Amnesty International has dubbed "the film the CIA doesn't want you to see", follows the publishing of a book called Torture Team, which claims to shed light on interrogation techniques used in places such as Guantanamo Bay.
Author Philippe Sands, a professor of law at University College London, alleges that interrogation techniques developed at Guantánamo were inspired by the extreme exploits of Jack Bauer, played by actor Kiefer Sutherland, in the American TV series 24.
The campaign is part of Amnesty International UK's "unsubscribe" initiative launched in October last year that aims to gather support for human rights in the era of the "war on terror".
Amnesty's ad has been created in conjunction with post-production company DarkFibre Films and visual effects company Prime Focus London.
The cinema campaign will break in 50 Picturehouse cinema screens nationwide from May 9.

basically the advert itself is advertising the chairty showing the forms of torture that certain people have to have. the advert was not faked. the individual may ave been an actor but he was actually waterboarded.
im sure ofcom will receive a complaint here and there about this. but whats most is important is that they get the message across rite?!?!

WC(shep) timeline 2000

2008-04-19T14:39:00.000-07:00

2000
18th july 2000--BIG BROTHER launch,now extremely succesful
1st august 2000-- ITN news channel launched
13th novemebr 2000-- george bush is president
14th june 2001--wimbledon interactive for viewers
11th september 2001-- world trade center attack
12th september 2001--the blue planet returns with david attenborough
6th october 2001--pop idol launches beomes v successful spin offs include american idol and x factor
2nd march 2002--BBC four launches
31st may 2002-- 17th football world cup!
20th novemer 2002--first live autopsy shown on channel 4
7th january 2003-- wife swap--so successful has 4 series
12th january 2003-- the salon launches
20th march 2003--U.S missiles hit baghdad
16th september 2003--little britain starts
28th january 2004-- hutton report published
2004--hells kitchen and strictly come dancing start..celebrity endorsed partially reality tv shows
21st september 2004-- secret policeman documentary goes undercover in manchester plice force.
26th december 2004--TSUNAMI takes place kills hundreds of thousands
30th january 2005-- iraqi elections--shia's come first
5th january 2005-- desperate housewives begins--- new sex in the city 4.8 million viewers

WC(shep)timeline 1990

2008-04-19T14:15:00.000-07:00

1990
29th april 1990-- BSB launches has financial difficulties...merges with sky TV 2nd november 1990
22nd november 1990-- margerat thatcher steps dwn
7th february 1992--EU union is signed...put in place in 1993
1st january 1993--czechslovakia splits into czech republic and slovakia
1st october 1993--QVC launched first shopping channel
29th june 1995--gaytime tv launched for gays and lesbians
4TH FEBRUARY 1996--GM food launched--tomato puree.
2th september 1996--changing rooms
23rd november 1996 --the simpsons on BBC
30th march 1997--channel 5 launches
1st may 1997-- tony blair wins election
23rd march 1998--jrry springer comes to ITV
27th march 1998--viagra goes on sale becomes the fastest selling drug
7th december 1998-- ITV 2 LAUNCHES
5th march 1999--itv news at ten last broadcast
21st september 1999-- walking with dinosaurs-technology advances
11th august 1999--total eclipse
1nd november 1999-cameras fixed in the hosue of commons

WC(shep)timeline 1980

2008-04-19T13:30:00.000-07:00

1980
25th February 1980-- yes minister- sketch, margerat thatcher in there herself
5th march 1980--JR shot...conspiracy bbc news report
30th august 1980--british female cops distinctively seen on BBC
17th june 1980-- nuclear missiles located is announced-- not exactly the best idea in the world ! !
21st november 1980-- children in need launched
29th July 1981--princess diana and prince charles get married, aired on TV.
25th November 1981-- brixton riots...ethnic minority issues
2nd april 1982-- falklands war starts(argentinians invade falkland islands) 655 british soldiers killed, 255 argentinians
2nd november 1982-- channel 4 launched
5th march 1984 --- miners strike
16th october 1984-- the bill launched
25h october 1984--Michael buerk does news reports from ethiopia
19th february 1985-- eastenders launched
11th march 1985-- gorbachev becomes soviet union leader
28th april 1986--chernobyl accident, killed 10,000 people 3.5 million people ill, spread as far as the U.K
6th june 1986-- documentary on AIDS dont die of ignorance.
27th october 1986--daytime tv reduces ceefax
6th september 1986--casualty starts(holby city 1999)
26th february 1987--female priests exist
12th october 1987--kilroy begins very contraversial
5th february 1989--sky launches first satelitte dish
9th november 1989-- berlin wall is broken down

WC(shep) timeline 1970

2008-04-12T11:50:00.000-07:00

1970
10th January 1971-- open university first BBC broadcast
15th February 1971-- british shilling removed, replaced by the pence system
30th january 1972-- bloody sunday, peaceful civil rights march british troopers open fire, kill 14 irish people, and stated they were snipers, but apparantly they were innocent. investigation is on going.
4th april 1972-- first newsround broadcast
4th January 1973-- ceefax (teletext) was invented, still popular!
8th january 1973-- president nixon involved in the bugging of the democratic party HQ!
2nd december 1974-- muhammed ali on parkinsons show for the second time!
17th december 1975-- "the naked civil servant" tells the true life story of persecuted homosexual Quentin Crisp..defining moment of gays portrayed in the media.
29th January 1976--jeremy thorpe affair- MP jeremy acused of killing a man who he had a homosexual relationship!
1st december 1976-- sex pistols member says the f word on daytime television live. they get dropped fromtheir record label the producer gets sacked, riot!
6th june 1977-- queens silver jubilee
3rd november 1978--delia smith's cookery course. feminist movement at that time.
18th november 1978-- jonestown massacre in guyana, 900 killed followers of reverend Jim Jones. poisened juice used to murder them
3rd may 1979-- margerat thatcher wins election first female prime minister of the U.K
2nd september 1979-- subtitles begins
25th september 1979-- question time because- educational programme

WC(shep) timeline 1960

2008-04-11T13:24:00.000-07:00

1960s,

9th december 1960-- Coronation street launch. now the longest running soap drama.
25th december 1960-- queen pre-records her first christmas message, it used to be live.
12th april 1961-- first man to go into space Yuri Gagarin
29th april 1961-- ITV goes southwest and scotland
1st october 1961-- songs of praise first broadcast(religious views)
5th Augsut 1962-- marilyn monroe found dead
24th september 1962-- university challenge(educational programme)
22nd november 1963-- JFK assasinated
20th April 1964-- launch of BBC 2, distrupted by power failure.
12th June 1964-- nelson mandela caught
22nd august 1964-- match of the day launch
24th january 1965-- winston churchill funeral broadcasted on BBC and ITV
OCTOBER 1965-- thunderbirds are go! and the magic roundabout.
21 april 1966-- houses of parliament first broadcast.
30th July 1966-- engalnd v germany england wins 4-2 at Wembley
3rd July 1967-- news at ten 1/2 hour on ITV with 2 news readers like how htey do in the U.S.A
3rd december 1967-- first heart transplant successful!
3rd may 1968-- french students protest against closure of the citys university, thousands arrested.
20th july 1969-- neil armstrong first man to walk on the moon, broadcasted across the USA.

BBC REPORT AND SUN WEBSITE ESSAY

2008-04-06T12:11:00.000-07:00

"Using the comparison of these two texts as your starting point, explore the media issues and debates which they raise."
BBC homepage
form & function-->
website aim to attract audiences from just print paper, allowing a diverse range of consumers.
similarities & differences key concepts (MIGRAIN)-->
MEDIA LANGUAGE
colours--> used red and white making a big statement,
typography-->sans serif(without flicks) allows a bold typeface, stands out and is bulky, almost representing the audience, also in itlaics, white background predominantly red/black font.
images-->medium sized, does not take up all page, but consist of celebrities not much political agenda. sports/showbiz
INSTITUTION
THE SUN News Group Newspapers Limited
also own the times, sunday times, news of the world, the london paper, page3.com, the times litery supplement

GENRE
Newspaper, informational, gossip, sports related, and political, keep consumers informed about things happening in the world.

REPRESENTATION
women--> negative, portrays women as sex objects.top story consists of madonna dressed provocatively
seperate section for females , titled WOMAN to address the female audience.

AUDIENCE
"the white van man"-->typical class c2, d, e males, who are interested in sports such as football, but not too much into politics. specifically for this website, focuses on teenagers, has a special section of agony aunt for teens low disposable income

NARRATIVE
N/A

theory issues & debates
Representation of women
wider contexts (SHEP)

BBC news report-->1989
amateur video voice over or white british female, formal language
story is international affects the world, has political agenda behind it, massacre started because of government issues. almost a story being told.

ESSAY

The Sun’s website and the BBC report from 1989, both focus on news for the consumers, but their audiences are very different. Both texts aim to inform the general public and new information, but they both exist in different decades.

The BBC news report was shown on Television in 1989, whereas the compared text is The Sun's website homepage from 2008. These two texts both revolve around the news but are portrayed through different types of media.

Firstly the colour difference between the two media is quite big. The fact that in 1989, technology was not in its advance stages therefore the quality of the news report is quite bland. It consists of darker dull colours, which isn’t intriguing for the audience. However the report was recorded in the dark in the night, whilst the bombings took place. It portrayed a realistic image of what was happening. The story focused on an international issue that would affect a lot of people around the world, therefore the story was also able to appeal to a much larger audience, than usual. People who may be culturally or relatively affected by the story would also take interest in listening to it.

In terms of institutions, BBC itself focuses on hard news which affects people nationally and internationally. It revolves around political issues because this is what their niche audience requires. BBC’s audience consists of intellectual males and females situated in socio economic group C and above. Whereas The Sun’s general audience consists of individuals from class C2 and lower, specifically men. This is because The Sun aims to attract “the white van man” this phrase is used to describe the unskilled individual men who enjoy the objectification of women (especially with the page 3 feature) and do not feel politics is of much importance. Therefore The Sun focuses on soft news, about celebrities, and smaller humorous issues. For the website, specifically it targets a younger age range, as it also has a special feature for teenagers and “agony aunt” columns just for teenagers. It also has a big feature at the top which consisted of Madonna. It seems as though Madonna is the biggest story to be told, whereas BBC would beg to differ.

However both texts aim to fulfill the audiences’ needs by letting them know what’s happening around the world. Although they do this, they focus on totally different issues. The fact that these two texts are from two different decades allows a lot of differences to occur.

The news report was covered by a white British female. This shows that other ethnic minorities were underrepresented, whereas The Sun is now able to provide some sort of justice. There are now news reporters with different ethnic background. This shows that the differences between the years these two texts were broadcasted / published, is able to represent the community of Britain at that time. The BBC was able to portray other ethnicities as “villains” as stated by Propp’s narrative characters. The news report showed the public of China but they were seen almost as terrorists, and the news report was able to create a sense of moral panic within the British audience. To see this massacre start because of government issues, the British public could have felt a sense of fear, especially towards people of other ethnicities.

The Sun’s website is covered with pictures of celebrities as if they were the most important thing happening on the planet right now. The website can be viewed from all around the world, which means that the sun’s readership has enlarged; therefore they may look into stories which can be recognized by everyone. Celebrities are known all around the world, so they can be a starting point, but the whole page is surrounded by celeb gossip. Other political issues are not raised on the home page.

Apart from this, the sun has also differentiated between its audiences. They have separated males from females, as they have a complete separate section for females. This shows that the homepage it self and probably the rest of the website targets young males, due to the use of technology etc, but there is one section targeted at females. The sun’s mass audience therefore consists of men.

Furthermore, the use of colours by the Sun’s homepage are the same as their newspaper, this is probably kept the same so that it is easily recognizable and is established by the audience. Once they see the homepage they should know what is expected of it as they should be able to understand that the website will cover the stories that the actual paper covers. Therefore it is easier for the sun to be able to target their primary audience range.

In terms of news values, Galtung and Ruge have stated 12 points of which newspapers and news programme situate their stories around. The sun conforms to most of these values, such as unexpectedness, continuity and other more general broad values such as frequency, unambiguity etc. for the sun, news is something either related to sport, objectification of women, celebrity gossip, or something completely unexpected, whereas the BBC takes the news very seriously and focuses on hard news, and serious issues which affect the world. To a certain extent, The Sun may be “dumbing down” its audience to allow them not to think, and take the news as a form of entertainment.

Overall, both texts raise different issues and debates in two different time spans, the BBC report raises cultural differences in the British community, and the Sun’s website is able to raise issues about the objectification of women, and what the news should really stand for. Both texts are arguable of being biased to a certain extent, and this would be because of the gatekeepers of these texts.

WORD COUNT: 967

WC(shep) timeline 1950

2008-04-05T08:49:00.000-07:00

1950s,

Color television introduced in the U.S.

1959: Rumors of cheating on quiz shows erupt into a national scandal; 11th july 1950

Andy Pandy--> ran from 1950 til 1969 and then returned back in the 70's and 2000.
25th june 1951
First colour programme--> although no colour TV's were sold.
4th January 1951
TV cameras allowed in 10 Downing Street-->to encourage political views
15th February 1952
Funeral of King George broadcasted on TV shared with mass audience
13th June 1952
programme for children with impaired hearing--> introducing new technology
18th december 1952
Bill and Ben-->introduced by creators of Andy pandy to educate kids on english, complaints received from parents about education.
2nd June 1953
Coronation of Queen Elizabeth II-->broadcasted on TV, raises social Issues, female ruling the country. also raises political issues, as the ruling of the country by a female would have raised alot of concerns.
2nd April 1954
the Grove family-->first Soap opera, tried to convey a social representation of the country at that time.1/4 of the U.K's population tuned into this programme.
5th july 1954
first newsreel-->first daily news programme, keep audiences informed about social, political and economical issues that may affect them.
12th december 1954
Nigel Kneale's 1984 adaptation, killed a woman, creating a contraversial programme howevr the ratings increased for the 2nd viewing.
17th February 1955
Kitchen magic--> female cook conforming to typical housewife roles, and then working with her husband on ITV re-inforcing the housewife role working in the kitchen for her husband
25th June 1955
Dixon of dock green-->male orientated occupation of police man, contains fatherly role for the community
22nd September 1955
ITV becomes and independent tv show
27th April 1956
First Ministerial broadcast, speech about thea ctions against the soviet union, political agenda!
9th January 1957
Anthony Eden resigns as prime minister after the suez crisis, focuses of political changes withint he country.
2nd April 1958
People in trouble- programme which focused on social issues within real people's lives, mixed marriages, unmarried mothers, and spinster hood, focused on downfalls of females being singles.
representation of women
14th June 1958
black and white minstrel show--> will now be seen as a racial statement. however was extremely peopluar at that time.

er and radio times essay

2008-03-26T02:39:00.000-07:00

Using a comparison of the two texts as a starting point consider the issues and debates that they raise

You should consider:

Two texts to analyse: Cover of Radio times from 3-9 April 1976 and the title sequence of ER’s 13 series

The cover of the radio times is from 1976, almost 32 years older than the more modern contemporary comparison text of ER’s title sequence from the 13^th series. The aim of both texts however even though one is print and one is moving image is to summarise the actual text and attract a particular audience to view the text itself.

The Radio times cover was originally in black and white, this is because of the time this issue was printed, which is the 70’s and colour print wasn’t yet established. The ER title sequence however is much more modern, and is a moving text therefore changes the messages sent across to viewers dramatically. The title sequence is able to engage the audience with its fast paced editing and music. These elements of media language have a very large impact on its viewers.

Both texts focus on hospital dramas, from different centuries. From this representation differences within the years the audience is able to relate to the programmes. For the radio times there are just 5 female nurses, all white. This would help the audience in the 70’s relate to these characters. The women were seen in maternal orientated roles, which were familiarised with because women in those days were just starting the revolution of feminism. They were happy to see women in other roles apart from housewives in any programme, but what they did not realise was the lack of females shown. For example in angels all these women are nurses, none are seen as doctors which keeps them very low in the hierarchy of hospital jobs. Nurses are usually midwives, or give patients bed baths etc, again giving them a maternal role. ER is able to subvert this idea, and not only do they show woman superior to men but also portray different ethnicities. The audience sees Black and Asian people working alongside white people. These individuals are not just placed in an act of tokenism, because the female Asian is a surgeon, whose life is immensely focused upon.

The radio times cover shows the females happy with their jobs, all 5 women are smiling and looking at an x-ray, this was a misrepresentation because women were seen to be consistently happy. ER’s title sequence alone is able to portray all kinds of emotion, panic, anger, sadness, ecstatic etc. This is a much more realistic view of normal people’s lives, allowing more people to relate to the characters.

The ER is broadcasted on NBC in the U.S and on channel 4 in the U.K whereas “angels” was broadcasted on BBC, who also owned the radio times. The radio times was the only TV listings magazine in that time whereas now the audience has many TV listing guides. At that time the Radio times had become a monopoly because it was the only of what was to come on TV for the next week, whereas now we have the internet and other magazines, this shows how much technology has developed allowing competitors to rise for BBC, and because the BBC owned the Radio times they were able to heavily advertise their programmes more than other channels.

Both texts show women but none are objectified, women’s are respectfully portrayed in order to avoid any disagreements. In the 70’s the feminist movement had just risen therefore producers and directors were very wary of how women were portrayed. The costumes provided for the “angels” were all white not only connoting them as real angels but also “Madonna’s” as described by Laura Mulvey there are only two stereotypes that female characters conform to, and they are either a Madonna, who is pure in every form or a whore who is sexually objectified for the male gaze. These women were not objectified but were placed on the cover for other real women to relate to them. However a sexually objectified form of women has always created a stereotype of nurses. Nurses for men don’t usually mean a person looking after an ill individual, but more of treating them in other ways. Therefore these nurses were seen through a fetishistic gaze, by males.

In terms of props, iconic elements within both texts are x rays. The nurses are holding an x ray, something which is directly linked to hospitals and it is also used within the title sequences throughout in the background. This therefore shows that audiences are able to pick up on these iconic elements to identify the hospital drama genre.

Overall both texts, however large the time space between them have elements which allow the audiences to identify the genre, but have dramatically changed in terms of representation because of the feminist movement which allows females to grasp the essence of equality within the media.

EsSaY

2008-03-08T16:35:00.000-08:00

The two trailers to be analysed are “scream” (1996) and “The Ring” (2002). Both of these films conform to horror conventions but one is more of a slasher film and “The Ring” is more of a psychological panic.
Both trailers aim to persuade audiences to go watch the film. They usually do this by leaving the audience wanting more.

“The Ring” (2002) is a remake of the Japanese film ringu (1998), which worked extremely well. The narrative was unique and interesting, therefore Hollywood producers decided on a remake, using American actors and a better known language, English. This was a great decision as it worked so well with audiences. There was a follow up called “The Ring” 2. The original ringu won 6 awards, and “The Ring” itself won 7 awards. “Scream” is a well established film because it had its follow ups “scream” 2 and 3. Films such as “The Ring” and “scream” give audience a sense of satisfaction and many types of pleasures of which they may not receive from other genre films. Horror films allow a sense of emotional pleasure, because they encourage the audience to feel like the characters, so sense of fear arises within the viewers. Visceral pleasure is also gained form this as the audience may sometimes feel as if they are on a “rollercoaster ride”. They are able to feel the emotions of the protagonist so when they are secure the audience feels happy but as they are chased and killed, the audience feels the quick pacing heartbeat and the fear of the characters.

The first shot in the “scream” trailer is of the phone. This is a crucial prop within these films as they usually give a sense of someone there but allows no visual appearance of this character keeping them a mystery for the audiences to solve. The camera itself is ignored by the female within the shot therefore giving a feel of voyeurism by the audience, they are watching here in her home when they shouldn’t be, alongside the stalker, who is calling her. This allows interaction with the audience persuading them more to like the film and the narrative. “The Ring” first scene however is of the inside of a VCR. This allows the audience to understand that the focal point of the film is the film they watch within it. We then move on to watching the film, with the characters in the film. Although this may sound confusing this again allows interaction with the audience as they feel part of the main characters lives.

“The Ring” trailer starts off with a voice over of a female describing the video they watch that kills people. The music kicks in when she talks about the phone call which says “you will die in 7 days”. The music is from piano, but has low notes and high notes together creating confusion and anticipation within the audience. When the main protagonist (who is a female) decides she wants to try and avoid her death, the music gets stronger yet more discordant as it changes to stringed instruments. The music builds up and a choir joins in making the last few scenes more dramatic than they seem. The music has a great impact on its audiences because it draws them into the film. The music then fades out with a “scream” at the end of the trailer. “Scream” trailer has no music for the first 30 seconds. This is so the audience pays close attention to the conversation between the character and the stalker. The dramatic sound from the window breaking alerts the audience of the narrative behind the film.

Both films focus on people watching things they shouldn’t. In “The Ring” it’s the death video and in “Scream” its scary movies. The stalker in “scream” has become this way because of his love of scary movies and tries to re-act them in reality. This shows the characters going against the 3 vital rules of the 2 wise monkeys. “See no evil, hear no evil and speak no evil.” Most horror films do follow the act of a sin, whether this may be pre-marital sex, alcohol and drugs or anything which may not be right. Horror movies show audiences they must never do anything against what they were taught since childhood. This could be talking to strangers or going out in the dark etc. However films like these may also create a sense of an un-existing moral panic. The trailer for “scream” includes titles which say “do not pick up the phone” and “do not open the door”. This creates fear in the littlest most basic things in life, but because of these trailers and because of the impact of this, the audience wants more and go to watch the film.

The trailers both work well in attracting its audiences because it involves them within the plot and makes them feel part of the film.

coverwork essay

2008-03-05T02:18:00.000-08:00

THE RING
a. Form/Function-->trailer...to persuade audiences to go and watch the films
b. M-I-G-R-A-I-N-->black and white, fuzzy images to allow fear and authenticity...close ups of reactions, close up of pupils dilated, showing fear. music builds up anticipation.dreamworks.horrow/thriller.woman strong and independant, but rattled by the mystery, has a man in the story in order to complete the female almost allow hope for a relationship. child, boy...makes him vulnerable but more stronger than a small girl.samara...female...showing females and cruel individuals.
c. Other related texts
d. WC (SHEP)---social, historical, economical, political...social rep of female stronger independent
e. Issues & Debates
f. Relevant Theories

SCREAM

a. Form/Function-->trailer...to persuade audiences to go and watch the films
b. M-I-G-R-A-I-N-->phone ringing sound is shocking almost, hear the man on the phone, seems normal at first bright lighting in the comfort of her home, Dimensionfilms.music builds up to anticipation/climax, girls getting chased around by a killer. almost slasher. teenagers, sinful.
c. Other related texts
d. WC (SHEP)social...teenage wasted , alcohol and sex driven
e. Issues & Debates
f. Relevant Theories

scream

The ring

Genre:horror/thriller

similarities: calling on the phone.

unknown "stalker"

slow editing at first, longer the trailer runs the quicker the editing gets

med guardian

2008-03-04T15:44:00.000-08:00

Monkey gets big-screen tea break

Monkey, the star of the fondly-remembered ITV Digital ad campaigns and the current face of PG Tips, is to appear in a Michael Palin-esque cinema extravaganza this Easter.

In a film called "A Tale of Two Continents", Monkey gets to have his first big-screen kiss as he embarks on a light-hearted romp through the history of tea.

"What the world needed was a hero," opens the voiceover for the trailer for the five-minute cinema advert by advertising agency Mother. "What the world got was a monkey".

The film, which features Monkey playing roles including tea-drinking Chinese Emperor Shennong, a jungle explorer and captain of a tea clipper, will run in cinemas from March 21 to April 10.

A trailer for the short film has been released to MediaGuardian.co.uk.

"Inspiration for the style of the film came from the old public information films that used to run where a central character is used to portray a message in an engaging way," said Nicola Waymark, the senior brand manager at PG Tips.

PG Tips has negotiated to take a five-minute slot of advertising space to run the mini-adventure before family films including the Spiderwick Chronicles, Horton Hears a Who, Gameplan and Hannah Montana.

The short film forms part of a wider PG Tips campaign to raise awareness of its tie-up with the sustainability organisation Rainforest Alliance to source its tea.

In the film, which credits Monkey as both writer and director, "Britain's favourite knitted chimp" says his intention is to "change the world one cup at a time".

The tie-up with Rainforest Alliance will eventually see all of PG Tips tea sourced from certified growers by 2010. It will be promoted by a more traditional TV and press campaign starting on Wednesday.

"While we are running a standard campaign we also wanted to find a different way to entertain and engage," Waymark said. "The cinema is a great environment with a captive audience that will respond to you as long as you get it right and Monkey has great appeal."

Monkey made a return to TV after almost six years last January when he was reunited with Johnny Vegas to star in PG Tips advertising. The duo rose to fame as the faces of the ill-fated ITV Digital service that closed in 2002.

m e d g u a r d i a n s t o r y

2008-02-11T01:23:00.000-08:00

AOL UK has struck deals with the Spectator and the Business to sell advertising across the two magazines' websites.
All campaigns for thebusiness.co.uk and Spectator.co.uk, part of the Barclay Brothers-owned Press Holdings Media Group, will be handled by AOL UK's sales force and delivered using its AdTech platform.
"AOL has a proven track record of selling to premium audiences whether they're sophisticated, hard to reach or both," said Mark Hopkins, the group digital director at PHM Group.
AOL launched its third-party ad sales service in August last year and has signed deals with companies including teen community website Habbo Hotel.
"The deals are another step towards our goal to grow the company's advertising business in the UK and across Europe," said Michael Steckler, the AOL UK managing director.
Earlier this week AOL bought online affiliate advertising network Buy.at, AOL's fifth acquisition in a year.
Buy.at is a network in which advertisers pay its member web publishers only when a visitor to the site takes action in response to an ad, such as making a purchase.

AOL has been able to advertise ther service over 2 large demographic targeting website. the websies focus on magazines, and when the websites are advertised in the magazine itself, the customers may want to view that website. along side this theyw ill see adverts OF AOL. this way aAOL is able to reach out to a larger audience.

media guardian story

2008-02-02T15:29:00.000-08:00

Vodafone has signed up fewer than 10,000 UK residential broadband customers, despite launching its service a year ago.
Orange sparked panic among its mobile phone rivals in May 2006 when it merged its mobile business with residential broadband operator Wanadoo and offered customers a free "converged" fixed and mobile service.

O2 snapped up the small British internet service provider Be Broadband, while Vodafone signed a wholesale broadband deal with BT and started its service last January. But consumer take-up has been very low. While Orange leads the market with 326,000 British customers taking both mobile and broadband, O2 has just a few tens of thousands.

Vodafone said it has spent very little on marketing the service in the UK. Instead it uses it to retain customers in danger of defecting to a rival. Overall, Vodafone said yesterday, it had 3.1 million broadband customers across 11 countries but the bulk - 2.4 million - were in Germany.
Retaining customers has become increasingly important to Vodafone as it faces fierce competition, which has depressed prices by 15% to 20% in the past year. It has also been looking to newer markets for growth and yesterday's trading update showed that, for the first time, it has more mobile customers in eastern Europe, Asia and Africa than in its traditional western European business. Out of a total customer base of 252 million, nearly 135 million are outside western Europe.

The company still makes 60% of its profits from the rather more mature euro and pound-denominated markets but the chief executive, Arun Sarin, admitted yesterday: "It is obvious that emerging markets ... will contribute a much larger piece of our revenue and profit in future."
Vodafone said revenues rose by more than £1bn to £9.2bn in the three months to December. Growth was 2.2% in Europe but 13.8% elsewhere. The figures were slightly better than expectations but in a subdued market, Vodafone's shares were a little lower.

Vodafone has had problems establishing its broadband service within the U.K. this is because of stiff competititon from other broadband services. previous companies that only offered modile phone tarriffs now have to bring more revenue in, for example like virgin. t has branched out in to many services for customers. So in order to compete vodafone have to up their game. they do have more customers globally but are not recognized within the U.K. personally myself i didnt know Vodafone offered a broadband service until i read this article.

bee movie poster analysis

2008-01-14T09:59:00.000-08:00

The bee movie is an animated fiction created by DreamWorks who have famously produced many other films such as shrek 2, Antz, and many other animated films, however they are also well known for films such as the ring and transformers. The aim of this poster is to initially attract the target audience to watch it in cinemas. This movie poster stands out of the normal everyday posters seen around. The colors, the images and the writing all suggest ideologies and values that are tried to be represented within the poster itself.

Firstly the color scheme suggests a lot about the narrative of the film. The fundamental colors used are black, white, orange and yellow. These are most likely used because they tend to stand out once they overlap. The black is very sharp and bright alongside the bright white background so it makes the written information stand out. Apart from this the colors are able to represent the film through the poster. As this is a still image it can almost make a first impression to the audience of the film. The film is represented as fun and bold. The connotations behind the use of the color yellow are very diverse but the main reason why yellow was used as part of the color scheme is the fact that the narrative follows the lives of bees. As Bees are usually yellow and black these colors are represented on the poster making it clear what the film is about, even though the main image would have possibly been able to convey this itself. The storyline can be left to the audience’s imagine as the poster should act as a basis of their imagination. The film is about the life of bees and as the colors are so bright they make sure this is conveyed clearly especially to the younger audience.

In addition to this, the copy on the poster is able to stand out, but the words also hold meaning. Renee Zellweger and Jerry Seinfeld are the two names at the top of the poster, as this comes before the films name it is clear to see the film is trying to appeal to a much wider audience than what is expected and trying to get individuals go watch the film because of this well known talented actor and actress. Right beneath this there is a quote probably made by a character in the film, by a reporter etc. the quotes is stated “honey just got funny” the use of small quick pronouncing words can relate back to the younger audience that the film is attracting, but alongside the picture this will make a more humorous understanding of the whole concept. The picture suggests that the bee will get squashed and as bees produce honey it would be ‘funny’ once it is crushed, this concept would probably not be understood by the younger audience. The hybrid genre is part comedy and part animated fiction, which caters to a very large target demographic. The primary audience who is generally the individuals who will consume this text for visual pleasure would be juniors around the age of 5-12 boys and girls.these chilren will range from all socio economic groups allowing a diverse and large target audience, but caters to all individuals expectations.

the font used throughout the poster is bold and thick. this allows each word to stand out on the poster attracting everyone's eyes. this is the best way to get the audience's attention because it allows visual impact, which heavily influences individuals to go watch a film because that is also a Visual pleasure for them. Belwo the film title there is some distribution information, and other titles considering music/editors of the film.this is in the smallest writing on the poster, showing it holds little importance.Dreamworks, the institution and distributor is just above the totle of the film, however it is quite small, however they are able to rely on their infamous logo to make people realize who they are. Dreamworks is very well known for many films they have produced and distributed, especially the animated films such as shrek.individuals are able to establish how much of a good film it is for it to have been produced or distributed by dreamworks, they are able to sibconciously set standards showing it is a trusted and valued institution for animated films. alongside animation the bee movie also fits in to the genre of comedy, it allows humerous moments for both its younger and older audience.

furthermore, the main image on the poster is of a tennis ball almost flying out of the poster, giving it a 3D affect and making it more realistic. The tennis ball is represented on a larger scale than usual, representing it as a large object about to crush the bee, however in terms of the Bee's point of view the ball will look this size and much larger than itself.This allows the audience to put themselves in the bee's position and giving them someone to relate to in the film.the ideology behind this can be motivated from every sense, whether its the editor of the film, or the creator of the poster.it gives the tennis ball a more dominating ideology towards the audience and the bee, as in to be afraid of the ball.this again allows the audience to realte themselves to the bee.

this poster is able to provide all the necessary information but also be able to appeal to a much wider audience range, because of the copy and the image. The bee movie is represented as a fun family time movie, which can be easily enjoyed by all age ranges.

MeDiA GuArDiAn sToRy

2008-01-09T03:47:00.000-08:00

The Daily Telegraph has quietly dumped Telegraph PM, the daily printable pdf version of the paper.
Telegraph PM: introduced in September 2006 When the pdf version, designed for commuters to print out and read on their way home, launched in September 2006, the Telegraph said it demonstrated "our commitment to being at the cutting edge of the new-media age".
The project was enthusiastically backed by the Telegraph editor-in-chief, Will Lewis, but it is understood it was not popular enough to survive.
"No one has lost their job as it was simply part of the daily production cycle," a spokeswoman said.
"In essence all the information available in Telegraph PM is all available online at telegraph.co.uk, which is where we have channelled much of our resource."
Telegraph PM will still be produced occasionally, for big news occasions such as budget day.
Telegraph PM was published at 4pm from Monday to Friday, with an updated edition at 5.30pm. It had 10 pages of news, business, sport, entertainment, crosswords, sudoku puzzles and readers' comments taken from the telegraph.co.uk website.
The Guardian publishes its own pdf version, G24, which is automatically updated throughout the day.

the Guardian is able to do something like this and survive but the daily telegraph cannot be successful in doing this. they cannot survive with the competitiveness of other newspapers, there is so much diversity in the types of news we receive and choose to watch or read. there's entertainment news political news and many more. consumers are more tied up in soft news rather then hard news.

I AM LEGEND FILM POSTER ANALYSIS

2008-01-09T02:40:00.000-08:00

The text analysed is a film poster of I AM LEGEND, the function of this poster is order to advertise the film and persuade the target audience to go and watch the film. the poster should be able to attract a wide audience range and allow people to perceive it in different ways.

Firstly, The Protagonist, Will Smith's name is stated on the top of the poster, which is the first thing you would see, this allows people to relate the film to Will smith, and he is known to do action films and have been very popular because of him.Will smith's preferred genre to see him in would either be comedy or action. I am legend is seen as a very serious film situated around action, what will smith is best known for. His target audience can range from late teens to 40+ as he is so well known for the many types of programmes and films he has featured in and produced himself.

Furthermore, The typography of the film poster is heavy and bulky. the font enlarges as it goes down on the poster, this builds up some sort of narrative. The word alone is almost a climax, of the whole poster, becuase the word "alone" is emphasised heavily, but the use of the word "not" right before it changes the storyline, making it seem like he's not alone, even though he has no one or nothing with him on the poster.the ideology behind the whole poster is extremely patriarchal, even though the colours are not directly masculine, the typography shows that it is heavily orientated around men, and is made for men to view and enjoy.

Moreover, The skyline in the background is made up of New york city, this enables the audience to set the scene where the story will be introduced and work around. Even though the copy states "the world" the setting will strongly be around New York City. The narrative sets around Will Smith and most probably is in New York. Will Smith is standing in the centre of all of this. the New york skyline is used because the audience can easily recognize this and understand the concept of the film.the way will smith is postioned and the background sets out the narrativeWill smith seems like he has either just accomplished something or is going on a mission, but the fact that he is walking out of new york city gives it a more indepth narrative within the poster.

Will smith is wearing a pair of jeans, a top and a jacket, alongside a bag. it is very casual making him seem very ordinary.this helps the imagination f the audience float abit, because his appearance isn't unreal so th efilm's narrative can seem more real to the audience.he is represented as an normal individual of the general public, allowing the audience to also make comparisons between them.As the primary audience is made up of males, it allows them to view themselves as will smith, as an object of their imagination.this allows some sort of narcissistic pleasure becuase they are able to feel good about themselves, as they follow through the narrative.the narrative will unfold into many action scenes.it follows dawn of the dead, in a way that the people are dead but still alive.a disease spreads which is incurable but was actually supposed to cure cancer.3 years later Will's character is probably the only human alive, but he isn't alone becuase the dead are now mutant evils, who are waiting for him. If the individuals within the audience are able to imagine themselves in his position they will feel a sense of accomplishment and great power.

the title of the film is only featured in the website address n the bottom right hand corner. it is not feautured anywhere else on the poster. This is because the film has already had enough exposure that people now directly relate will smith or the quote on the poster to the film. Will smith's name is right at the top sot hte audience can realise its either a comedy or an action film. the rest of the quote enables the audience to realise it is not a comedy. the genre is clearly noticeable especially because of the actor.

this poster is carefully and concisely put together to represent i am legend as a serious yet extremely interesting film, and it clearly advertises the film persuading individuals to go and watch it

re-take med1 essay 3

2008-01-07T11:06:00.000-08:00

The print being analysed is a nina ricci perfume advert. This advert was published in glamour magazine for november 2007, featured on one single page. The function of the advert is to be able to appeal to the target audience and sell.

Firstly, The colour scheme throughout the advert follows all shades of pinks, reds and whites.The background is pain white, allowing a dream-like feature, or a blank canvas allowing imagination to be portrayed.All the real apples are "apple red" almost unreal to have every apple the right and perfect colour.The model in the centre of the advertisement is wearing a large, pink,feminine dress, with its flowing material again adds to the dream like essence.all these colours represent femininity, which gives the perception of perfect girls and women, all pink and girly.The genre of this advert is hard to catergorize as it falls into quite a few,feminine and beauty to name two. The genre is quite diverse allowing the audience to perceive it how they want to.it can also have a fairytale genre, allowing some sort of narrative to follow even though it is a still image, it convey's a lot.

Furthermore, The dress worn by the model is light pink representing femininity, it flows around and is quite large making her seem like a fairytale princess, who has everything, beauty, happiness etc. It is very traditional and stereotypical of a princess to be conveyed in this way.this is so the audience is able to recognise the values and ideology of the advert straight away. it has a very feminine ideology allowing everything to be beautiful and perfect, alongside this is connects with a typical fairytale and has the essence of a few fairytales put together. The consumer is able to relate to the female as they see themselves in her position and wanting the perfume.the ideal consumer for this advert(bearing in mind the advert is featured in GLAMOUR) would have to be 19-39 females ranging from socio-economic groups of A to D.females from socio economic group E are not seen buying glamour becuase they are either students, pensioners or unemployed.these women don't particularly fall in to the category because at most they probably dont read glamour, but also some may not be able to personally afford the perfume itself, so it would be pointless to target them with this subject.

Moreover, The models hair is quite long, blonde, and wavy/curly.a stereotypical view of a Princess.in many storiesin the past princesses would have long dreamy hair.the values behind this image is to push the fairytale ideology onto the audience.the stereotype is used in order for the audience to clearly understand the motive behind the image used. The image links to many fairytales and stories.Alice in wonderland is one of them, where alice is able to dwell in many adventures.this can also proceed into Narnia, the lion the witch and the wardrobe.the room behind has many apples in it, but she leaves that room and enters the next room with a silver tree and one apple, the perfume. The story is being built up through the background and foreground of the image. the model can be perceived as 'alice'walking through each room and being faced with an adventure or challenge.taking the audience back to their childhood, it allows to refresh many memories,especially the love for fairytales, bringing back the young girl into the 20+ woman.

The perfume bottle itself is in the foreground, placed in the top right hand corner.it is supposed to be hangin from the silver tree but almost looks like its floating in mid air. A phallic symbol is always upright and sometimes possibly sharp, however this bottle is almost the total opposite allowing the consumer relate it to women,how a phallic symbol is related to men. 'alice' is seen surrounded by apples, everywhere but seems to be infactuated by the floating apple bottle. Another story the advert relates to is Adam and Eve.the Nina ricci bottle acts like the forbidden apple, but also shows that the female is surrounded by apples but seems to want this one. The audience can understand this situation and see the resemblence to the forbidden apple and the perfume bottle, because of the agerange, they are old and mature enough to understand the story and see it has been adopted within this advert to have a persuasive approach. 'alice' wants the forbidden apple, and so does the consumer.

Finally, The advert uses sans serif font, giving the writing a more formal approach and look."NINA" is given a handwriting look, making the advert seem more personal.NINA RICCI below that, is in capitals and all the writing is in black, making it stand out against the white background.Alongside the advert is a little puff which states the perfume as "the new magical fragrance". The word magical allows the audience to relate the word to the narrative which seems to be prevailed within the picture.magical makes the whole image seem unreal and an image of the imagination, but gives hope within the individuals of the audience to believe they once wanted to be a 'alice in wonderland'

med1 re-take practice essay number 2

2008-01-04T13:36:00.000-08:00

Sugar magazine cover analysis (february 2008 even though i bought it in december, it said february)
Form and function--> teenage magazine cover, to stand out and attract customers, conclude the magazine for the customer in order for them to buy it
M-->
Colour scheme- red white yellow black
font -bold modern(NOT in sans serif)
masthead--red bold not behind emma rigby so doesnt expect customers to know the magazine even though they used to do that before.
Puff-the no1 teen mag
Pug-yellow bold attract audience"2 mags 4 1"
Main image- Emma rigby well known teenage actress of hollyoaks, a soap watched by teens(fits with audience range) has acted in serious roles and can be seen as a role model for young teenagers
Biggest strapline-"Fashion miracles"
Background-silver/glitz and glam --connote party/fun
Costume-Emma wearing a party top, linking to the background
I -->Hachette Filipacchi (UK) Limited-->ELLE, ELLE Decoration, Red, Sugar, Psychologies,Real Homes, Inside Soap and All About Soap.
G -->teenage magazine(females)gossip, fashion, real life stories,advice (hybrid genre)
R -->males as a desire for girls and every girl must do what it takes to get a boyfriend.appearance is everything.fashion is a must to follow.life is all about beauty and boys.
A -->12-19 female teenage young girls ranging through all socio economic groups
I -->??????????????????
N -->no narrative

key concept flow paragraphs

image-->Emma rigby well known teenage actress of hollyoaks, a soap watched by teens(fits with audience range) has acted in serious roles and can be seen as a role model for young teenagers genre-->sugar:(females)gossip,fashion,real life stories,advice,love (hybrid genre) hollyoaks:love, teenage girls audience-->12-19 female teenage young girls ranging through all socio economic groups

Colour-->bright bold red black white and yellow Representation-->fun bright bold, giving a fresh look, representing the audience as fun attractive people,also represents the magazine as something fun bright and bold.audience-->represent audience as fun party people,12-19 female teenage young girls ranging through all socio economic groups.

Masthead-->not behind emma therefore doesn't believe it is well known enough for the target audience, this is possibly because of new competitors that weren't there a few years back.Genre-->as the genre of sugar is shared by many other teenage magazines this can have an affect of how the layout of the magazine is set out Institution-->Hachette Filipacchi (UK) Limited, their other magazines such as red and elle can also appeal to the same target audience

THE ESSAY
The text analysed is a Sugar magazine cover (february 2008) , the function of this text is to be able to stand out and attract customers, conclude the magazine for the customer in order for them to buy it. This is in order to appeal and attract the right target demographic.

The main and only image on the cover is of well known teenage actress Emma rigby. She is well known becuase of the shocking yet realistic role she has adopted in hollyoaks, a programme watched by a numerous amount of teenagers across U.K. She can be seen as a role model for young teenage girls which makes it easier for the audience to relate to the character. her role during her anorexia period, allowed many serious issues to surface within the programme and related to many girls who crash diet in order to become skinny. Emma was able to show that crashdieting is not the answer. In this picture she has gone back to her figure and seems healthy.The target audience for both hollyoaks and Sugar fit in well, therefore this may have been the reason to feature Emma on the cover. The niche audience of 13-19 young females fits into hollyoaks much larger audience ranging from 12-30+ males and females, becuase their stories relate to all kinds of people. If the focus stands on Emma's story within hollyoaks, then it is clear to see that the genre between sugar and Emma's story is very similar.Emma's life is surrounded by boys looks, apperance, fashion, gossip and health problems. Sugar covers all of these within its magazine therefore making the audience for Emma very similar to Sugar's audience.This is why Emma would have been an obvious cover image for Sugar.

The colour scheme on the cover is bright and bold which makes it stand out.the 4 main colours are black, white, red, and yellow. These colours against each other make each one stand out. The colours individually connote many different things, love , friendship, death etc. but this can also convey life and the different paths individuals folklow and feel, love, friendship, death etc. All together these colours on the cover convey fun and happiness.they also link in with the party theme with Emma's photo shoot. This also represents the magazine as a fun happy loving enjoyable magazine, but not only that this appeals to the audience because they themselves are being represnted with the use of these colours. the 13-19 female teenagers are fun loving partying people, especially with the season to party (with christmas and new years) it gives a sense of a fun exciting audience.

The masthead is stated in red, part of the colour scheme which is used, however it is the biggest copy on the cover. It is not hidden behind Emma's head which shows Sugar doesn't believe they are popular or well known enough to be covered yet still recognised, however previosuly , in other previous magazine covers a few years back, sugar was able to allow the masthead to be behind the image, which shows their ratings and revenue may have decreased of some sort. This could also mean that many other competitors have risen in the last few years and sugar feels they need to re-introduce their magazine. the hybrid/sub genre that sugar is so well known for has been taken over slowly by rivals such as cosmo girl bliss mizz and so many others. these new magazines may have taken many of sugars loyal customers therefore in order to get them back, sugars cover layout may have changed because of this reason. Sugar is published by Hachette Filipacchi (UK) Limited which has also published other magazines such as Red, All about Soap, ELLE etc. overall their target demographic is extrememly wide, they cater to many age ranges genders etc.
The straplines focus around fashion, real life, and love. the straplines communicate to the audience through words such as 'your'. these directly talk in "2nd person" allowing the consumer feel like they are being talked to on a one to one level.

Media guardian story

2008-01-04T13:23:00.000-08:00

Bebo named as best social networking site in survey

They have transformed the way people communicate and attract millions of regular users keen to make virtual friendships or chat about common interests. Of the most popular social networking websites, Bebo is today named in a report as the top performer, beating its rivals Facebook and MySpace.

Computing Which? publishes the results of an independent test assessing the 10 most popular sites for ease of setting up and using the site, the range of features, and the way the sites protected privacy and security, including how easy it is to remove personal details.

Bebo and Facebook achieved the highest scores of 79% and 74% respectively, and were rated easier to use than MySpace and best for socialising. Bebo, which is used predominantly by the 13- to 24-year-old age group, is praised for working hard to encourage responsible networking. "Users can restrict who sees their information, and block users, and there's plenty of advice on security risks and how to avoid these," says the magazine.

The News International-owned site MySpace - also popular with younger users - received an overall score of 67%. Microsoft's Windows Live Spaces scored 65%, ahead of Friends Reunited site at 62%. Saga Zone - aimed at the over-50s - and BBC Talk were both given a maximum five star rating for their performance. They were also named as best buys for users interested in discussion groups. The photo-sharing site Flickr proved to be the best in the special interest category, scoring five out of five for both performance and ease of use.

A survey by the media regulator Ofcom published at the end of last year showed that British surfers are insatiable users of social networking sites. One in four log on to such websites at least 23 times each month, making the UK the most digital nation in Europe and second only to Canada among the world's most enthusiastic makers of virtual friendships.

Abigail Waraker, the editor of Computing Which?, said: "Social networking sites are growing in popularity and, as the success of Bebo in our test shows, sites like MySpace and Facebook can't rest on their laurels if they want to stay in the game. It's also encouraging to see that no matter what age you are or what interests you have, there is a social networking site out there for you."

I chose this story because i personally thought facebook would be on top of all social networking sites, because its has increasingly become popular, but HI5 is nowhere to be seen. i'm with bebo but barely ever go on it because i find it boring but it seems lyk a niche audience between 13-24's love it.However even young kids are able to access these social networking websites.i have cousins who are 10 AND THEY'VE JOINED FACEBOOK.its unbelievable i know, but these kids also like to keep up with the latest stuff. However there are many dangers on these sites, with paedophiles absolutely everywhere, and its quite simple to access individual email adds from facebook bebo hi5 myspace msnspace etc. i believe there should be some sort of restriction to avoid anyone too young to be able to post there personal information are pictures on the world wide web, making them accesible to anyone.Facebook, makes sure that not everyone can view your profile, you have to be a friend to access the profile, which is re-assuring.

MY FIRST ESSAY

2008-01-01T16:30:00.000-08:00

Jamie Oliver advertisement essay

Jamie great Italian escape advertisement published in the BBC radio times aims to advertise and promote the new programme which features Jamie travelling through Italy trying to understand their eating values and enforcing British values in Italy. The advertisement is a double spread featured in the BBC radio times, a TV/Radio guide, which means it can directly aim towards the large audience for TV viewing. This also means it can attract many other individuals who may not have generally watched it.

The first and initial prop you see in the picture is the Jamie Oliver; he is hanging upside down and is in the foreground. He is prominent within the whole advertisement; this is so in order to promote the programme. It is almost a type of celebrity endorsement, the only difference is that he is in the programme himself and is literally the centralised character. Jamie is well known for two things; advertising for Sainsbury’s and doing documentaries or programmes on healthier eating, aired on Channel 4. It is a publicly owned corporation which commissions its programmes from other production companies. E4, E4 +1, ch4 OD, More4, film4 are all part of the channel 4 family. Channel 4 is funded completely through advertising. Jamie is directly related to channel 4, which shows he is well known because of the institution. Jamie is widely known for his style of cooking, with his documentaries, which have followed him to primary schools, and his own restaurant. His genre of programme is cooking and healthy eating, and has done many series, which involved a hybrid genre, of documentaries and cooking shows. These programmes have followed him around his house and his professional life, almost making it a reality TV show giving a sense of entertainment and also education.

The picture is set in a kitchen, it seems like a stereotypical Italian kitchen, but in fact it’s a small butcher’s kitchen. It is dim-light, giving it a sense of a horror genre. The background has a painting-like look to it allowing Jamie to stand out even more then usual. The kitchen seems very old fashioned, with old, unclean, unhygienic setting. The fans in the back suggest a high rising temperature, and within a slaughter house gives it even more of a horror feel. The place is in need of a renovation, and is represented as a really lower class, dirty place. This is why Jamie has gone to Italy. The advert suggests many things; one is that Jamie who is British and has a patriarchal ideology, with his handkerchief is there to almost save Italy, from itself. The kitchen has a patriotic ideology, its very Italian, and Jamie being part of it, a large part of it, shows he’s taking over, and making Italy more British. These ideologies give away a lot of the programme and the aim behind it.

There are many references towards Italy within the advert. Around the slaughterhouse/kitchen, there are many pictures on the walls and posters which represent a patriotic ideology. As the background does seem painted, Italy is well known for its artists, which re-inforces the patriotic ideology, alongside the pictures up on the wall, of large families, which follows stereotypes of Italian families, with references to large mafias. There is a large picture in the right hand side, of a pope or a priest allowing cultural stereotypes. The cupboard in the back also has a poster of the Italian football team, giving the whole setting a traditional Italian feel, and Jamie in the middle of it. The meat hanging alongside Jamie also has Italian stamps on them, making Jamie seem like an outsider, an invader who is disrupting the Italian environment. It represents Italy as a rock solid country and they stick together, allowing nothing to break them. All the references to Italy makes the people of Italy seem like they love their country, culture and values, and with Jamie in the middle, makes it seem like he wants to change this all in to a more British society with British values.

The male in the background o n the left hand side is an Italian butcher, who has a sharp butcher’s knife in his hand, it almost seems like a snapshot where he has stopped for a moment and is contemplating. The use of the knife within the image has a huge impact on the way Italians are perceived. The knife can act as a phallic symbol, and as the man is holding it, gives him dominance over everything, even though he is in the background. This can again link the Italian stereotype back to Italian Mafias. As Jamie is tied up he seems helpless and allows the audience to see the Italian butcher in control of the situation and can release Jamie. From both of their facial expressions we can also see who has authority. Jamie seems frightened crating a fear for the audience, and again allows stereotyping of Italian people to be part of the Mafia. According to all these values given from this advert the audience must be of an older age group. Jamie is very young compared to other cooks on television and has created programmes which have been aimed at large target audiences, however the great Italian escape must be aimed at an older group. This is because of the image shown and of the title. The dead carcasses show this programme won’t be for the faint hearted, and the title refers to an old British film called the great escape which would be more meaningful to an older audience.

The advertisement has kept writing to a minimum, it has the title and the date it starts, and the channel 4 icon. The font is contemporary and in sans serif. The use of the word escape is ironic towards the image and the situation that Jamie is in. The title does not state Jamie Oliver as, Jamie Oliver; it says Jamie, which almost makes it inevitable for the audience to know who Jamie is as he is so heavily linked to channel 4. The channel 4 icon is also cut off, making it seem like the audience knows what channel it would be on, just because of Jamie Oliver and the typography generally used. The general audience for channel 4 is an older more mature audience, and for Jamie Oliver, makes it more niche audience who enjoy watching interactive cooking programmes. The words suggest an actual film with a narrative which follows Jamie escaping out of Italy, but in fact he seems to go there to change things and make Italy a better place, just like what he did with the school dinners in the U.K

media guardian story

2007-12-26T11:47:00.000-08:00

Big Brother dominates MediaGuardian's top twenty stories of 2007

It was, of course, a media news year dominated by Celebrity Big Brother. We reveal the most popular 20 stories of 2007 on MediaGuardian.co.uk:

1 Why does everyone hate me?
Thousands of viewers complained about the racist bullying of Shilpa Shetty on Big Brother, but Germaine Greer thought we shouldn't be surprised because it represented the widespread bigotry of British society.
17 January 2007

2 Girl, 14, appeared topless in FHM
FHM was censured by the Press Complaints Commission after it published a topless photo of a 14-year-old girl without her consent.
11 September 2007

3 Jade evicted as poll reveals public anger with Channel 4
Jade Goody was evicted from the Celebrity Big Brother house after 82% of viewers voted against her, and Goody admitted she was "embarrassed and disgusted" by her own behaviour.
20 January 2007

4 Big Brother racism complaints soar
The number of complaints about alleged racist abuse on Celebrity Big Brother grew to 4,500.
16 January 2007

5 Newsreader's anger over Paris story
The release of Paris Hilton from a Los Angeles jail made headline news, but one US cable news presenter refused to read out the story as a lead item on a popular morning breakfast show.
29 June 2007

6 Reuters gets that sinking feeling over Titanic stills
News agency Reuters admitted that footage it had aired purportedly showing Russian submersibles on the seabed of the North Pole actually came from the movie Titanic.
10 August 2007

7 New race row hits Big Brother
Big Brother contestant Emily Parr was removed from the show after calling fellow housemate Charley Uchea a racially offensive name.
7 June 2007

8 With prejudice
Unofficial sources and the demands of 24-hour news have led to a media storm around Gerry and Kate McCann.
17 September 2007

9 Guardian columnist Dina Rabinovitch dies
Dina Rabinovitch, the Guardian columnist, lost her long-running battle with cancer.
30 October 2007

10 Duncan's darkest hour
The political and social storm over Big Brother exposed a crisis of leadership at Channel 4.
22 January 2007

11 Guardian Viral Video Chart
Two reluctant puppies dressed in Halloween Star Wars outfits stole the Viral Video Chart show.
2 November 2007

12 Racism, ratings and reality TV: now Big Brother creates a diplomatic incident
Complaints over Channel 4 show hit record 22,000, while police say they are to investigate abuse of Bollywood film star.
18 January 2007

13 Celebrity Big Brother row goes global
The row over the alleged racist bullying of Celebrity Big Brother star Shilpa Shetty reached the world of international diplomatic relations.
17 January 2007

14 Shilpa complains of racism
Celebrity Big Brother contestant Shilpa Shetty accused fellow housemates of racism as complaints about the programme topped 30,000.
18 January 2007

15 Jim Davidson's Hell's Kitchen exit
Jim Davidson was kicked out of Hell's Kitchen for referring to "shirtlifters".
12 September 2007

16 Apple to launch new iPod
Apple gears up to announce the sixth generation of iPods, prompting fervent speculation about how the technology giant will develop its market-leading MP3 player.
4 September 2007

17 Media Diary
Monkey's most popular diary of the year noted how emails to Telegraph.co.uk's bloggers always seemed to get leaked to MediaGuardian, and revealed that Channel 4 News presenter Jon Snow would be appearing in a promo wearing just a loin cloth.
2 March 2007

18 TV contestants to compete for woman's kidney
A Dutch reality television show pushes the boundaries of reality TV in a show where a terminally ill woman selects one of three contestants to receive her kidneys when she dies.
29 May 2007

19 Celebrity Big Brother Live: Shilpa v Jade
Janine Gibson covers Big Brother eviction night live on Organ Grinder after the racism controversy.
19 January 2007

20 Watch the Guinness 'Tipping Point' TV ad
Guinness launches the most expensive TV ad in its 80-year marketing history with a domino rally that features cars, flaming hay bales and grandfather clocks.
8 November 2007

9/20 stories were related to big brother,showing that unimportant soft news dominated the media stories, something like the Mccann's only featured once but BIG BROTHER, has so much coverage probably because of the racial abuse on the show.these things have to be considered. i chose this story because not only is big brother important in the media news, but in the news and in TV in general, big brother is constantly heavily advertised and sponsered, and is international! ! ! !

BIG BROTHER IS...BIG ! ! !

media guardian story

2007-12-15T15:49:00.000-08:00

Kidman wins damages from Telegraph

The actress Nicole Kidman is to receive "substantial" damages from the Daily Telegraph after the newspaper claimed that she preferred another perfume to Chanel No 5, the fragrance she is paid to promote.

The Daily Telegraph's Spy column alleged last month that while in London to promote her new film, The Golden Compass, Kidman had upset Chanel by attending press commitments with a bottle of Jo Malone perfume. The piece also suggested she had claimed Jo Malone's White Jasmine and Mint was her favourite perfume and falsely alleged that despite having signed a multimillion pound contract with Chanel, the actress was openly promoting a competitor's product.

The newspaper has apologised and agreed to pay the Australian star's legal costs as well as undisclosed damages.The 40-year-old Oscar winner was not at the high court in London for the settlement. Her solicitor, John Kelly, said she had suffered considerable embarrassment and distress over the story.

Kelly said the story meant that Kidman had acted in an unprofessional and disloyal manner by brazenly snubbing Chanel, had flouted the terms of her contract and had proved she could not be trusted to honour it.
He said Telegraph Media Group Ltd now accepted the allegations were untrue and, indeed, had established that the source of the article had invented the story.

David Price, representing the Daily Telegraph, said the paper "accepts the allegations are untrue and ought never to have been published". Kidman is intending to donate the damages to the UN Development Fund for Women.

The telegraph has literally been sued by nicole kidman by accusing her of promoting a jo malone prefume even thoguh chanel have signed an endorsement contract with her. Even though the sum was disclosed, the word substantial states, alot. as newspapers don't have rules and regulations like TV programmes and news programmes, they can write what they pleae as an opinion and not state it as a fact.because of this the daily telegraph has incurred a major loss, and huge controversy.the dailt telegraph has made the news!!

mr bush homework on news values

2007-12-15T14:25:00.000-08:00

I watched both of my news programmes on the same day and tried to get the ones that were closest (time-wise)
The BBC news at 5.50pm on Saturday
The Channel 4 news at 6.35pm on Saturday

The BBC news
top five stories
1.the gas commision story-trying to reduce greenhouse gases (conference in bali) about a contract to be signed in 2009, america was hestitating to take part in the 2 year programme
2.banks loan= debts- People of britian are incurring huge debts because of high interest loans from banks.
3.Pervez musharraf and benezir bhutto
4.humpback whale found dead
5.local support for a footballer-who has been found to be an illegal immigrant and the governement wants to send him back.
GALTUNG AND RUGE
Frequency-->the BBC news lasted 10 minutes and then went to the local news.the gas commision was the first story shown and lasted 5 minutes, half of the time of the full news.the rest of it was preoccupied by the other 4 stories plus a short story about a girl born with four arms and four legs in bangalore just had surgery to remove the extra arms and legs.
Threshold-->the greenhouse gas story is so large it affects everyone world wide therefore is big enough to appear on the news, all the stories affect large amounts of people expet for the last one about the little girl with 4 arms/legs.
meaningfulness-->All stories exept the pervez musharraf and the little girls story all affect the people in the u.k the bankloan debt story and the footballer headlines directly take place int he U.K
Unexpectedness--> the little girls story and the humpback whale story fulfil the unexpectedness meaning of the news.
Continuity-->Although there is no continuity the greenhouse gases story will be continously covered
Composition-->hard and soft news included.hard news included the greenhouse gases story and pervez musharraf story alongside the bank story and possibly the footballer story.
Reference to Elite nations--> the greenhouse story particularly focused on U.S reaction of the plan to cut down on these gases. the story in bangalore about the young girl may have been covered because this potentially would attract many asians to listen tot it.the pervez musharraf story was possibly chosen because of the large amount of pakistani's whithin the U.K.
Reference to Elite persons-->gordon brown and pervez musharraf
Negativity-->bank loans, whale story, whatever has importance is news, whether good or bad.

The channel 4 news
Top five stories
1.gas commision's story
2.Southern Iraq-->british soldiers leaving after 3 and a half years, what will be the outcome of their departure.
3.pervez musharraf story
4.embryo screening for diseases
5.italian/spanish coach-->interview about how he feels to be soon coaching the england team
GALTUNG AND RUGE
Frequency--> the programmes lasted until 7.15pm, most of this time covered the greenhouse gases story again, like BBC news
Threshold-->the greenhouse gas story is so large it affects everyone world wide therefore is big enough to appear on the news, all the stories affect large amounts of people .The southern Iraq story also affect other nations and countries
Meaningfulness--> 3 stories affect the U.K directly.
Composition--> all stories exept the football coach one can be considered as hard news
Reference to elite nations--> U.S.A , Iraq, Pakistan
Reference to elite persons-->Pervez musharraf

analysis of asians in a media text

2007-12-13T15:28:00.000-08:00

teen bahuraniyan (literal translation means 3 daughter in laws)
Ok lukin thru other ppls blogs i fink i did da hmework rong LOL.....i actually lukd at an asian text LOOOOOL whoopsi daisies
well any way im gna post up wteva i did so atleast i show i did da work LOl :D

this is a literally a soap opera like eastenders would be, a continous everyday 30 mintues episode is shown monday to friday on renowned indian tv prgoramme...zee tv LOL
there are many characters within the programme, it conveys a large family which consists of grandparents and grandchildren.they all live together which re-inforces stereotypes of asians.there are the 3 typical daughter-in-laws/housewives, again reinforcing the stereotpes we may have of asian women.all three are shown as medelling gossiping and selfish women.these women are in their mid to late 40's and have fully grown and married children, yet these women are not shown ina respected light.the fact that the men are portrayed as the innocent and naiive ones is quite extraordinary.however all three of the daughterin laws are traditionally dresses, and consider their personal immediate family values.they all hate living with each other and this story line is quite predicatble in amny indian programmes.
The three younger daughter-in-laws/(still)hosuewives, are all just recently married stating them in the early to mid 20's.this programme portrays this story in the present, how ever all three of these women are stills hown in housewife roles, cooking, cleaning etc.whilst the men go out and work...in the ''0ffice''.it is never clearly state dwhat the job is ...but if the males are working it must be important therefore directors may believe there is no need to state the job role.
these daughter-in-laws are all also traditionally dressed, whereas other minor female roles (which are predominantly preoccuppied with a villanious role) are shown dressed more modern and sometimes provocitavely. they are more western and much more lost with their traditional cultural values, therefore they suit the villaious roles well, as the villains are shown to be more contemporary..the audience must be seen passive and feeds this ideology that if a young girl does not follow her traditional values she will become a villian....(LOOOOL)
all the men in this household are shown lost without the guidance of their women.
the older individuals which consist of the FATHER and MOTHER of the HOUSE and the GRANDMOTHER of the house...are all 60+.they are shown as respected individuals and they have authority over the family.all orders that are brought down must be followed.
these programmes continously re-inforce the stereotypes of asians being extremely strict and completely traditional.

media guardian story

2007-12-06T10:58:00.000-08:00

Heroes finishes with a flourish

The series finale of US drama Heroes attracted 3.3 million viewers to BBC2 last night, Wednesday December 5.

Yesterday's 23rd and final instalment of the sci-fi series attracted 15% of the audience between 9.40pm and 10.25pm, according to unofficial overnight ratings.

The Heroes finale was up 600,000 and three share points on the 2.7 million and 12% that tuned in to the penultimate episode, which was shown at 9pm last night.

Over on BBC1, the final part of The Nature of Britain, fronted by Alan Titchmarsh, attracted 4.4 million viewers and a 19% share between 9pm and 10pm; while the network's 10pm news that followed picked up 5.2 million and a 25% share.

Channel 4's The Secret Millionaire attracted 3.3 million and a 14% share over an hour from 9pm.
ITV1 showed the terrestrial premiere of the film The 40 Year Old Virgin, which picked up an average of 3.3 million viewers and a 15% share between 9pm and 10.30pm.
Ratings for ITV1 were healthier earlier in the night when the soaps did good business.

Emmerdale at 7pm picked up 8 million viewers and a 38% share, while Coronation Street was watched by 9.9 million and a 44% share half an hour later.
The Bill had 5.4 million viewers and 24% between 8pm and 9pm.

In the same hour, BBC1 picked up 3.8 million viewers and a 17% share for Watchdog, followed by 4 million and 17% for Cars, Cops and Bailiffs.
The third part of Ben's Zoo on BBC2 pulled in 2.3 million and a 10% share in the 8pm hour, while Channel 4's How to Look Good Naked attracted 2.9 million and 12% in the same slot.
Channel Five's Diet Doctors: Inside & Out picked up 700,000 viewers and a 3% share in the 8pm hour.
From 10pm, Channel 4's My Big Fat Moonie Wedding, a documentary about a mass wedding of more than 4,000 people in 1982, had an audience of 1.2 million, a 7% share over its run to 11.05pm.

This story shows the ratings received for all standard broadcast channels, bbc1 bbc2 itv3 channel4 and channel5.between 8pm and 10.30pm the BBC channels received the highest ratings, whether people were watching heroes or the nature of britain.heores received 600,000 more viewers for the finale than they did for the 9pm episode showing either viewers just turned on the tv for that or they actually switched from other channels in order to watch it. this shows that the BBC had a wide audience that they appeal to whether its to educate, inform or entertain. i personally chose this story because i was one of the 3.3 million people who watched heroes, and i would choose to watch it over all of the other programmes that were on at the same time.

media guardian story

2007-11-30T15:33:00.000-08:00

Incoming Observer editor John Mulholland has made his first appointment, hiring sister paper the Guardian's star columnist Catherine Bennett.

Bennett, who has worked at the Guardian since the early 1990s as a feature writer and then columnist in the G2 features section, will join the Observer in January.

Bennett: has worked at the Mail on Sunday and the Sunday Times. Both titles are owned by Guardian News & Media, which also publishes the MediaGuardian website.

"This is a very exciting time to be joining the Observer, it's something new and I am really looking forward to working for John Mulholland," said Bennett. "I'm sorry to be leaving G2, having had a brilliant time there."

The hiring is Mulholland's first since the announcement in October that he would replace Roger Alton, who has edited the paper since 1998, at the end of the year.

Mulholland said: "Catherine Bennett is a fiercely intelligent and spirited columnist.

"I'm a huge fan and delighted that she is going to be both writing for the Observer and also contributing to discourse and debate on the paper at our weekly politics and leader conferences."

Bennett started her career at the now defunct magazine Honey before joining the Sunday Telegraph magazine as features editor.

She then worked at the Mail on Sunday as a reporter, Sunday Times as a feature writer, the Times as a feature writer and the Sunday Correspondent, which launched in 1989. She joined the Guardian after the Sunday paper folded one year later.

this story had other purporses,seems like it as it points out that the mail on sunday and sunday times are owned by the same company as the guardian, g2 and the guardian website. it just shows how an elite can control so much of the media, and even though bennett is moving ot a totally different paper, it is the sisiter paper of the guardian which therefore still control what she writes and what is published.

Blumler and Katz and me

2007-11-30T15:26:00.000-08:00

Blumler + Katz (1974)

Why audience members might consume a text

4 main reasons suggested

Diversion-as a route of escapism from reality

For myself, would be something like the Simpson’s, as it has nothing to do with reality and is a comedy therefore allows me to be easily diverted.

Personal relationships-the audience uses the media for predominantly emotional interaction

Hmm I don’t tend to substitute my life with characters from the media

Personal identity-constructing individual identity and characteristics from characters in the media

Erm I don’t really do that….O0O0O0O0O I would consider myself as ‘bitchy’ as Amanda from ugly Betty HAHAHA LOL I’m not that bitchy...I was joking lol :D

Surveillance- informational programmes, such as the news…

Or a 3 minute gossip news on bubble hits called Glenda’s showbiz gossip LOL o I watch the weather OOOO I know a good one I read the newspaper!!!! I like the tube ones: D metro lite etc

Reception theory handout summary

2007-11-30T15:17:00.000-08:00

Extension of uses and gratifications, no text has one single meaning, therefore no one set of ideologies can be passed, down, audiences make their own interpretation

Ignores context of everyday life, e.g. the mood someone’s in

David Morley--- how media fits around the family and house.

Nationwide study in 1980 found 3 main types of reading

--dominant/hegemonic---preferred reading by creators

--negotiated---reader partly recognizes and agrees with the programmes values but modifies it in a way to best suit their interests

--Oppositional/counter hegemonic---reject preferred reading and adapts new interpretation

Uses and gratifications theory handout summary

2007-11-30T15:14:00.000-08:00

Expects the audience to be active in decision making.

Also believes audience has a wide choice to choose from

Blumler and Katz suggest 4 reasons why audiences may consume media texts : diversion, personal relationships, personal identity, surveillance

Dennis mcquail had a more detailed breakdown of the blumler and Katz theory: information, learning, personal identity, integrations and social interaction, entertainment

Richard kilborn suggested 7 main reasons for watching soaps: regular routine/reward, social interaction, individual needs, identification, escapism, moral/social issues, genre conventions

Criticisms of U+G ----simplistic…we only have a choice of what’s on offer technically; we also may just watch a programme for the sake of it, at the end of the day.

checkpoints on the uses and gratifications and audience profiling

2007-11-22T13:29:00.000-08:00

Uses and gratifications sheet Checkpoints

Checkpoint 1: what 4 motivations for choosing a text did Blumler and Katz suggest?

Diversion – a sort of escapism from reality

Personal relationships – substituting the media for reality. Watching hollyoaks and substituting it for personal relationships

Personal identity – creating their own identity from characters watched and perceived in the media.

Surveillance – information gathering. Watching the media for information purposes only.

Checkpoint 2: what is a cultural code?

Codes that are used to state and measure an audience. So can be social, age, sex, etc.

Audience and profiling checkpoints

Checkpoint 1: what is demographic profiling?

Grouping individuals into what they are….so gender age social class with complete disregard to opinions and lifestyle. Demographics can be age class gender geographical area economic status and religion

Checkpoint 2: what is psychographic profiling?

More in-depth audience grouping. Based on needs and desires, lifestyle etc.

Checkpoint 3: Why do you think advertisers create these niche nicknames?

Advertisers state these names for the niche audiences so they are recognized easily and are easier to define. These audiences are very specific and not jus a young male, it can be a high earning young professional single male. So it just defines a more specific audience.

media guardian story lost count of which 1

2007-11-22T13:25:00.000-08:00

Metro 'set to overtake Mirror'

Free newspaper Metro is making in excess of £8m profit a year and will overtake the circulation of the Daily Mirror within 12 to 18 months, its managing director said today.

The national freesheet Metro, which is owned by Daily Mail parent company Associated Newspapers, boosted its distribution to 1,358,890 in October, an increase of 10.6% from the previous month. In contrast, the Daily Mirror, Britain's third biggest-selling daily, sold an average of 1,525,477 copies a day in October, a fall of 4.68% year on year.

Steve Auckland, the managing director of Associated Newspapers' free newspapers division, said today that Metro recently added 250,000 nationwide to its distribution and plans to further increase this in 12 to 18 months' time. During this period it would overtake the Mirror, he said. "We will do in this time either by us putting on copies or them losing copies," he added. "I think in the next 12 to 18 months." Auckland revealed that the free morning paper's annual profit - which is shared with its publishing partners around the country - was "slightly higher" than £8m a year.

He did not disclose details of the freesheet's planned expansion, but said it would include new geographic areas over and above its current 16 cities. However, it would not be signing deals with new distribution partners, he said. These include Associated's sister company Northcliffe, the Mirror's owner Trinity Mirror and MEN, part of the Guardian Media Group, owner of MediaGuardian.co.uk.

Auckland appeared to forecast that Associated would have to fight to retain its exclusive morning distribution contract on the London Underground when it expires in three years' time. "We can hand distribute if we need to," he said, suggesting that even if Associated lost the contract to use Tube dump bins, Metro would employ the expensive tactic of hiring people to distribute the freesheet each morning.

Auckland is also responsible for London afternoon freesheet London Lite, which is fighting News International's the London Paper. Auckland claimed that London Lite has a greater readership despite the paper's audited distribution trailing its rival by nearly 100,000 copies. London Lite's revenue has "exceeded expectations", but the paper was years away from making a profit, Auckland said. He expressed doubts about the London Paper's claim that it would move into profit in two years. "If they do that they are miracle workers," Auckland said. "We say that at Lite that will take us five years."

I chose to discuss this story because we have recently studied ownership problems within the media, and I thought this is a good way of understanding it. It’s significant because as virtually everyone reads newspapers, (whether they are bought or picked up on the tube) and this change in ownership and editing will affect what’s published therefore changing what we read into someone’s views and opinions. I think it’s a good way of metro to expand but as this is already happening with loads of other elites, it really doesn’t leave much choice for the audience, there are loads of newspapers out there but many of them carry the same ideology, this isn’t in the best interest of the consumer.

2007-11-21T01:47:00.000-08:00

the effects theory checkpoints

Culture industry:
the media controls and and influences the culture within the societies, therefore the media almost makes the culture. this makes the audience seem passive and believe everything we see.mediation controls what we see therefore makes our culture.

Desensitised:
this is a slow process which allows audiences to be less sensitive towards a media text, for example a film like the clockwork orange which was i believe banned previously can now be aired on channel 4 without any hesitation, this makes the audience desensitised and not affected by the things in the film which were before seen as explicit

media guardian story

2007-11-20T06:30:00.000-08:00

OK! To launch German edition
Ben Dowell Guardian Unlimited Friday November 16 2007
OK! Magazine is launching a German-language version of the title - its 14th international edition in just three years.
OK! Magazine: will appear in 16 countries with the launch of the German edition it will debut in the first half of 2008 in Germany, Austria and the German-speaking parts of Switzerland.
The magazine will be launched by a new company, OK! Verlag GmbH - a joint venture between OK!'s publisher Northern & Shell and the Klambt Group, one of Germany's oldest publishing companies.
"The German celebrity magazine market is showing very strong growth at the moment and having a German edition has long been an ambition of ours," said Christian Toksvig, the Northern & Shell international operations director.
"Klambt has successfully launched a new title this category in 2006 and has the necessary local know how to make the OK! Launch work."
Lars Rose, a managing partner of the Klambt Group which publishes more than 50 magazine titles in German, said: "OK! Is a proven concept worldwide and we're confident it will appeal to German readers and advertisers."
OK! Magazine is thought to have more than 30 million readers worldwide and, with the addition of the German edition, will now appear in 16 countries.
OK's most high-profile exclusives have included the weddings of David and Victoria Beckham, Catherine Zeta-Jones and Michael Douglas, Demi Moore and Ashton Kutcher and, most recently, Eva Longoria and Tony Parker.
OK! Magazine is branching out worldwide allowing it to have a much larger readership and circulation. Having it global also increases chances of influencing the audience but only if they are passive and this could be in less literate countries. Overall this story is significant because this shows that the media conglomerates are taking over, all over the world. Even though OK! Magazine is known to publish exclusive interviews a lot of this can be misinterpreted and this will be broadcasted around the world. There is nothing wrong with OK! Doing this but it can lead to a hegemonic society.

weekly med guardian story.

2007-11-08T02:06:00.000-08:00

Radiohead fans pay £2.90 for digital albumAlexandra ToppingWednesday November 7, 2007the Guardian
When Radiohead invited their fans to pay as much - or as little - as they liked for a digital download of their new album, In Rainbows, it was hailed as the beginning of a new era for the struggling record industry. So what then, were the ultimate value of the ground-breaking album and its test of the constraints of the digital age? Around £2.90, it would seem.
Research revealed yesterday that a mere 38% of people downloading the album were willing to part with anything at all. Two thirds paid only the 45p charge for handling, according to ComScore, a digital measurement group.
The company said the average amount that less frugal fans were willing to pay was still a paltry $6 (£2.90) - far below the price of a CD or the amount a digital album would cost to download from the Apple iTunes store.
During the first 29 days of October, 1.2 million people worldwide visited the In Rainbows site, with a significant percentage of visitors ultimately downloading the album. The study showed that 38% of global downloader’s of the album willingly paid to do so, with the remaining 62% choosing to pay nothing. The percentage downloading for free in the US (60%) is only marginally lower than in the rest of the world (64 %).
The Radiohead "honesty box" experiment has been closely watched by other artists, their record labels and management companies. It was widely seen as the most high-profile attempt yet to restructure the economics of a music industry struggling with the effects of digital piracy. Despite a booming live scene, CD sales are less profitable than ever thanks to increased competition and piracy.
Industry bodies have estimated that worldwide, people download 20 tracks illegally for every digital download they pay for, which may suggest Radiohead has surpassed most other artists in this particular experiment.

the media is selling out....for FREE.its madness. first of all i picked this story because i thought it stood out and was really shocking that they are literally giving albums away from free. what i don't understand is how are they supposed to make a profit out of this if people aren't buying the albums. Cd's have dropped their sales massively since the internet wth downloading and pirate coies of the discs.

ALAN RUSBRIDGER

2007-11-08T01:42:00.001-08:00

Alan rusbridger is the editor for guardian he went to Cambridge University and received a BA in English and is also the executive editor for the observer. He started writing for the guardian in 1979 and was a reporter. He soon advanced to the level where he launched the g2 section of the guardian and guardian unlimited. He faced a lot of court cases against the guardian and soon saw the re-launch of the times and the independent by becoming a “Berliner” (slightly larger than A4). He is also a professor at Queen Mary’s. He’s also written 3 kids books.
“Unlike a traditional newspaper proprietor, the roles of the Scott Trust do not include influencing editorial content.” Rusbridger believes his actions and his work doesn’t influence anything but as editor he decides what goes in the paper and what doesn’t.
"Every other paper is looking at what the Guardian does online," said another panelist. This is influencing what other papers write in order to compete with the guardian which instinctively has an ideology passed through it.
"Five years ago, time was wasted listening to the deniers. Now there are very few, the nature of the problem has dawned on everyone."

the marxist pluralist game

2007-11-08T01:35:00.000-08:00

As a pluralist I believe we have a diverse range of media texts to choose from (print/radio/internet/TV) we choose whether we watch read or believe something…we are not forced.

How can we choose what we watch because there is elite who controls what we do…Rupert Murdoch owns TV stations newspapers and is able to influence our opinion

Whilst this is true it is necessary to consider the extent of their influence. Google owns all the blog’s but does it impose any restrictions on the material it can publish? No it seems that whilst there is a single figure of authority his/her influence is extremely limited. This allows the theory of pluralism to flourish

We cannot rely on Google how do we know that other institutions pay Google to put their sites first as we search everything is influenced.

?

I agree with the comment above can’t think of nothing

No but if we don’t feed the audience with the ideologies and issues who will? If the audience chooses what they believe then they might be choosing the wrong method they feed-we read.

No people can read and watch and make up their own minds up. If you are intelligent enough you will be able to figure out what is corrupt.

If this was a debate this would be absolutely pathetic the arguments in this are so weak….LOL sorry guys but we as a class could do so much better. Media terminology…hardly anything there the only people that used a few terms are nemo and vishna… (Omg I think I sound like a teacher) erm yeah so much terminology like media literate, conglomerates, false consciousness, hegemony, active, passive no one even used the words Marxist or pluralist.
Had no use of theorists gramsci adorno althusser etc. we have talked about these in lesson…we cant rely on 4 people from our class on our media debate… we need practice…Mr bush I think we should use our lessons more productively and you should make us debate because the arguments are quite weak. (Omg especially if nilz isn’t going to be there LOL) erm yeah ISA RSA hypodermic needle and uses and gratifications…and we need to stop saying I AGREE because in debates you don’t agree LOOOL okey dokey I think I’m done LOL

HW MUCH OF A PLURALIST AM I?

2007-11-07T01:16:00.000-08:00

(Even though I believe I am more of a Marxist than I am a pluralist, which makes me sound pessimistic LOL I swear down Marxist sounds like sum random rude swear word LOL )
As a pluralist I believe that as individuals and specific audiences we pick what we watch as we have a diverse range of programmes to watch or not watch. We have different media texts to pick from, from moving texts (TV) to radio to the internet to the newspaper (print). We are an active audience and have choices, many people don’t watch big brother because they may think it’s a waste of time, but m ay watch something educational like a wildlife programme or the news channels. Overall we have so much to choose from. As we have become much more media literate and educated we know if something has a message behind it, we won’t believe it. When we realise that someone’s trying to brainwash (like George bush and America) we don’t believe it. As individuals we know the difference between right and wrong. The media is just a fourth estate which is only there to inform the public like the news.

MEDIA GUARDIAN STORY

2007-11-07T01:15:00.000-08:00

The BBC will screen live Football League matches from 2009 for the first time since the foundation of the Premier League after striking a joint deal with Sky that will bring 10 live Championship matches a year and the Carling Cup final to terrestrial television. The three-year deal worth £264m is a major boost for the Football League, which has more than doubled its TV rights revenue and will enjoy the increased exposure brought by terrestrial coverage. Sky will screen 65 exclusively live league matches every year, the play-offs including all three finals, the first five rounds of the Carling Cup and the Johnstone's Paints Trophy.
As well as the Carling Cup final the BBC will also have live coverage of one leg from each of the semi-finals, and show a weekly Football League highlights programme. The corporation has also secured broadband rights which it will promote via its regional website network. For the BBC the deal helps fill the yawning gap in its sports schedules left by the loss of England and FA Cup football to Setanta and ITV. It does however appear to go against the corporation's stated aim of focusing solely on "crown jewel" events in the sporting schedule. The Football League chairman Lord Mawhinney said: "We are delighted to be continuing our strong partnership with Sky Sports and are excited by the prospect of working closely with the BBC. I am grateful to them both for their recognition of the value that the Football League brings to the football marketplace. "Over the last few years the League's standing has been enhanced, both commercially and competitively, as we have delivered real football for real fans. This deal recognizes that fact: £88m a year coupled with unparalleled coverage on Sky and the BBC will provide a fantastic boost to Football League clubs and their supporters." Vic Wakeling, the managing director of Sky Sports, said: "We shall be covering at least 95 live matches each season from all Football League competitions - including all the play-off semis and finals - under this new agreement, and are delighted to be so deeply involved yet again in a competition which continues to attract a growing audience at every level. The fans love what they see, and so do we." Roger Mosey, director of BBC Sport, added: "We're delighted to be entering a partnership with the Football League. This adds to our football portfolio of Match of the Day, Euro 2008 and the World Cups of 2010 and 2014. The agreement is a terrific development in the way we work with Football League clubs across England and Wales - bringing fans the best action across our range of services."
Here the story is about sky and BBC buying the rights to show football live on TV. The deal was met at 264 million pounds which is agreed by sky to be paid for 3 years of football. The BBC is also in on the deal to show highlights of the matches, and this is building up on BBC’s portfolio of football programmes. However I’m not too sure if this is an educating programme, so that BBC should receive their license they are aiming more to just entertain it doesn’t have a real educational factor to it.
I think that SKY and BBC have invested a lot of money into this sports sector and it’s making money for the football leagues but is costing a lot for BBC especially as they are funded by the license which WE as viewers pay. But I don’t think its right that a large amount of that goes to buying football matches.

checkpoints marxist and med guardian story

2007-10-24T11:12:00.001-07:00

Checkpoint 1: what the difference between the proletariat and the bourgeoisie?
Bourgeoisie are owners and own the means of the production. There are 2 types of bourgeoisie, the wealthy and the petty. The wealthy bourgeoisie are the owners who employ the proletariat (working class subordinates) and do not need to work themselves. This could be for example starting a whole business and growing and expanding enough so that you don’t really need to work anymore e.g. Alan sugar. The petty bourgeoisie are the owners who still employ the proletariat but do also work themselves.

Checkpoint 2: What is the difference between the ISA and the RSA?
The ISA stands for the ideological state apparatuses which is the apparatus which passes downs ideologies and values but subconsciously to the audience. For example religion education etc they all pass down values which are accepted and always believed to be right
The RSA stands for the repressive state apparatuses. These apparatuses which also send down ideologies and values but more through authority like the police. so these are seen as rules and regulations more than true values of an individual like an ISA would make you believe.

How much of a Marxist am I?
I believe I am partially a Marxist because I believe all his ideologies and values. We do have bourgeoisie and proletariats within our society and they are being exploited. The bourgeoisie are maximising profit by employing the proletariat who are willing to work for a small amount. Also with the media, I’m certain the media dumb down some of their information to generate mass audiences. They totally advertise the bourgeoisie-proletariat ideology. Even though we may not like it, its reality and Marx was right.

Cable girl
Lucy ManganTuesday October 23, 2007The Guardian
Jordan - or Katie Price as she prefers to be known this week - is going to have her boobs reduced and put the retired implants on eBay. She will, lest anyone be perturbed by intimations of bad taste, be giving a percentage of the money raised to charity.
"How much?" says her husband Peter Andre, as they ride in a cab to a recording of their chatshow-incorporating-behind-the-scenes-scenes-of-making-a-chatshow, Katie and Peter Unleashed? "A percentage," replies Katie, whose face whenever money is mentioned takes on the still, unblinking look of Hannibal Lector catching the scent of a nearby steak tartar.
"How much?" persists Peter, leaping nimbly across the line that separates the courageous from the, like, majorly foolhardy. "A Percentage," his wife responds before biting through his skull to get at what one must assume is a very soft centre indeed.
As if advance knowledge of the chance to purchase a vital piece of mammarian history were not reason enough for tuning in to the Andres' latest effort to colonise ITV2, there was also a searching interview with a Sugar Doll ("Have you had any surgery?" "No." "You absolute bitch.") and an appearance by Emma Griffiths and Matt Willis, before which Peter had to subdue some wild emotions surging in his own breast. Matt, you see, had once enjoyed a dalliance with Pete's beloved. Mrs. Andre soothed her parfit, gentil orange knight. "It was before you, though, Pete," she said kindly. "And we won't bring up who you've shagged, knobbed, licked, will we?"
Thus appeased, Pete went on with the show, drawing some comfort from being allowed to judge the Natural Knockers versus Bogus Boobs competition with which the show - mercifully for all those wraith-like figures responsible for putting it together and training Katie to evince a semblance of interest in her guests by waving fistfuls of fivers behind their heads - ended. I have seen the future, and it is a giant silicon implant pressing on the human face forever.

I just think Katie price and peter André are absolutely pathetic. They are always seeking attention whatever way they can. Whether it’s their marriage or life or taking part in a reality TV show. And now Katie wants to sell her fake boobs online, anything for money I believe. Whoever buys them would be the saddest person in the universe. LOL. I picked this story because it shows how attention seeking celebrities can be and then they make songs and publish stories and books about how the paparazzi don’t leave them alone, another attention seeking stunt. People like Britney spears who totally ‘believes’ she should have her privacy goes out gets drunk and marries people for 5 hours, and people like Jodie marsh, are unbelievable. She sets up a reality TV show to find a husband. The media may twist certain things and representation people in a negative light, but some people do that all them selves.

my silly roleplay about globalistaion

2007-10-15T03:17:00.000-07:00

T.I and wentworth miller ( :P ) are having an intellectual discussion about globalisation within the media and what affects it has.

T.I: globalisation has had major affect on our consumer choice of media. not only does it happen in media but also in our shopping choice etc

W.M: but whats wrong with globalisation? so what if someones making millions out of what they do.their called entrepeneurs....

T.I: but this affects our choice because we only have a choice of what they want us to have. for example murdoch owns 40% of newspapers which puts his views across the majority of newspapers. Murdoch follows a hegemonic ideology where he believes the public is passive and will believe what he prints without questioning it.

W.M: but every individual can think for themselves, if murdoch is trying to force his opinions on us it won't work because we all have our own opinions.Murdoch can try and make britney look like a complete lunatic but every individual knows that she is not what the media represents her as, she is loved by many people around the world.

T.I: cmon miller listen to what youre saying. its like the hypodermic needle model, everyone is fed ideas through the news because it is a trusted source.look at what bush has donein america.he's frightened citizens believin that all black men are bad using the news in particular becuase they always focus on the bad things happening. alot of people in the america are genuinely frightend of black men in particualr all becuase of the negative news coverage. its the same with the war.bush has the power to make the news shows show the U.S things so negative about the middle east so people support his decision with the war.

W.M: ok i believe that we have a hegemonic ideology within the media, but i don't believe that the audience is passive what so ever.we all makeup our own minds and we all have our own opinions that won't change. even if the media said T.I is an alchoholic i won't believe that because i know you and i know your not an alcholoic.

T.I: yeah but if the media broadcasts that many people that don't ACTUALLY know me would believe it. these monolopoies have restricted our choice and don't allow diversity

2007-10-15T00:36:00.000-07:00

Fury at MacKenzie's Scots attack (Tara Conlan) (Friday October 12, 2007)
MediaGuardian.co.uk

The BBC has received around 200 complaints following Sun columnist Kelvin Mackenzie’s attack on the Scottish on Question Time last night. Mr. MacKenzie appeared on the panel of the BBC1 current affairs discussion show and accused Scots of enjoying spending money but not creating it.

He made the comments during an attack on Prime Minister Gordon Brown. "Brown is a Scot. He is a socialist Scot who wants to spend every single penny you earn, never forget that," Mr. MacKenzie said. "Scotland believes not in entrepreneurialism like London and the south east," he added. "[Mr. Brown] couldn't find anyone who would carry his bag better than another Scot so he grabbed [Alistair] Darling from wherever he was. "The reality is that the Scots enjoy spending it, they don't enjoy creating it, which is the opposite of down in the south."
Today, Scottish businessman and Dragons' Den judge Duncan Bannatyne told the BBC: "Mackenzie’s comments were an attack on the character of the Scottish people." "I think Kelvin Mackenzie is a raving lunatic, I think he's a complete idiot and a racist idiot at that. "There are some phenomenal Scottish entrepreneurs, I could name so many. There's Sir Tom Hunter, Brian Souter, Sir Tom Farmer, you could go on and on, there are many of us."
It is the second time in a year that Mr. MacKenzie has caused complaints because of his comments on Question Time. In January, the former Sun editor confirmed publicly he was not sorry for his paper's coverage of the Hillsborough disaster, but admitted that he was not sure all of the claims made were true. He is still unpopular in the Liverpool region due to the coverage the Sun gave the Hillsborough disaster when he was editor. After the 1989 disaster in which 96 Liverpool fans died, the Sun alleged, under the front-page headline "The Truth” that other Liverpool fans had urinated on police and robbed victims. The Sun lost 200,000 sales in a week, and its reputation on Merseyside has never fully recovered.

I chose this story because it highlights racist situations within society, some people may believe that racism happens between different colors, but this contradicts that and shows that racism comes in many forms. It is totally relevant to what happens within society everyday, but instead this is broadcasted on live TV. The sun is owned by Rupert Murdoch which makes it extremely opinionated, so I believe that former sun editor was heavily influenced by Murdoch and has actually started to believe what he was told to write. I believe Mackenzie has completely generalized and has no true evidence of whether Scottish people make money or use anyone else; he has completely misjudged and tried to push his views onto the public. Maybe he is a FORMER sun editor for a reason…

2007-10-10T01:30:00.000-07:00

In March 2005, Viacom (now known as CBS) made plans to divide the company into two different companies.
There were two reasons for this:
1) The company was dealing with a decline in their share price
2) Rivalry between Leslie Moonves and Tom Freston, longtime heads of NOW CBS and MTV Networks) was creating conflict at work.
This is what happened to the company:
After the departure of Mel Karmazin in 2004, Redstone, who served as chairman, decided to split the offices between Moonves and Freston.Moonves - The original Viacom changed its name to CBS Corporation. It now includes Viacom's "slow growth businesses", namely The CW , CBS Radio, Simon & Schuster, CBS Outdoor, Showtime, CBS Records, CBS Paramount Television and most television production assets.Freston - A new company, the present Viacom, was created. It is comprised of MTV Networks, BET Networks, Paramount's movie studio, and Paramount Pictures' home entertainment operations. These businesses are categorised as the "high-growth businesses" (MTV Networks and BET Networks in particular).
By splitting into different companies, Viacom is able to infuse capital from these "high growth" business allowing future expansion.Sumner Redstone still controls 71% of the voting stock of both companies and is the chairman of both companies.
2005:*Neopets - virtual pet website*Paramount and Dreamworks
2006:*Atom entertainment*Global Broadcast news to form Viacom 18(JV) -India

Viacom connects with our diverse audiences everywhere they are. As a leading global entertainment content company, we know what our viewers want and proudly deliver it across the globe through television, motion pictures and a wide range of digital media. Our family of prominent and respected brands includes the multiplatform properties of MTV Networks, BET Networks, Paramount Pictures, Paramount Home Entertainment and DreamWorks. MTV Networks includes favorites like MTV, VH1, Nickelodeon, and Nick at Nite, COMEDY CENTRAL, and CMT: Country Music Television, Spike TV, TV Land, Logo and more than 137 networks around the world. In addition, digital assets such as Neopets, Xfire, Atom Entertainment, Harmonix and Quizilla offer compelling and interactive content, providing an even deeper connection with our devoted and focused demographics. BET Networks presents the best in Black media and entertainment featuring traditional and digital platforms. Brands including BET, BET J, BET Gospel, BET Hip Hop, BET.com, BET Mobile, BET Event Productions and BET International deliver relevant and insightful content to consumers of Black culture in more than 84 million households. And with Paramount Pictures Corporation, audiences have access to a huge library of top films through brands like Paramount Pictures, Paramount Vantage, MTV Films, Nickelodeon Movies, DreamWorks and Paramount Home Entertainment. Fueled by our world-class brands, Viacom serves an ever-growing population of kids, tweens, teens and adults who want their favorite media and entertainment, 24/7.

It was known as CBS Corporation before 2006 (1971-2005).It is a multinational company because it has smaller institutions in many other countries.
Viacom has horizontal integration because they own film production and distributions, lots of TV networks, which eventually show the films sometimes. They have a lot of internet sites which consists of games, official websites for TV shows etc.

Vishna copy n paste da oange bit on 2 ur blog lol
x x x

My WeeKlY MeDiA GUArDiAn sToRy

2007-10-09T01:34:00.000-07:00

Radio prize was all Greek to listenersChris TryhornMonday October 8, 2007MediaGuardian.co.uk

Athens: BRMB listeners believed they were entering a competition to watch the Champions League final in the Greek capital
A Birmingham radio station has been criticised by media watchdog Ofcom for telling listeners they could win a trip to see the Champions League final in Athens - which turned out to be a Greek restaurant in the city.
Ofcom ruled that GCap-owned station BRMB had run a competition "in a manner designed to obscure the true nature of the prize" and found it guilty of a "serious breach" of its broadcasting code.
BRMB ran the competition in May this year in the week running up to the Champions League final, in which Liverpool lost to AC Milan 2-1.
The prize was described as a chance for 100 people to win "tickets to go to Athens and watch the Champions League final".
GCap said that at various points throughout the promotion clues had been given to listeners that the prize was not a trip to the Greek city of Athens.
At one point it was stated that the prize was for "Athens in Brum", while the restaurant's owner was interviewed and prize winners were advised to arrive at BRMB for 3pm on the day of the match.
These were clues that "should have alerted participants to the fact that something was amiss", GCap told Ofcom.
"GCap believed that the prize was described in good faith and while it regretted any misgivings the complainant may have as regards the given description of the prize, it wished to stress that at no time did it intend contemptuously to deceive its listeners," Ofcom said in its latest broadcast bulletin, published today.
In the report, Ofcom found that the BRMB presenter, Rick Vaughan, repeatedly gave the impression that the prize was an opportunity "to be there with me right across to Athens", also claiming, "this is our biggest prize so far".
The first "unambiguous" clue to the fact that the venue was in a restaurant in Birmingham, not Athens in Greece, was not given to listeners until May 22, seven days into the competition and the day before the match itself, Ofcom said.
BRMB's interview with the Athens restaurant manager, broadcast on May 21, was "so cryptic that listeners were still unclear about the actual venue", the regulator added.
"While Ofcom appreciates that the intention was to promote the competition in an engaging and entertaining way, we nevertheless concluded that it had been executed in a manner designed to obscure the true nature of the prize," the watchdog concluded.
The husband of one prize winner contacted Ofcom to complain. Gcap said 95 winners had "enjoyed the day's festivities", with only three individuals objecting to the location.
They had been refunded the cost of the text messages by which they had entered the competition, the company added.

This story reminds me of the problems with blue peters competition. even though that was fixed, BRMB had stated hey would send 100 listeners to greece to watch the football match but instead happened to be a restaurant down the road.its false advertising and misrepresentation of the actual prize just so that more people enter the competition .I chose this particular article because alot of competitions these days have been misunderstood or changed by the institution that holds them and his is starting to become quite common.

I think BRMB should have s tated within their competitition guidelines that the prize was for a meal in a local restaurant and not actually say winners will receive tickets to go to athens. even thoguh BRMB wanted to sound enthusiastic and try and persuade more people to enter they should have initially stated what people were ctually going to win.

Branson: Virgin still wants ITV

2007-09-30T09:01:00.000-07:00

Tara Conlan and Katie AllenThursday September 27, 2007
http://media.guardian.co.uk/city/story/0,,2178666,00.html

Sir Richard Branson has signaled that cable group Virgin Media has not abandoned its ambitious plans to buy ITV. Sir Richard, Virgin Media's largest shareholder, also suggested his Virgin group would retain its 10.5% stake if the cable company is sold. Speaking today from his home in Oxfordshire at the launch of Virgin 1 channel, Sir Richard was asked about recent takeover approaches from private equity groups and what a sale would mean for the Virgin Media brand. "I think it's extremely unlikely the Virgin brand would ever be withdrawn from Virgin Media and we never said that we'd be selling our shares," Sir Richard said. "I think if anybody wanted to buy Virgin Media it would be because it's got the brand." Sir Richard said he was not sure he could comment on any fresh plans to take over ITV for regulatory reasons. However, when asked if ITV remained a long-term goal for Virgin, he replied: "We'll just have to sort of watch this space."
Virgin's attempt to buy ITV last year was spurned by the broadcaster's board, but was effectively scuppered before any formal response came through when rival BSkyB snapped up a 17.9% stake in ITV. The shock £940m swoop is now the subject of an investigation by the Competition Commission, after Ofcom and the Office of Fair Trading flagged up public interest and competition concerns. The enterprise secretary, John Hutton, will rule on the stake in the new year. Sky and Virgin are also at loggerheads over their failure to strike a deal over the cost of each other's channels. Sky's basic channels have been missing from the Virgin platform since March because the two companies could not agree on a price, and the acrimonious row is to go to court. "If you have a gun held to your head and you give in the first time around you are likely to get a gun held to your head a second time around," Sir Richard commented today. "And sometimes you have to draw a line in the sand."
He said the competition authorities would have to decide if Sky had behaved anti-competitively. He added: "We believe the approach was tantamount to blackmail at the time, or at least anti-competitive. And we decided not to give in to it." Sir Richard said that he would like the new Virgin 1 channel to get more viewers than Sky One, adding: "Sky One isn't exactly shining." However, the Virgin Media major shareholder said he would like the company to improve customer service. "I'd like it to be a hell of a lot better," he said. Sir Richard also said that it was likely that his space venture Virgin Galactic would work with Virgin Media on some kind of reality show. When asked if the winner of a reality show could win a trip into space with Virgin Galactic he said it was "quite likely, it could well exist".

I decided to choose this article because I have read a lot about the ITV dispute and this article interested me as to how far the arguments have gone. This is very important because even though the interview was initially about virgin 1’s launch the priority of the interview seems to have become the ITV situation. Branson is not stepping down from the argument, and is still hoping to get something out of the ITV shares. Rupert Murdoch and Richard Branson own a substantial amount of shares in the media already, and by buying more the media tends to become one sided, so our consumer choice of watching what we want becomes much lower even though we think we have a diverse choice of watching what we want.
I’m surprised that they are not letting this go. I think they should just stop where they are and give someone else a chance and think about consumer choice, but that is incredibly impossible, and they just need to move on and not hang on to a few shares like kids play tug of war with a teddy bear.
XxXxX By ZeBrA XxXxX

2007-09-25T12:24:00.000-07:00

Here are some examples of films and programmes Disney has produced in the past…..and also the financial records

1930’s
Snow white
Alice in wonderland comedies
1940’s
Pinocchio
Dumbo
Bambi
Song of the south
1950’s
Cinderella
Alice in wonderland
Peter pan
Lady and the tramp
1960’s
Mary poppins
Jungle book
Parent trap
1970’s
Aristocrats
Freaky Friday
The black hole
Robin hood
1980’s
Pop eye
Return to oz
Honey I shrunk the kids
1990’s
Beauty and the beast
Aladdin
Hocus pocus
Lion king
Santa clause
Pocahontas
101 Dalmatians
George of the jungle
2000’s
The tigger movie
102 Dalmatians
Monsters inc.
Lilo and stitch
Piglets big movie
Finding nemo
Brother bear
Pirates of the Caribbean
Princess diaries
Cars
High school musical(s)

Future releases include: High school Musical 3, Hannah Montana movie and Roadside Romeo which will be co produced with Yash Raj films.

2007-09-14T11:50:00.000-07:00

http://en.wikipedia.org/wiki/Disney

http://disney.go.com/index

http://www.disneyinstitute.com/

WHO OWNS IT?-->Since 2002, it has been headed by chairman Dick Cook.However it was originally founded by Walt and Roy Disney on october 16 1923.The key people of the Institution at the moment are John E. Pepper, Jr., ChairmanRobert Iger, President/CEO.It has become one of hollywoods biggest studios and owns eleven theme parks and several TV networks.
the channels they own are: ABC, ABC Family, ABC Kids, Walt Disney Studios Distribution, Walt Disney Studios Motion Pictures Group, Disney Channel, Disney Channel Original, ESPN,ESPN2, Jetix, Walt Disney Studios, Walt Disney Parks and Resorts, Walt Disney Television, Walt Disney Television Animation, Walt Disney Records, Walt Disney Pictures, Playhouse Disney, Disney Consumer Products, Pixar, Soapnet, Disney Interactive Studios, Disney Store Toon Disney.It had 13 board of directors, and has had 8 Chairmen of the boards over the time it has been running.

history of the institution?-->walt and roy disney got together in 1923 and first produced alice comedies(based on the alice in wonderland character.)The alice series ended in 1927 (took 4 years to complete).Roy suggested the companies name was changed to Walt Disney.Steam boat willie was the first cartoon Mickey mouse appeared in, in 1928 and was the first cartoon with sound. between the 30's and 40's disney produced many of their cartoons and pluto goofy and many other characters wer introduced in this decade.In 1945 disney ,for the first time employs real life actors for song of the south.In 1954 disney found Buena vista to distribute its programmes, cartoons and feature films like Bambi.1957: Walt Disney Productions went public on November 12.After Walt disneys death alot of changes took place.1971: The Walt Disney World Resort opens in Orlando, Florida.This showed a major turnover but roy junior still resigned in 1977 after claiming there was a decline in product quality.in 1983 disneyland tokyo opens in japan, this clearly shows that disney was starting to become bigger and bigger.

In 1984 walt disney productions found touchstone films, a really big institution at the moment, with films.

on february 6th 1986 disney changed its name from Walt Disney Productions to The Walt Disney Company.

by 1991 they had an award for beauty and the beast.Aladdin became the animated movie that won the most golden globes.

Winnie the pooh out-sold mickey mouse merchandise.

They released lion king in 1994 and it became extremely popular,and so followed the sequels.

they have also made alot of money from the high school musical films as they have become intriguing for little children.

my first task....jus 2 remind me wt 2 do

2007-09-13T12:48:00.000-07:00

Choose a large media institution (one that produces media texts). You could choose from the following suggestions (or come up with your own) but try to do something different from that you know someone else is doing...
BBC, News Corp, C4, Disney, EMAP, Fox, MGM, ITV, Zee TV, Microsoft, Sony BMG, Google, IPC, C5, HBO, Time Warner
Carry out a case study into its workings, using at least three different internet sources. (Include the urls in your posting). Find out...
who owns it...people and other organisations involved
a history of the institution...how has it developed or changed
the texts it produces...give lots of examples
information about its finances & income...provide actual data
recent developments...how is it responding to the 'new media' age
Try to make this as detailed as possible, include images & logos etc. that are relevant, and make sure it has been written in your own words and not cut and pasted from other sources. You will be required to make a presentation on this topic - without notes - in lessons w/c 24th September.